Seniors Helping Seniors® Franchise Newsroom

After decades in corporate and education roles, the Kalamazoo couple chose a business that honors their family experiences while helping older adults live independently at home.

Arnold is launching her Seniors Helping Seniors® franchise in Woodbury, Minnesota, bringing care and purpose through her nursing background.

Ginsburg, a former social worker, is building a community-focused care team that pairs dignity and companionship for older adults with a work-life rhythm that fits her family.