A Passion for Helping Others: What It Takes To Be a Senior Care Authority Franchise Owner

Becoming a Senior Care Authority business owner can be a challenging but infinitely rewarding venture. While the franchise system provides extensive training and support to its owners, not everyone is cut out for business ownership with the brand.

Effective Communication and People Skills

Successful franchise ownership at Senior Care Authority requires strong communication and people skills. “On a day-to-day basis, I’m talking with families — that’s really the gist of it,” said Adam Flattau, a franchise owner based in Dix Hills, New York. “I’ve been in the business long enough to have established a tremendous inventory with all of the assisted living communities on Long Island, the skilled nursing and rehab facilities, and the home care agencies.”

Flattau emphasizes the importance of empathy and understanding when dealing with families in distress. “The struggle, quite frankly, is getting the word out to everyone that we exist at Senior Care Authority,” he said, “that we are a wonderful service that will help anyone and everyone regardless of what their needs are.”

Erin Dwyer-Busch, a franchise owner in St. Louis, Missouri, echoes this sentiment. “You have to have compassion for helping the families and the seniors because why else get into it?” she said. “Number one is that passion and compassion. You have to like it and want to serve others.”

Passion for Helping Others

A background in health care is not necessarily a requirement, but a genuine passion for helping others is essential. “If your position is, ‘I’m in it to make money or something,’ no, you are not going to do well. It has to be a passion for seniors and their safety,” said Dwyer-Busch.

Her own journey highlights this passion. “I’m a licensed speech-language pathologist,” she said. “I wanted to continue to help people, so I had to be in the service industry. It had to be helping people.”

Flattau also found his way to Senior Care Authority through personal experiences. “I became a caregiver to my mom, to two uncles and, to some extent, my father-in-law as well. I did not know about companies like Senior Care Authority, so I went through it on my own and it was very stressful,” he said. “It shed a light that there needs to be people out there who can help families in similar situations go through this without all of the undue stress.”

Trusting the Franchise System

Both Flattau and Dwyer-Busch agree that trusting the franchise system is crucial to success. “The franchise provides comprehensive support to ensure that franchisees can focus on the operational aspects of their business,” Flattau said. “I’m always in contact with the various facilities and communities and agencies on Long Island to get any updates as to what’s going on with them.”

Dwyer-Busch also appreciates the support system provided by the franchise. “The support has been phenomenal,” she said. “Being able to go shadow somebody in a different city that was similar to mine, saying, ‘Hey, I think I’m ready to hire, what is your pay structure? Are they contractors? Are they employees? What was your interview process?’ Everyone’s an open book, and that’s what I love.”

Finding the Right Fit

Becoming a successful Senior Care Authority franchise owner requires a blend of communication skills, a passion for helping others, adaptability and a supportive network. The collaborative culture and robust training provided by Senior Care Authority equip franchisees to navigate the challenges and thrive in their roles.

“My favorite part is the freedom to be my own boss and to choose how and where I spend my time,” said Dwyer-Busch. “Being able to decide how much pro bono work I do or what volunteer work I do is very important.”

Flattau finds satisfaction in the gratitude he receives. “It’s the consistent thank you that I get from the families,” he said. “We help smooth the process of understanding the healthcare system in our country and specifically here in New York, and to a person, they are all thankful for our time together. We’ve made their lives easier and better.”

Being a Senior Care Authority franchise owner is not just about running a business; it’s about making a meaningful impact on people’s lives every day. It requires a deep commitment to service, empathy, and a willingness to adapt and grow within a supportive franchise system.

About Senior Care Authority

Senior Care Authority® was founded in 2009, began franchising in 2014, and currently serves over 100 locations in 30 states. The network consists of professionally trained and experienced local advisors who assist families with the overwhelming challenges associated with selecting the best options in assisted living, memory care,  skilled nursing care, and navigating through a complex healthcare system. Senior Care Authority offers Eldercare Consulting services to families and is the exclusive provider of the Beyond Driving with Dignity program. Learn more at www.seniorcareauthority.com.