Saladworks the nation’s leading salad-centric franchise brand, has opened its first Atlanta-area location, according to a recent Fast Casual report. Capitalizing on the high consumer demand for healthier food options, Saladworks has big plans to expand in other Atlanta area cities with the goal of opening at least a dozen restaurants in the next three years. The Saladworks corporate team is actively talking to franchisee prospects and working directly with real estate agents in the Atlanta area to explore new locations across the Georgia area, specifically in Sandy Springs, Alpharetta, Buckhead, Midtown and Perimeter.
In Atlanta, the healthy food franchise concept launched an updated menu designed by Saladworks Chef and Registered Dietitian, Katie Cavuto. Cavuto carefully crafted the new menu with a number of core themes in mind: freshness, quality, color, nutrition and trends.
“When envisioning the new menu, we really focused on the freshness and quality of the ingredients we chose to use. We also made sure we were making things from scratch because that’s the easiest way to control flavor and freshness and create crave-worthy recipes that are unique to Saladworks,” Cavuto said.
In addition to the revamped menu, the new Atlanta location was created using a smaller footprint helping the company focus on growth and optimizing franchisee profitability. The smaller footprint has allowed the brand to create a new consumer flow, increase good to go ordering and pickup options, and add additional seating options including outdoor tables and communal areas.
“At Saladworks, our consumers come to us for choice and control. We already offer that to them with our extensive menu lineup, and this store increases the choice and control in the ordering process. There will be increased engagement in the line between our employees and guests, as well as the option for customers to skip the one-on-one contact and order, pay and pickup by utilizing enhanced technology,” Sugrue said.
The current initial investment for Saladworks ranges from $388,723 to $531,455 which includes a $35,000 franchise fee and has between $27,000 and $65,000 in tenant improvement allowance subtracted from the total.
Learn more about franchise opportunities with Saladworks here.
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