For more than 40 years, Screenmobile has been known for bringing screen repair and installation services directly to customers' doors. Now, the brand is working to change what people think of when they hear its name.
While window and door screens remain an important part of the business, Screenmobile has grown into something much broader. Today, its franchise owners provide custom shade systems, motorized screens, patio enclosures, awnings, weather protection and other outdoor living solutions that help customers make better use of their spaces.
"Screenmobile by nature was a screening company, windows and doors," said Josh Minturn, vice president of franchise development at Authority Brands. “As we've evolved and continue to evolve, we're getting into much bigger projects: motorized roll-downs, awnings, porches, patios, enclosures, three-season rooms and things of that nature.”
For prospective franchisees, that expanded focus means the opportunity is no longer limited to traditional screen repair. It is about building a business that helps customers create more comfortable, functional and enjoyable environments, supported by an established on-site service model.
Screenmobile's story began in 1980, when Monty "Pops" Walker and his sons, Scott and Monty, launched a family-run business built around customers no longer having to bring damaged screens to a shop.
The on-site model remains central to the business today, but the services delivered through it have changed significantly.
Screenmobile franchise owners can now help customers address five common challenges: keeping bugs out, reducing sun and heat, managing wind exposure, extending the usability of outdoor spaces through different weather conditions and improving privacy.
In each case, Screenmobile can provide a solution that goes beyond replacing a damaged window screen. "We want to help our franchisees grow by expanding their vision on the products they're selling and going after bigger-ticket items," Minturn said.
Rather than moving away from its roots, Screenmobile is building on them, using decades of experience in custom screen manufacturing and installation to serve a wider range of customer needs.
Screenmobile's repositioning also reflects an opportunity to serve more than residential homeowners. While individual homeowners remain an important customer segment, the brand's expanded services can appeal to builders, contractors, property managers, hospitality businesses and commercial property owners.
For builders and contractors, Screenmobile can provide specialized screen and shade installations as part of new construction or renovation projects. Property managers may need screen repairs, privacy enhancements or weather protection across multiple properties. Commercial customers can use awnings, motorized screens and enclosures to improve the comfort and functionality of outdoor areas.
These relationships create opportunities for franchise owners to develop new sources of business beyond individual residential service calls.
They also allow owners to tailor their offerings to local demand. In warmer climates, customers may prioritize sun control, pool enclosures and insect protection. In other markets, wind protection, porch enclosures and three-season rooms may be more relevant.
For Rowley, the opportunity comes from recognizing how much more Screenmobile can provide within the markets it already serves.
"We've done a lot of analysis of market penetration and what products are selling, down to the ZIP code level, so franchisees can analyze their business and decide whether it's time to grow or time to focus on strengthening what they already have," Minturn said.
Although Screenmobile's product portfolio has expanded, one of its greatest competitive advantages remains unchanged: The business comes directly to the customer.
Unlike traditional screen repair providers that may require customers to drop off damaged screens or wait for products to be manufactured elsewhere, Screenmobile franchisees use specialized trailers equipped to measure, manufacture, customize and install screens on-site.
Because most window screens require custom measurements, that capability can make a meaningful difference in the customer experience. Technicians can make adjustments at the property, helping avoid unnecessary return visits and delays.
"Most people who do screen repair are just handymen who take the broken screens to Ace Hardware or Home Depot," said Josh Minturn, vice president of development for Authority Brands, whose franchise portfolio includes Screenmobile. “We can do it all on-site. We can even custom-build brand-new screens right there at the home.”
That convenience extends to the brand's broader outdoor living offerings, with franchise owners able to manage customer projects from consultation and measurement through ordering and installation.
The model also provides operational advantages for franchisees. Because Screenmobile does not require a traditional retail storefront, owners can launch with relatively limited overhead and expand their operations as demand grows.
“You don’t need a traditional storefront to get started,” Minturn said. “Your startup is you, a truck, a trailer and a laptop. You can keep overhead low and get your business up and running.”
For larger custom projects, the business also benefits from a deposit-first ordering process. Franchisees typically collect a customer deposit before purchasing the materials needed for the installation, helping reduce the amount of capital tied up in inventory.
"You're getting a deposit, then you're ordering the products, and then you're installing the product," Minturn said. "So it's a very secure business. It becomes extremely predictable."
Screenmobile's expanded services are also intended to help franchise owners think differently about what they can build. While the company offers an approachable entry point for entrepreneurs who want to begin as owner-operators, its long-term model is designed to support growth through additional employees, vehicles, crews and territories.
"It's highly scalable. The business model allows candidates to invest in infrastructure and build out their crews in a way that doesn't require them to be directly on a crew doing the building," Minturn said.
For franchise owners, that scalability can create a path toward building a business that operates beyond their own day-to-day installation work.
The expanded outdoor living portfolio adds another dimension to that opportunity. Rather than relying exclusively on smaller screen repair jobs, franchisees can pursue larger installations, develop relationships with commercial customers and increase the range of services available to existing clients.
