Franchisor Stories
Franchise Opportunity Deep Dive: Roosters Men’s Grooming Center is a barbershop franchise designed to bring back the quality and personalized service of the classic men’s grooming experience.
Roosters Men’s Grooming Center is a men’s grooming franchise designed to recreate the experience of the traditional barbershop while offering a modern, professional environment. The brand focuses on providing personalized grooming services and taking the time to meet the individual needs of every client who walks through the door. Roosters salons aim to deliver a high-quality grooming experience built around service, style and tradition.
Roosters Men’s Grooming Center was founded in 1999. The concept was created to bring back the tradition of the classic men’s barbershop while delivering modern grooming services in a professional and comfortable environment. Today, the brand operates grooming centers across the United States and Canada and continues to expand through franchising. It is owned by Regis Corporation, which owns other salon concepts such as Supercuts and Cost Cutters.
Mission: Roosters aims to provide a grooming experience rooted in the tradition and quality of the classic men’s barbershop while delivering personalized service for every client.
Vision: The brand’s vision is to create a grooming destination where clients receive high-quality services and individual attention every time they visit.
Roosters Men’s Grooming Center operates locations across the United States and Canada and continues to expand its footprint through franchise ownership opportunities. Contact Regis Corporation for more information.
Initial Costs: The estimated initial investment required to begin operation of a Roosters Men’s Grooming Center franchise ranges from $265,690 to $432,390. The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | Min | Max |
| Initial Franchise Fee | $39,500 | $39,500 |
| Travel & Living Expenses During Initial Training | $0 | $3,000 |
| Grand Opening Advertising | $15,000 | $20,000 |
| Insurance | $250 | $350 |
| First/Last Month’s Rent & Security Deposit | $9,000 | $30,000 |
| Computer Software (Point of Sale System) | $2,040 | $2,040 |
| Computer Hardware/Installation | $400 | $2,000 |
| Professional Fees | $6,000 | $12,000 |
| Exterior Signage | $6,000 | $12,000 |
| Leasehold Improvements | $85,000 | $175,000 |
| Furniture, Fixtures & Equipment | $75,000 | $90,000 |
| Opening Inventory | $5,000 | $10,000 |
| Construction Management Services Fee | $5,500 | $7,500 |
| Construction & Design Plan Review | $500 | $1,000 |
| Post Build Review | $1,500 | $3,000 |
| Additional Funds (3 Months) | $15,000 | $25,000 |
Initial Franchise Fee: The franchise fee is $39,500. Roosters offers single-shop development rights through its Single Shop Program and multi-shop development rights through its Fast Start Program for three or six locations. Franchisees pay a Development Fee that covers both development and franchise rights for the agreed number of locations, and new franchisees do not pay additional initial franchise fees for shops developed under the agreement.
Ongoing Fees: According to the 2025 FDD, Roosters Men’s Grooming Center franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
| Royalty | 4% - 6% of gross sales/month |
| National Advertising | Up to 2% of gross sales/month |
ROI Potential: According to the 2025 FDD, the 67 Roosters shops that were open for the entirety of FY 2025 reported the following gross sales:
| Tertile | Average | Median | High | Low |
| Top 1/3 (22) | $786,297 | $698,766 | $1,577,657 | $540,290 |
| Middle 1/3 (22) | $460,899 | $462,709 | $539,249 | $365,035 |
| Bottom 1/3 (23) | $225,992 | $206,583 | $359,041 | $67,873 |
| Total (67) | $487,106 | $461,761 | $1,577,657 | $67,873 |
Roosters provides franchise opportunities for both single-unit and multi-unit operators. Franchisees open grooming centers designed to recreate the traditional barbershop experience while delivering modern grooming services.
Franchise owners work with expert barbers and stylists who are trained to deliver the Roosters grooming experience and maintain high standards of service for every client.
The brand focuses on helping franchisees operate busy, full-service grooming centers where stylists can grow their client base and expand their professional skills.
Roosters provides digital tools designed to improve the client experience, including a mobile app that allows customers to locate salons, manage appointments and receive updates.
Roosters does not specify any franchisee requirements with regard to liquid assets or net worth.
Previous multi-unit franchising experience is preferred. Roosters franchisees may operate single or multiple locations.
Franchise owners operate Roosters grooming centers and work with barbers and stylists to deliver the brand’s signature grooming experience. Owners may operate a single location or multiple units depending on their investment strategy.
Funding assistance information is not publicly provided.
https://www.youtube.com/watch?v=RKj0hudQrvU
“One of the things that’s great about being part of the Roosters family is the other franchisees in the system. I can’t say that I’ve ever worked with a better group of individuals. They’re smart, they’re energetic, they’re really committed to the business, and it’s not very often that you find that kind of cohort to associate yourself with. One of the things that’s great about this for me is that I don’t deliver the service. I’m really running the business, and I let really great, talented people deliver the service here for me. That allows me to come in and be the mayor of the waiting room. I answer the phone, I sweep the floor, and I’m very happy just being in an assistant role rather than delivering the service myself.”
- John Santanella, Franchisee — Wellesley, Massachusetts
The men’s grooming sector continues to expand rapidly as more male consumers invest in professional grooming and self-care services. Industry analysis estimates the global men’s grooming market represents a $97 billion opportunity and is growing at roughly 8.9% annually, driven by rising demand for haircare, skincare and premium grooming services. This growth reflects a shift in consumer behavior as men increasingly seek high-quality grooming experiences rather than basic haircut services.
Roosters Men’s Grooming Center competes in the men’s grooming and barbershop sector by focusing on personalized service and a traditional barbershop experience. The brand differentiates itself through its emphasis on quality, tradition and customer experience.
Primary competitors include other barbershop and men’s grooming brands such as Sport Clips*, Floyd’s 99 Barbershop, V’s Barbershop, Hammer & Nails Grooming Shop for Guys and Scissors & Scotch.
To get the process started, visit the Roosters franchise website to fill out and submit an inquiry form.
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