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<div style="color: rgb(34, 34, 34); font-family: arial, sans-serif; font-size: 12.8px;">Iconic frozen treat brand <a href="http://www.dairyqueen.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=san-diego-union-tribune-dairy-queen-launches-san-diego-expansion-plans-7758" target="_blank" rel="nofollow">Dairy Queen</a> sees big potential in the San Diego market. So much, in fact, that they plan on nearly doubling their presence over the next five years.</div>

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<div style="color: rgb(34, 34, 34); font-family: arial, sans-serif; font-size: 12.8px;">&ldquo;Our goal is to open one by the end of 2017 but also to grow the market with an additional 10 units&rdquo; at the rate of two annually,&quot;&nbsp;said Mike Mettler, director of national franchise sales &nbsp;in the Minneapolis-based company.</div>

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<div style="color: rgb(34, 34, 34); font-family: arial, sans-serif; font-size: 12.8px;">As the company continues to grow, their expansion largely focuses on the company&#39;s fast casual concept DQ Grill &amp; Chill, which offers a full menu and patio space, making it a prime gathering destination.</div>

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<div style="color: rgb(34, 34, 34); font-family: arial, sans-serif; font-size: 12.8px;">&ldquo;We&rsquo;re very much a family, community-oriented brand where sports teams, church groups and families go,&rdquo; Mettler said.&nbsp;</div>

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<div style="color: rgb(34, 34, 34); font-family: arial, sans-serif; font-size: 12.8px;">The company opened their first location in 1940 and has been growing ever since. Today, Dairy Queen has 6,700 locations mainly in suburban markets, a challenge in the San Diego area&#39;s pricey real estate market. However, the brand does convert traditional treat stores into Grill &amp; Chill locations as well though, which can accelerate the expansion process.</div>

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<div style="color: rgb(34, 34, 34); font-family: arial, sans-serif; font-size: 12.8px;">As <a href="http://dairyqueen.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=san-diego-union-tribune-dairy-queen-launches-san-diego-expansion-plans-7758" target="_blank" rel="nofollow">Dairy Queen</a> continues to grow and innovate, keeping up with fast casual trends, the San Diego market is ripe for expansion.</div>

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<div style="color: rgb(34, 34, 34); font-family: arial, sans-serif; font-size: 12.8px;">&ldquo;One of the things that makes Dairy Queen &nbsp;different is the fans and passion they have for the brand and the connection with the company,&rdquo; he said.</div>

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<div style="color: rgb(34, 34, 34); font-family: arial, sans-serif; font-size: 12.8px;">Click <a href="http://www.sandiegouniontribune.com/business/growth-development/sd-fi-dairyqueen-20161111-story.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=san-diego-union-tribune-dairy-queen-launches-san-diego-expansion-plans-7758" target="_blank" rel="nofollow">here</a> to read the full story.</div>

San Diego Union-Tribune: Dairy Queen Launches San Diego Expansion Plans

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The iconic frozen treat brand plans to nearly double its presence in this major market through the growth of their fast casual concept DQ Grill & Chill.

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