Screenmobile supports that goal with an established operating model, franchise training and the resources available through Authority Brands.
New owners do not need previous screen repair or installation experience. The brand provides hands-on instruction through its 10-day Screen School program, along with ongoing support in operations, marketing, sales and installation techniques.
According to the brand's 2026 Franchise Disclosure Document, Screenmobile reported average gross revenue of $483,885, with an average of 400 customers annually and an average gross sale of $1,219 per customer. The initial investment starts at $148,049.
Beyond its expanded offerings, Screenmobile's repositioning highlights another important advantage: The market remains highly fragmented. That creates an opportunity for Screenmobile to differentiate itself through professional branding, consistent customer service, specialized equipment and the support of a national franchise organization.
"What I've always looked for in a franchise model has been fragmented markets," Minturn said. “The more fragmented the market, the more mom-and-pops that are out there, the better for us because with a franchise behind you, with branding and logoed shirts and wrapped trucks, you could most certainly increase your brand awareness.”
As the company works to establish itself as a comprehensive outdoor living solutions provider, that differentiation becomes even more important.
Customers who may not immediately think to call a screen repair company for a motorized awning, privacy system or patio enclosure can increasingly look to Screenmobile for those projects.
The opportunity is not simply to capture more screen repair customers, but to introduce the brand to people who may never have considered its services before.
"The consumer experience is very different than the competition," Minturn said. "That is what allows us to grow in a market. The consumer realizes there is a different way to do this."
For Screenmobile, the next chapter is about helping customers and prospective franchise owners recognize the full scope of what the business has become. The brand is still rooted in the same idea that made it successful more than four decades ago: bringing specialized services directly to customers and making the process as convenient as possible.
What has changed is the range of problems Screenmobile can solve.
From traditional window and door screens to motorized shade systems, outdoor enclosures and commercial installations, Screenmobile is positioning its franchise owners to become local experts in creating more comfortable, functional spaces.
With 138 franchised territories and opportunities for expansion into additional markets, the company sees significant room to introduce that broader offering to new customers across the country.
"We've got a lot of areas around the country that we can still grow into, and we're excited to grow into," Minturn said. "We're not in screens. We're in the people business. If you can manage people, set a vision, lead the right way and genuinely connect with clients while delivering five-star service, the sky's the limit."
For more information about the Screenmobile franchise opportunity, visit https://1851franchise.com/screenmobile/.
Screenmobile
SPONSORED
With over four decades of experience, the fast-growing franchise is expanding beyond repair to offer full outdoor living solutions for both homeowners and businesses.
For more than 40 years, Screenmobile has been known for bringing screen repair and installation services directly to customers' doors. Now, the brand is working to change what people think of when they hear its name.
While window and door screens remain an important part of the business, Screenmobile has grown into something much broader. Today, its franchise owners provide custom shade systems, motorized screens, patio enclosures, awnings, weather protection and other outdoor living solutions that help customers make better use of their spaces.
"Screenmobile by nature was a screening company, windows and doors," said Josh Minturn, vice president of franchise development at Authority Brands. “As we've evolved and continue to evolve, we're getting into much bigger projects: motorized roll-downs, awnings, porches, patios, enclosures, three-season rooms and things of that nature.”
For prospective franchisees, that expanded focus means the opportunity is no longer limited to traditional screen repair. It is about building a business that helps customers create more comfortable, functional and enjoyable environments, supported by an established on-site service model.
Screenmobile's story began in 1980, when Monty "Pops" Walker and his sons, Scott and Monty, launched a family-run business built around customers no longer having to bring damaged screens to a shop.
The on-site model remains central to the business today, but the services delivered through it have changed significantly.
Screenmobile franchise owners can now help customers address five common challenges: keeping bugs out, reducing sun and heat, managing wind exposure, extending the usability of outdoor spaces through different weather conditions and improving privacy.
In each case, Screenmobile can provide a solution that goes beyond replacing a damaged window screen. "We want to help our franchisees grow by expanding their vision on the products they're selling and going after bigger-ticket items," Minturn said.
Rather than moving away from its roots, Screenmobile is building on them, using decades of experience in custom screen manufacturing and installation to serve a wider range of customer needs.
Screenmobile's repositioning also reflects an opportunity to serve more than residential homeowners. While individual homeowners remain an important customer segment, the brand's expanded services can appeal to builders, contractors, property managers, hospitality businesses and commercial property owners.
For builders and contractors, Screenmobile can provide specialized screen and shade installations as part of new construction or renovation projects. Property managers may need screen repairs, privacy enhancements or weather protection across multiple properties. Commercial customers can use awnings, motorized screens and enclosures to improve the comfort and functionality of outdoor areas.
These relationships create opportunities for franchise owners to develop new sources of business beyond individual residential service calls.
They also allow owners to tailor their offerings to local demand. In warmer climates, customers may prioritize sun control, pool enclosures and insect protection. In other markets, wind protection, porch enclosures and three-season rooms may be more relevant.
