Franchisor Stories
As the power-washing franchise gears up for the busy summer season, it is looking for qualified prospects to help achieve its goal of adding 25 new locations nationwide by the end of 2021.
Renew Crew, the 24-unit power-washing franchise under the Premium Service Brands (PSB) umbrella, has seen impressive success over the past year due to an increased demand for home services. Now, the brand is looking to keep that momentum going, identifying Columbia and Jefferson City as ideal markets for future franchise growth in Missouri.
“We have pinpointed Columbia and Jefferson City as attractive markets for growth based on their similar demographics to other markets in which we have succeeded,” said Premium Service Brands Chief Development Officer Iric Wexler.
Columbia is Missouri’s fourth-largest city, and Jefferson City is the fifteenth-largest, according to the U.S. Census Bureau. Each area features a growing number of owner-occupied housing units and dual-income households, and Renew Crew franchisees have the opportunity to help these homeowners clean and protect their homes through proprietary, eco-friendly cleaners, sealers and protective finishes. Whether it be pressure-washing services for windows, pavers, walkways, pool decks, cement driveways, garages, gutters, vinyl siding and composite decks and fences, Renew Crew can satisfy all of a homeowner’s outdoor cleaning needs, providing franchisees access to multiple revenue streams.
The Renew Crew concept has also already proven to be a massive hit in the nearby Missouri markets of Branson and Springfield. In fact, Jerry Lesh, the franchise owner behind these territories, even won the “franchisee of the year” award at the Renew Crew convention in January.
“At the start of 2020, Lesh set a goal of generating $600,000 in revenue, and finished at $606,000 despite the challenges of the past year,” said Wexler. “Overall, he grew his business by over 27% in 2020, and did it with nearly perfect customer satisfaction and an excellent focus on the retention and experience of his employees.”
There are several reasons Renew Crew is primed for further success in the state of Missouri. For one, Lesh says the demand is continuing to grow as more and more homeowners look to service their log homes, wood decks, cedar siding and more. Compared to the competition, Lesh notes that the Renew Crew brand’s professionalism makes them the go-to choice for power-washing services in the area.
“We aren’t just a technician in a truck — we come with a proven sales process and expert, eco-friendly services,” said Lesh. “The customers understand that we aren’t just here today and gone tomorrow — we’ve been in the area for a long time, and we continue to bring in loyal customers.”
Prospective franchisees in the Columbia/Jefferson City area will have direct access to the brand’s industry-leading support. The leadership team helps assess each franchisee’s operations, market and staff to create the best plan for generating revenue and encouraging scalability. The team also offers turnkey marketing programs to help promote the business and drive lead flow.
“Since Renew Crew became part of the Premium Services Brands family in December of 2019, the support from the corporate coaches and team has been amazing as far as helping us stay focused on goals,” said Lesh. “The biweekly meetings and constant communication with the leadership team helps us achieve success by staying on task.”
Renew Crew franchisees can also leverage Premium Service Brands’ multi-brand roster — which includes 360º Painting, Maid Right, ProLift Garage Doors, Kitchen Wise, Rubbish Works and Handyman Pro — to learn from best practices and expand their portfolio. The company recently launched its Home.One program that encourages franchisees to grow vertically in the same market with $10,000 off their franchise fee for the second and third units.
While other industries are struggling due to the pandemic, the home service industry is growing exponentially as an essential business. In 2020 alone, Premium Service Brands sold 75 territories across North America and saw year-over-year sales up 35%.
When it comes to Renew Crew specifically, homeowners have been spending more time in their private outdoor spaces and are recognizing a need for professional power washing services. As a result, Renew Crew franchise owners have seen an increase in year-over-year sales as high as 43%. Plus, Renew Crew’s eco-friendly offering also appeals to the growing demand for green and sustainable power washing services.
“People are at home more and are using their outdoor spaces more,” Lesh said. “It is important to ensure that these spaces are as enjoyable as possible, and it has been great to help people update their outdoor areas and refresh their home.”
Now, as Renew Crew prepares for the traditionally busy summer season, Wexler says the time is right for those looking to enter the booming home services industry. “Renew Crew has experienced great success over the past year, and we are excited to continue that momentum,” he said. “We are confident the Columbia and Jefferson City area will be great markets for the Renew Crew brand, and we look forward to partnering with qualified entrepreneurs who are eager to bring these in-demand services to their community.”
The average Renew Crew investment ranges from $102,600 to $143,000, with a franchise fee of $65,000. For more information, visit: https://www.renewcrewfranchise.com.
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