1851

<a href="https://www.linkedin.com/in/timvogel/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=scenthound-is-revolutionizing-the-pet-care-industry-with-responsible-franchising-2726937" target="_blank" rel="nofollow">Tim Vogel</a>, CEO of&nbsp;<a href="https://www.franchise.scenthound.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=scenthound-is-revolutionizing-the-pet-care-industry-with-responsible-franchising-2726937" target="_blank" rel="nofollow">Scenthound</a>, turned to franchising to scale his business. He is driven by a love for the entrepreneurial journey and a commitment to responsible franchising.Vogel recently appeared on the&nbsp;<a href="https://www.youtube.com/watch?v=J4myDlmLB2U&utm_source=1851franchise.com&utm_medium=article&utm_campaign=scenthound-is-revolutionizing-the-pet-care-industry-with-responsible-franchising-2726937" target="_blank" rel="nofollow">“Meet the Zor” podcast</a>, where he discussed the importance&nbsp; of responsible franchising and described just how Scenthound is transforming the pet care industry with 1851 Franchise Founder and Publisher&nbsp;<a href="https://www.linkedin.com/in/powills/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=scenthound-is-revolutionizing-the-pet-care-industry-with-responsible-franchising-2726937" target="_blank" rel="nofollow">Nick Powills</a>.Vogel’s involvement with the&nbsp;<a href="https://hub.eonetwork.org/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=scenthound-is-revolutionizing-the-pet-care-industry-with-responsible-franchising-2726937" target="_blank" rel="nofollow">Entrepreneurs’ Organization</a>, particularly its Accelerator program, played a pivotal role in shaping his franchising decision. His passion for helping others on their entrepreneurial journeys made franchising an appealing avenue, as well.&nbsp;“Franchising was just a really cool way to help people take the entrepreneurial journey in a really de-risked kind of environment,” he said.Scenthound’s unique value proposition lies in its focus on dog health and wellness, positioning itself between grooming and veterinary care. This innovative approach necessitated rapid scaling to establish brand recognition and category ownership.&nbsp;“[W]e are creating a new category in preventative routine hygiene,” Vogel said, “and franchising helps us rapidly scale and own this category.”The decision to franchise was also influenced by the need for local ownership to ensure personalized care for pets. Vogel believed that having franchisees with a vested interest in their local markets would enhance the level of attention and care provided. Additionally, franchising offered a viable funding source to support rapid expansion, enabling Scenthound to collect extensive health data on dogs, which is essential for delivering personalized services and improving pet health outcomes.As of August 2023, Scenthound has successfully scaled to 103 locations with around 75 franchise owners. This growth is a testament to the deliberate and well-executed franchising strategy Vogel and his team employed, positioning Scenthound as a responsible and innovative leader in the pet care industry.A transcript of Vogel’s interview with Powills has been presented below. It has been edited for clarity, brevity and style.Nick Powills: How did you accidentally fall into franchising?&nbsp;Tim Vogel: Yeah, so there was nothing accidental about us finding franchising. It was actually exceptionally deliberate. We looked at every possible scaling mechanism before deciding on franchising. There were many decision points we went through before making that choice. I’m happy to go through those if that would be helpful.Powills: Yeah, totally do that. And is this before you decided on franchising or before you even created the business?&nbsp;Vogel: No, it was before we decided on franchising. We created the business, which is another story, from where we started to where we ended up. Once I believed I had a scalable model — and we had opened five locations and done various tests — the next step was figuring out what to do with it. We could have opened another five and lived comfortably, or we could figure out how to scale. Franchising was one of the options, and I ultimately chose it for several reasons.Powills: Can you explain some of those reasons?&nbsp;Vogel: One reason is that I love the entrepreneurial journey. I was involved in an organization called Entrepreneurs’ Organization, where I helped early-stage business owners scale their businesses. Franchising allowed me to help people take the entrepreneurial journey in a de-risked environment. Another reason is that having someone who owns the business in the local market provides greater attention and care for pets. A franchisee on the ground is crucial for this. Additionally, franchising is a way to rapidly scale and serves as a funding source. We collect a lot of health data from dogs, which allows us to personalize and curate solutions for dog parents. Scaling rapidly helps us deliver better value and service. Lastly, we are creating a new category in preventive routine hygiene, and franchising helps us rapidly scale and own this category.Powills: Where’s the business at today? How many units do you have?&nbsp;Vogel: We opened our first unit in December 2020. Today, we’re opening our 103rd location, and it’s August 2nd right now.Powills: How many different franchise owners do you have?&nbsp;Vogel: We have around 75 to 78 franchise owners. There’s still opportunity within the system for more growth.Powills: You have created a roadmap with five corporate units. How do you get your franchisees to think through scale?&nbsp;Vogel: Absolutely. I’m proud to say we have three franchisees who have opened their fifth location and others who have opened their fourth. As we go from emerging to regional, we attract more experienced franchisees. Some of our partners are scaling for the first time, while others have been multi-unit owners in other brands.Powills: What has met and missed your expectations about franchising?&nbsp;Vogel: We were cautious coming into the franchise world due to the range of actors in the space. We were deliberate in our approach and aligned it with our values. The<a href="https://www.franchise.org/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=scenthound-is-revolutionizing-the-pet-care-industry-with-responsible-franchising-2726937" target="_blank" rel="nofollow"> International Franchise Association (IFA)</a> and conferences provided great education, helping us understand the landscape. The responsible franchising movement is crucial, as it addresses the need for ethical practices. Private equity has impacted franchising, sometimes misaligning interests. However, the industry is adapting, and private equity is becoming more cautious about franchisee success and support.Powills: What’s the vision as you go forward?&nbsp;Vogel: We aim to serve the dog parent better and expand our ecosystem. We want to create the “easy button” for dog parents, offering more services to help dogs live happier, healthier lives. We’ve focused on infrastructure, including the customer, employee and franchisee journeys. Now, we’re ready to scale, find great partners and support them. We also plan to hyper-personalize and curate better solutions for dog parents.Powills: What about the coaching component for franchisees?&nbsp;Vogel: It’s more than coaching; it involves tools. We recently launched a tool for trial and membership conversion, providing automation and dashboards. We have an effort score to track follow-ups and conversions, ensuring franchisees are responsive and effective. Combining tools with coaching helps maximize the model’s effectiveness.Powills: Any final thoughts?&nbsp;Vogel: Building a strong foundation has been key. By focusing on infrastructure and responsible growth, we can support our franchisees and scale effectively. I’m excited to see where our journey goes and grateful for the opportunity to share our story.To watch the full interview,&nbsp;<a href="https://www.youtube.com/watch?v=J4myDlmLB2U&utm_source=1851franchise.com&utm_medium=article&utm_campaign=scenthound-is-revolutionizing-the-pet-care-industry-with-responsible-franchising-2726937" target="_blank" rel="nofollow">click here</a>.Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;<a href="http://www.1851growthclub.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=scenthound-is-revolutionizing-the-pet-care-industry-with-responsible-franchising-2726937" target="_blank" rel="nofollow">www.1851growthclub.com</a> and start your journey.

