Regus Targets Texas as Key Development Market In 2021

International Workplace Group (IWG), the multi-brand coworking franchisor with over 3,300 locations in 1,100 towns and cities in over 110 countries around the world, is gearing up for major franchise expansion following the mass transition to remote work due to the COVID-19 pandemic. Now, Regus, the global leader of the workspace industry has its sights set on Texas and is looking for savvy entrepreneurs throughout the state who are eager to leverage the company’s well-positioned business model, impressive brand recognition and in-depth operational support to achieve success in their local market.

Why Texas is Primed for Growth

The Regus team has identified Dallas, Houston and Austin as top-priority growth markets, with room to add multiple locations throughout The Lonestar State.

“There are several reasons these Texas markets stood out to us as uniquely well-suited for Regus's franchise growth,” said Kurt Ullman, Director of Franchise Business Development. “For one, Texas has the ninth largest economy in the world because of the state’s business-friendly climate, robust infrastructure and predictable regulations. As a result, the state is leading the United States in coworking growth.”

Specifically, Dallas, Houston and Austin are seeing a massive surge in coworking activity. In a span of 18 months, flexible workspaces more than doubled in Dallas, according to a report from Colliers International. The report also found that Dallas led the nation for fastest coworking growth from 2016 to mid-2018, with Austin ranked fourteenth on the list and Houston fifteenth.

Why Now is the Time to Join Regus

Following many years of continuous growth, global demand for temporary offices, meeting rooms and coworking areas is set to explode. In general, 42% of the U.S. workforce is working remotely full-time, and the global coworking space market is projected to nearly double in size, from $7.97 billion to $13.03 billion, by 2025.

Regus offers entrepreneurs a proven entry point to this burgeoning market with four different coworking franchise concepts designed to match every kind of business, work style and price point: professional workplace brand Regus, creative workplace brand Spaces, hassle-free workplace brand HQ and luxurious workspace brand Signature.

“As we look at COVID-19 and beyond, small private offices give clients a place where they can come in, close their door and feel safe,” said Ullman. “Additionally, companies like hybrid or remote work because it increases productivity and saves them money, while employees like a better work-life balance and less time commuting. We’ve been able to be a big part of that switch. That is why we’ve proven to be uniquely resilient against the challenges of the pandemic and are positioned for continued growth in the future.”

How Regus Positions Franchisees for Success in Texas and Beyond

Over the past 30 years, Regus has established itself as the largest coworking franchisor in the world, leading and shaping the coworking market. Now, franchisees can leverage the resources and support of that multi-brand, global powerhouse, including access to unparalleled brand recognition, world-class operational support, highly-effective sales and marketing platforms and a global network of established owners.

“We have about 2,500 people globally whose life and work is to market and drive occupancy for Regus and the IWG portfolio companies,” said Ullman. “Those are the kinds of benefits that our scale allows us to offer that competitors can’t touch. Another is our ability to develop corporate and enterprise accounts. For example, when NTT decides that they want to switch to a hybrid working strategy, they can partner with us. We help them revise their facilities map where they can close and downsize offices and pick up space in our franchised locations around the world. That is a huge driver of sales for franchisees.”

Prospective franchisees in Texas can also be confident that they will be able to find the best and most lucrative real estate possible thanks to IWG’s unmatched resources and expertise, Ullman says. With over three decades worth of experience in the space, the is able to leverage its technology and evaluative resources to ensure that it finds and closes on only the best locations. But, as the coworking field gets more and more crowded everyday, Ullman says prospective franchisees would be wise to act now before the best real estate gets taken.

“The flexible workspace sector has reached a tipping point,” said Ullman. “This is really a once-in-a-generation opportunity, similar to the very early days of franchised restaurants, gyms or coffee shops. Right now, prospects have the rare opportunity to join a globally established brand in an industry at the cusp of exponential growth and Texas in particular is the perfect place to do it.”

Regus hopes to find qualified, passionate and growth-minded entrepreneurs in Texas and beyond to encourage continued franchise expansion. The team hopes to add 60 new locations by the end of 2022.

For more information, visit: https://www.iwgplc.com/en-gb/develop-a-location.