In 2017 the housing market was hot, hot, hot. Now with predictions for the market to cool off as we get into 2018, according to USA Today, home staging is becoming increasingly important for the success of home sellers. That’s why the demand in the industry is at an all-time high, with sellers actively looking for home stagers to get their homes off the market.
For more than 30 years, Showhomes has proven to be a leader in the home staging segment offering aspiring entrepreneurs an opportunity to succeed financially through multiple revenue streams. Whether home staging, home makeovers, or home managing, Showhomes provides an unparalleled opportunity for business ownership with an established model in place.
While there is no shortage of competitive advantages that come hand-in-hand with launching a Showhomes franchise, five stand out to the perspective franchise owner.
Always in Demand
No matter hot or cold – the housing market is always in need of home staging. When houses are sitting on the market a fresh, new look can help them wow a perspective buyer. For sale homes in a hot market can stand out among the rest with inviting layouts and staging. Thus, there is a steady stream of clients to boost the bottom lines for franchisees in any market.
“As the housing industry continues to get hotter, demand for our services continues to climb. Staging is and always will be an essential part of the home selling process, and no one does it like Showhomes,” said Matt Kelton, COO of Showhomes. “This is an incredibly exciting time to be a part of the Showhomes family.”
The Proven Model
The Showhomes franchise model is tried and tested, with every component designed to set franchisees up for success. Behind each franchisee is a strong corporate staff that goes above and beyond to make sure the systems are easily accessible. Each Showhomes franchisee has access to a step-by-step system, proven to be successful in a variety of different communities across the country. Becoming an owner is also affordable – investments range from $50,700 to $84,860.
Multiple Revenue Streams
With most home staging businesses, the owner is only able to offer one service. But, with Showhomes, there are a plethora of offerings that allow each owner to tap into different sectors and allow for more success.
“We can do anything from the front curb to the back alley to help sell a home,” said Showhomes franchisee Mike Callahan. “If the come is completely vacant we bring in furnishings, hang art, and make it look like someone is living there. As a home manager, we care for the house and make sure it shows well; anything from making sure to turn on music, mow the lawn, and make sure the sidewalks are shoveled.”
Scalability of the Model
In addition to multiple revenue streams, franchisees are in control of their workload. Because Showhomes offers so many different services, from staging to the home manager program, each allowing for multiple revenue streams, each owner is able to scale up or down on their offering. The franchise model provides a certain control that is usually not available elsewhere.
Buying into a franchise that is nearly tapped out in all markets nationally can leave franchisees feeling unconfident in the markets left. While Showhomes has successful locations all throughout the country, there are still fantastic markets available for growth, all primed for success. The brand continues to target key regions like Southeast Florida and the San Francisco Bay Area for development, each surrounded by existing locations, positioning untapped markets to be primed for success.
“Both the Southeast Florida and Bay Area markets have fluid real estate markets, creating a high demand for our services,” said Kelton. “We’re now looking for franchisees in areas like Boca and San Francisco that can help spearhead our growth throughout these untapped markets.”
Headquartered in Nashville, Tennessee, Showhomes is the only home staging and one-day makeover franchise in existence. Throughout the company’s history the range of services has evolved from a sole focus on home management, to include traditional home staging and one-day makeovers.