Boutique gym company REGYMEN Fitness was founded in 2015 with the goal of using technology and analytics to track customer heart rates and help them set fitness goals.

Additionally, members could get real-time updates as they worked through the brand’s three signature platforms: Burn, which focuses on cardio and weights; Box, which focuses on power punching and core work; and Build, which focuses on compound movements and explosive cardio. The concept caught fire, and REGYMEN Fitness began franchising in 2018. Today, the brand has 18 locations across nine states and Canada with plenty of hot markets available for franchising, including Nashville, Atlanta and Raleigh.

There are several benefits to franchising with a brand like REGYMEN Fitness. For one, REGYMEN Fitness can adapt to changing health and fitness trends. The franchise also has a simple business model with low staffing requirements that’s easy to scale, and its membership model provides franchisees with recurring revenue.

Additionally, REGYMEN Fitness franchisees operate in an in-demand industry that sees more and more growth each year, especially when it comes to health-conscious millennial consumers. This potential is reflected in the brand’s most recent franchise disclosure document (FDD). Item 19 numbers show an increase in both revenue and members spanning the year 2019 to 2020.

The numbers look at two specific locations: the Bluebonnet location in Baton Rouge, Louisiana and the Ascension location in Gonzales, Louisiana. The Bluebonnet franchise studio earned $16,373 in sales in its first month of operation and $56,407 in sales in its 12th month. In that time, the Bluebonnet franchise studio also went from 77 members to 436 members.

The brand’s Ascension franchise studio earned $63,926 in sales its first month and $71,396.51 in sales in its tenth month. The same studio started out with 278 members in its first month and had 512 members in its tenth month of operation. These numbers bode well for the brand’s potential in other markets.

“At REGYMEN Fitness, we pride ourselves on offering heart-based workouts that can be tailored to fit individual customer needs and goals,” COO and co-founder EK Navan said. “More and more consumers are focusing on their health and wellness every year, and we are ready to help franchisees capitalize on this growing trend using safe, science-based methods. When you combine this potential with our solid corporate support, the possibilities for REGYMEN Fitness franchisees are truly endless.”

With its three signature platforms, membership model and promising Item 19 figures, REGYMEN Fitness offers a strong business opportunity for growth-minded franchisees who are eager to bring a valuable service to their communities.

The startup costs for a REGYMEN Fitness franchise range from $299,500 to $770,500. The franchise fee is $49,500. To learn more about franchising with REGYMEN Fitness, visit https://regymenfitness.com/franchising/. 

Don’t Miss the Next Big Franchise Story

Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else

By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.

Cristina Merrill

About the Author

Cristina Merrill

Follow