For Rowley, the opportunity comes from recognizing how much more Screenmobile can provide within the markets it already serves.
"We've done a lot of analysis of market penetration and what products are selling, down to the ZIP code level, so franchisees can analyze their business and decide whether it's time to grow or time to focus on strengthening what they already have," Minturn said.
Although Screenmobile's product portfolio has expanded, one of its greatest competitive advantages remains unchanged: The business comes directly to the customer.
Unlike traditional screen repair providers that may require customers to drop off damaged screens or wait for products to be manufactured elsewhere, Screenmobile franchisees use specialized trailers equipped to measure, manufacture, customize and install screens on-site.
Because most window screens require custom measurements, that capability can make a meaningful difference in the customer experience. Technicians can make adjustments at the property, helping avoid unnecessary return visits and delays.
"Most people who do screen repair are just handymen who take the broken screens to Ace Hardware or Home Depot," said Josh Minturn, vice president of development for Authority Brands, whose franchise portfolio includes Screenmobile. “We can do it all on-site. We can even custom-build brand-new screens right there at the home.”
That convenience extends to the brand's broader outdoor living offerings, with franchise owners able to manage customer projects from consultation and measurement through ordering and installation.
The model also provides operational advantages for franchisees. Because Screenmobile does not require a traditional retail storefront, owners can launch with relatively limited overhead and expand their operations as demand grows.
“You don’t need a traditional storefront to get started,” Minturn said. “Your startup is you, a truck, a trailer and a laptop. You can keep overhead low and get your business up and running.”
For larger custom projects, the business also benefits from a deposit-first ordering process. Franchisees typically collect a customer deposit before purchasing the materials needed for the installation, helping reduce the amount of capital tied up in inventory.
"You're getting a deposit, then you're ordering the products, and then you're installing the product," Minturn said. "So it's a very secure business. It becomes extremely predictable."
Screenmobile's expanded services are also intended to help franchise owners think differently about what they can build. While the company offers an approachable entry point for entrepreneurs who want to begin as owner-operators, its long-term model is designed to support growth through additional employees, vehicles, crews and territories.
"It's highly scalable. The business model allows candidates to invest in infrastructure and build out their crews in a way that doesn't require them to be directly on a crew doing the building," Minturn said.
For franchise owners, that scalability can create a path toward building a business that operates beyond their own day-to-day installation work.
The expanded outdoor living portfolio adds another dimension to that opportunity. Rather than relying exclusively on smaller screen repair jobs, franchisees can pursue larger installations, develop relationships with commercial customers and increase the range of services available to existing clients.
Screenmobile supports that goal with an established operating model, franchise training and the resources available through Authority Brands.
New owners do not need previous screen repair or installation experience. The brand provides hands-on instruction through its 10-day Screen School program, along with ongoing support in operations, marketing, sales and installation techniques.
According to the brand's 2026 Franchise Disclosure Document, Screenmobile reported average gross revenue of $483,885, with an average of 400 customers annually and an average gross sale of $1,219 per customer. The initial investment starts at $148,049.
Beyond its expanded offerings, Screenmobile's repositioning highlights another important advantage: The market remains highly fragmented. That creates an opportunity for Screenmobile to differentiate itself through professional branding, consistent customer service, specialized equipment and the support of a national franchise organization.
"What I've always looked for in a franchise model has been fragmented markets," Minturn said. “The more fragmented the market, the more mom-and-pops that are out there, the better for us because with a franchise behind you, with branding and logoed shirts and wrapped trucks, you could most certainly increase your brand awareness.”
As the company works to establish itself as a comprehensive outdoor living solutions provider, that differentiation becomes even more important.
Customers who may not immediately think to call a screen repair company for a motorized awning, privacy system or patio enclosure can increasingly look to Screenmobile for those projects.
The opportunity is not simply to capture more screen repair customers, but to introduce the brand to people who may never have considered its services before.
"The consumer experience is very different than the competition," Minturn said. "That is what allows us to grow in a market. The consumer realizes there is a different way to do this."
For Screenmobile, the next chapter is about helping customers and prospective franchise owners recognize the full scope of what the business has become. The brand is still rooted in the same idea that made it successful more than four decades ago: bringing specialized services directly to customers and making the process as convenient as possible.
What has changed is the range of problems Screenmobile can solve.
From traditional window and door screens to motorized shade systems, outdoor enclosures and commercial installations, Screenmobile is positioning its franchise owners to become local experts in creating more comfortable, functional spaces.
With 138 franchised territories and opportunities for expansion into additional markets, the company sees significant room to introduce that broader offering to new customers across the country.
"We've got a lot of areas around the country that we can still grow into, and we're excited to grow into," Minturn said. "We're not in screens. We're in the people business. If you can manage people, set a vision, lead the right way and genuinely connect with clients while delivering five-star service, the sky's the limit."
For more information about the Screenmobile franchise opportunity, visit https://1851franchise.com/screenmobile/.
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