Franchise News

Restaurants: Here To Serve You Food and Fight Climate Change
What’s the best side to accompany your burger? Reversing climate change.

Franchise News

What’s the best side to accompany your burger? Reversing climate change.

Restaurants just might be the key in the climate change clash. According to Food Tank, new agricultural practices have been discovered that could potentially reverse climate change. How does this fall into a restaurant’s lap? Well, the restaurant industry is the largest sector in the food system believe it or not––therefore having the most impact.
Sustainability has been an ongoing trend in the food industry––from brands replacing plastic with reusable dishes to high-tech machines that encourage reusable water bottles, the restaurant industry is putting its greenest foot forward. Zero Foodprint––an organization helping restaurants educate consumers––is doing its part for the Earth by engaging and encouraging restaurants to fund sustainable farming practices. The newest such practice is one that draws carbon from the atmosphere and places it into soil, known as carbon farming. So, how does this relate to restaurants?
“If the U.S. restaurant industry added a 1% charge at restaurants and sent it towards carbon farming in the food system and other environmental projects, it could fund practices that would offset half of the U.S. gasoline consumption,” said Zero Foodprint Co-Founder Anthony Myint. “The practicality of carbon farming is the biggest climate opportunity and probably the biggest story in food.”
Zero Foodprint has already signed-on some of the most world-renowned restaurant chefs and with the help of other restaurateurs, this could be the start of something huge.
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About the Author
Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.