How Scenthound is Scaling Success in the Pet Care Industry

1851 Franchise

Scenthound CEO sought out the franchise model to provide entrepreneurs with great opportunity while scaling his brand to 100 locations.

Scenthound Is Revolutionizing the Pet Care Industry with Responsible Franchising

scenthound-is-revolutionizing-the-pet-care-industry-with-responsible-franchising

HomeTeam Inspection Service

Photo of HomeTeam Inspection Service representative giving presentation

Strategic Partnerships Fuel Franchise Growth at HomeTeam Inspection Service

hometeam-inspection-service-franchise-growth-partnerships

Express Employment Professionals

What’s in the 2025 FDD? A Closer Look for Express Employment Professionals Franchise Buyers

whats-in-the-2025-fdd-a-closer-look-for-express-employment-professionals-franchise-buyers

petbar

How-petbar-Makes-Pets-and-Their-Owners-Happy-as-Part-of-the-Family-in-a-Clean-and-Fun-Environment

How petbar Makes Pets and Their Owners Happy as Part of the Family in a Clean and Fun Environment

petbar-franchise-opportunity-boutique-pet-grooming

petbar Franchisees Win the $6.89B Global Market With Complete Transparency, Self-Service and Membership Models, Creating the Happiest Place for Dogs

petbar-franchise-opportunity

Why petbar Wants to Be the “Disney World for Dogs” — and a Dream Business for Franchisees

petbar-franchise-dan-ashley-o-loughlin-qa

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Busy Bee Jumpers Franchise Costs, Fees, Profit and Data for 2025

busy-bee-jumpers-franchise-costs-fees-2025

911 Restoration Franchise Costs, Fees, Profit and Data for 2025

911-restoration-franchise-deep-dive

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

Franchisee spotlight graphic with photo of Ed Holmes and Papa Murphy's logo

Thirty Years of Take ‘n’ Bake: Ed Holmes Reflects on a Lifetime With Papa Murphy’s

papa-murphys-franchise-ed-holmes-30-years

Design with outline of three houses and people working on laptops within them

Top 10 Low-Cost Home-Based or Mobile Franchises for 2025

low-cost-home-based-mobile-franchises

Franchisee spotlight graphic with photo of Sean Phelan & Caring Transitions logo

From Tech to Transitions: Why This Caring Transitions Franchisee Left the Corporate World To Help Families Navigate Life’s Hardest Moves

sean-phelan-caring-transitions-franchise-austin

Scenthound Is Revolutionizing the Pet Care Industry with Responsible Franchising

MORE STORIES LIKE THIS