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How Renovation Sells Turns Any Home Listing into an Instagram Ready Buyer’s Dream

Renovation Sells offers affordable and fast kitchen and bath upgrades to make listings shine.

By Luca Piacentini1851 Franchise Managing Editor
SPONSOREDUpdated 12:12PM 05/11/21

Renovations Sells, the Chicago-based home renovation franchise, allows franchisees to take advantage of a major uptick in demand for easy, pre-sale home renovations. As homebuying booms in communities across the country, the $419 billion home renovation industry has continued to see growth. Renovation Sells is uniquely positioned for success with its proven business model and industry-leading ability to make home listings appeal to buyers online.

“Now more than ever, first impressions are everything, especially with the rise of online home buying,” said Renovation Sells’ co-founder Michael Valente. “The pandemic has made nearly half of millennial home shoppers speed up their home buying timeline, and these buyers have expectations. When people view a home online, the listing photos will determine whether or not someone comes in for a showing — this was even more of a factor during the pandemic. Renovation Sells is the go-to company offering upgrades for homeowners readying their properties for sale.”

Founded in 2018, Renovation Sells focuses exclusively on pre-sale renovations, delivering high-impact cosmetic improvements that result in quicker and higher-priced home sales. After rehabbing more than 200 Chicago-area homes in three years, the brand has identified a gap in the marketplace in which outdated homes are being put on the market without matching up with the preferences of millennial buyers. Renovation Sells has crafted a replicable solution to fill this void in all markets and is seeking qualified franchise owners to bring this much-needed service to sellers throughout the country. 

According to The National Association of Realtors, the bulk of renovation projects are focused on two rooms: the kitchen and the bathroom. The problem for some homeowners is that kitchens and bathrooms are among the most expensive renovation projects. The Renovation Sells model focuses on making cost-effective updates including installing new light fixtures, providing a fresh coat of paint to existing cabinetry and replacing countertops.

While the traditional kitchen remodel can cost up to $100,000, the average Renovation Sells project cost is $14,000. By taking care of these simple interior updates that make an impactful first impression online, Renovation Sells makes homes "Instagram-and-Pinterest-ready” without breaking the bank. 

The results speak for themselves — in the company's first year, its clients’ homes sold for an average of 97% of the asking price. In 2019, as word spread, the company saw a whopping 310% increase in sales. In 2020, despite a global pandemic, Renovation Sells still saw another 20% year-over-year increase in sales.

Looking ahead, Renovation Sells franchisees can be confident they will have all the resources they need to continue this momentum and provide these in-demand services to clients. This includes marketing support, project guidance and most importantly, design expertise.

“We know what homebuyers want, and we tackle all aspects of the design process so you can focus on running the day-to-day business,” said Valente. “Plus, by providing a customized design board for each project's target buyer, you don't have to waste time selecting materials. The corporate team develops the design and chooses the materials so you can simply present the options to the seller and get to work.”

Lastly, since Renovation Sells franchisees will be working directly with the real estate agents who are helping homeowners sell their homes, they can avoid many of the pitfalls associated with general contracting, such as prolonged projects, endless changes and more. This means franchisees will also benefit from the brand’s growing reputation as a valuable partner and innovative disruptor in the industry.

Now, Renovation Sells is seeking qualified franchise owners to bring this much-needed service to markets throughout the country. 

The initial investment to franchise with Renovation Sells ranges from $79,445 to $102,824, including a $50,000 franchise fee. For more information, please visit:

*This brand is a paid partner of 1851 Franchise. For more information on paid partnerships please click here.