Franchisor Stories
Franchise Opportunity Deep Dive: Right at Home is a non-medical in-home senior care and disability support services focused on helping adults age safely and independently at home.
Right at Home* provides non-medical in-home care services to seniors and adults with disabilities who want to maintain independence and quality of life in their own homes. The brand operates through independently owned and operated franchise offices that directly employ, train, and supervise caregivers. Each caregiver is thoroughly screened, trained and bonded or insured before entering a client’s home. With decades of experience and a global footprint, Right at Home has become one of the most established and trusted names in the senior care franchise sector.
Right at Home was founded in 1995 by Allen Hager. After nearly a decade working in hospital administration, Hager saw firsthand how often seniors were discharged from hospitals without adequate support at home, leading to avoidable readmissions and declining quality of life. He launched Right at Home to bridge that gap by providing reliable, compassionate in-home care. After five years of operating successfully, the company began franchising to expand access to home care services nationwide. Today, the brand’s global headquarters is located in Omaha, Nebraska, where more than 100 corporate support staff serve franchisees across the system.
Mission: Right at Home’s mission is to improve the quality of life for those it serves by providing personalized care and meaningful human connection.
Vision: The brand’s vision is to help people live independently wherever they call home while supporting families and caregivers through every stage of aging.
Right at Home offers available territories across much of the United States, with an interactive territory map accessible on the brand’s franchise development website. Prospective franchisees can search by city, ZIP code or state to identify open territories, including both metropolitan and secondary markets. Additional opportunities may also be discussed directly with the franchise development team.
Initial Costs: The estimated initial investment required to begin operation of a new Right at Home franchise ranges from $94,330 to $ 176,239, and $81,955 to $177,739 for a conversion. The 2026 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | New Franchise | Conversion Franchise | ||
Min | Max | Min | Max | |
| Initial Franchise Fee | $49,500 | $49,500 | $37,125 | $49,500 |
| Real Estate/Rent | $2,850 | $8,700 | $2,850 | $8,700 |
| Rent Deposits | $950 | $8,700 | $950 | $8,700 |
| Leasehold Improvements | $0 | $3,000 | - | |
| Insurance | $7,000 | $12,000 | $7,000 | $12,000 |
| Furniture & Fixtures | $2,500 | $6,000 | $2,500 | $6,000 |
| Computer Hardware & Software | $3,750 | $9,250 | $3,750 | $9,250 |
| Other Office Equipment & Supplies | $1,000 | $6,359 | $450 | $6,359 |
| Right at Home Personal Care Policy & Procedure Manual | $1,200 | $1,700 | $1,200 | $1,700 |
| Technology & Training Setup Fee | $1,000 | $2,500 | $2,500 | $2,500 |
| Home Care Operating Software Setup & Training Fee | $0 | $750 | $750 | $750 |
| Ongoing Technology Fee | $2,100 | $2,100 | $2,100 | $2,100 |
| Home Care Operating Software Fee | $480 | $480 | $480 | $480 |
| Training (Travel & Living Expenses) | $3,000 | $8,000 | $3,000 | $8,000 |
| Initial Opening Marketing | $1,000 | $5,000 | — | — |
| Signage and Rebranding; Marketing | — | — | $1,000 | $8,000 |
| Permits & Licenses | $200 | $2,700 | $200 | $2,700 |
| Professional Fees | $300 | $3,500 | $300 | $3,500 |
| Signage | $500 | $6,000 | — | — |
| Additional Funds (3 Months) | $17,000 | $40,000 | $15,800 | $47,500 |
Initial Franchise Fee: The standard initial franchise fee is $49,500 for one franchised business, payable when the franchise agreement is signed. For a conversion franchise, Right at Home may reduce the initial franchise fee.
Right at Home offers a 25% discount on the initial franchise fee through the VetFran program for any qualifying U.S. military veterans.
Ongoing Fees: According to the 2026 FDD, Right at Home franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
| Royalty | 5% of net billings/week |
| Brand Marketing & Promotion Fee | 2% of net billings/week (first $1,000,000) 1% of net billings/week (next $2,000,000) |
ROI Potential: According to the 2026 FDD, the 390 franchised offices open for the entirety of 2025 reported the following net billings:
Months in Business | Total Offices | Average Net Billings | Median Net Billings | Highest Office Net Billings | Lowest Office Net Billings | Average % Increase Over 2024 |
|---|---|---|---|---|---|---|
| 61 Months Plus | 332 | $1,990,380 | $1,434,822 | $14,982,758 | $25,927 | 12.01% |
| 49 to 60 Months | 13 | $1,372,363 | $1,127,225 | $4,649,172 | $89,179 | 29.79% |
| 37 to 48 Months | 12 | $1,442,043 | $1,129,135 | $3,574,404 | $141,758 | 14.87% |
| 25 to 36 Months | 14 | $781,091 | $718,951 | $1,741,984 | $63,439 | 109.83% |
| 13 to 24 Months | 19 | $491,975 | $448,134 | $1,368,166 | $135,178 | * |
| All Offices Open One Year or More Ending 2025 | 390 | $1,836,498 | $1,334,579 | $14,982,758 | $25,927 | 12.22% |
Before opening, franchisees receive guidance on territory selection, licensing requirements, office setup, and staffing. The corporate team assists owners in preparing for launch through structured planning and milestone tracking.
Right at Home delivers training through its RightStart Learning Path, which combines virtual and in-person instruction. Training covers caregiver recruitment and retention, marketing, compliance, operational processes and administrative responsibilities. Franchisees do not need prior health care or business ownership experience to complete the program successfully.
Ongoing operational support includes one-on-one coaching from a business performance coach, access to subject-matter experts, marketing guidance and peer collaboration through the franchise owner network. Support evolves as franchisees move through different stages of ownership.
Franchisees receive access to proprietary systems and tools designed to support caregiver management, operations, marketing execution, and business performance tracking. These tools are intended to streamline day-to-day operations and support scalable growth.
While health care experience is not required, the brand looks for owners with strong leadership skills, a commitment to serving others, and the ability to build and manage teams.
Franchise ownership requires active involvement, particularly during the startup and growth phases. Many franchisees transition into a leadership and oversight role as their business matures, but hands-on engagement is expected to maintain service quality and caregiver satisfaction.
Right at Home provides guidance to franchisees exploring financing options, including traditional lending and SBA-backed loans.
“Knowing that you’re making a difference in other people’s lives is the best motivation. And it will help you get a good night’s sleep at the end of every day.”
- Larry Anthony, Franchisee — Los Angeles Westside, Beverly Hills, Sherman Oaks and Chatsworth, California
“Strong corporate profitability. Knowing that Right at Home put their profits back into the franchise system made me feel confident that I’d have plenty of support when I needed it.”
- Donn Kramer, Franchisee — Cleveland, Ohio
“With Right at Home, I had an intangible feeling. I had looked at other businesses and never got the same vibe from them.”
- Reid Grier, Franchisee — Northeast Florida
The demand for home care is rapidly increasing, creating a critical need for an additional 4.2 million home care workers in 2026. This surge is primarily driven by the aging Baby Boomer population. The Pew Research Center estimates that roughly 3.8 million people in this generation will turn 65 annually between 2011 and 2029. Furthermore, a study by the U.S. Department of Health and Human Services indicates that 70% of adults who reach age 65 will require long-term services and support at some point in their remaining years.
Right at Home competes with other national and regional home care providers but differentiates itself through longevity, scale, caregiver oversight, and a values-driven culture. Primary competitors include Home Instead, Visiting Angels and Comfort Keepers.
Fill out and submit the online form on Right at Home’s franchise website to get the process started.
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