1851

Say what you will about Americans&#8217; relative indifference to international sports, but the excitement ahead of the Olympic Summer Games, held this year in Rio de Janeiro, Brazil, is palpable. The 2012 London Olympics were the most watched television event in U.S. history, with 219.4 million viewers. The 2008 Beijing and 1996 Atlanta games took the second and third places, respectively. There&#8217;s no doubt that, with billions of eyeballs watching the games globally and millions in the U.S., the Olympics represent a rare opportunity for partner brands to gain valuable exposure. But Olympics promotion has diversified over the years, and the opportunities available to brands in leveraging the Games are varied. Here&#8217;s a look at how food brands are gearing up for this year&#8217;s Olympic Games. The evolution of big sponsorship For decades, the Olympics have tightly controlled those brands that can formally ride the Games&#8217; coattails as event sponsors. But the upcoming Rio Olympics are changing the advertising landscape. Under new International Olympic Committee (IOC) rules, companies not affiliated with the Olympics or sponsors can apply for special waivers, allowing them to run ads featuring Olympic athletes without paying the sponsorship premium. Technology has also changed the game. Compared with the London Olympics only four years ago, the world has become even more connected, with mobile activation playing a key role in any successful campaign. <a href="https://www.qsrmagazine.com/growth/viva-rio?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-magazine-how-food-brands-are-capitalizing-on-the-rio-olympics-5239" target="_blank" rel="nofollow" target="_blank">Click here</a> to read the full article.

1851 Franchise

New regulations and technology are giving more brands the opportunity to use Olympic athletes in their marketing efforts and ads.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

QSR Magazine: How Food Brands Are Capitalizing on the Rio Olympics 

qsr-magazine-how-food-brands-are-capitalizing-on-the-rio-olympics

TruBlue Home Service Ally

TruBlue’s Home Maintenance Plans: Peace of Mind for Homeowners

trublues-home-maintenance-plans-peace-of-mind-for-homeowners

Caring Transitions

Caring Transitions Targets Peoria, Illinois, for Franchise Growth

caring-transitions-targets-peoria-illinois-for-franchise-growth

Caring Transitions Celebrates a Strong Start to 2025 With 19 New Franchise Sales and Momentum-Building Training Events

caring-transitions-celebrates-a-strong-start-to-2025-with-19-new-franchise-sales-and-momentum-building-training-events

Right at Home

Right at Home 30th Anniversary in Home Care with Right at Home Logo

Celebrating 30 Years of Excellence and Future Innovations in Home Care

celebrating-30-years-of-excellence-and-future-innovations-in-home-care

Why TruBlue is the Ideal Franchise for Multi-Unit Owners: Scalable Growth With a Purpose

why-trublue-is-the-ideal-franchise-for-multi-unit-owners-scalable-growth-with-a-purpose

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight graphic with photo of Amy Lepke and family and Papa Murphy's logo

After 14 Years as a Stay-At-Home Mom, Amy Lepke Returned to Papa Murphy’s — This Time as an Owner

papa-murphys-franchise-amy-lepke

Franchisee Spotlight with Micki Waters and Papa Murphy's Logo

Work Mom: How Micki Waters Became a Mother Figure to Her Entire Papa Murphy’s Team

work-mom-how-micki-waters-became-a-mother-figure-to-her-entire-papa-murphys-team

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

QSR Magazine: How Food Brands Are Capitalizing on the Rio Olympics

MORE STORIES LIKE THIS