Shuckin' Shack

There are many reasons to consider franchising with <a href="https://www.shuckinshackfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-much-can-you-make-as-a-franchisee-of-shuckin-shack-oyster-bar-2712054" target="_blank" rel="nofollow">Shuckin’ Shack</a>. The seafood restaurant brand has no real competitors in the space and operates as a franchise in a sector that typically sees mom-and-pop enterprises. Unlike such businesses, <a href="https://1851franchise.com/shuckinshack/latest_stories">Shuckin’ Shack</a> is an established and sophisticated franchise with a proven business model that has been making waves since it was first founded in 2007 as a 900-square-foot shack in Carolina Beach, North Carolina.&nbsp;Then there are the brand’s environment-friendly practices. In an age where more and more consumers are aware of the foods they consume and their impact on the environment, <a href="https://1851franchise.com/shuckinshack/why-now-is-the-time-to-invest-in-shuckin-shacks-unique-concept-and-franchisee-friendly-economics-2711944#brand-latest-stories">Shuckin’ Shack stands out as a brand committed to sustainability</a>. This includes participation in efforts such as <a href="https://www.theshuckinshack.com/sustainability/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-much-can-you-make-as-a-franchisee-of-shuckin-shack-oyster-bar-2712054" target="_blank" rel="nofollow">Skip the Straw</a>.&nbsp;These are all great <a href="https://1851franchise.com/shuckinshack/the-top-5-reasons-to-invest-as-a-franchisee-with-shuckin-shack-oyster-bar-2710994#brand-latest-stories">reasons to franchise with Shuckin’ Shack</a>, but they are not the only ones. Shuckin’ Shack is a profitable franchise opportunity thanks to its franchisee-friendly economics, strategic industry partnerships and restaurant dimensions that require less labor.&nbsp;According to the brand’s Item 19 in its 2019 Franchise Disclosure Document (FDD), average sales for franchise locations over 1,800 square feet were $1,203,750.11. With the investment for a Shuckin’ Shack capping at just over $540,000, that’s an average asset turnover ratio exceeding 2:1.&nbsp;Then there are the brand’s franchisee-friendly economics. Shuckin’ Shack collects a 3% royalty fee in the first year of a franchise’s operation, a 4% royalty fee the second year and a 5% royalty fee the third year and every year beyond that—that is something to consider.&nbsp;&nbsp;When it comes to the actual restaurants, Shuckin’ Shack is <a href="https://1851franchise.com/shuckinshack/how-brands-like-shuckin-shack-stay-afloat-in-a-saturated-market-2711456#brand-latest-stories">ahead of the curve in the market</a>. The brand likes to describe itself as a full-service restaurant in a fast-casual box, as it does not require franchisees to operate huge spaces. A typical Shuckin’ Shack restaurant is between 2,200 to 3,200 square feet. This makes for a more agile design that allows franchisees to enter their markets quickly. Plus, this means the restaurants will consistently hum with business.&nbsp;“Restaurants at 2,600 square feet is our sweet spot,” Bartlett said. “That contributes to less costs for a potential partner, including labor costs. In the restaurant industry, as from cost of goods, the highest cost is labor. At Shuckin’ Shack, thanks to our smaller size, our labor costs are lower than normal.”&nbsp;Then there are the brand’s industry relationships. Shuckin’ Shack has a purchasing partner in the Stevens Group, which means the brand’s franchisees get discounts on products.&nbsp;“As a brand with a small number of units, we might normally pay a higher price for the goods we use, but Steven Group helps us purchase at a lower cost,” Bartlett said.&nbsp;Shuckin’ Shack also has a quicker training process, which contributes greatly towards its profitability. Bartlett noted that another franchise might typically do training over the course of eight weeks, but Shuckin’ Shack can do it all in five weeks.&nbsp;“We have such a simplified method that we use and conduct,” Bartlett said. “With the simplified systems and procedures that we have in place, it allows us more time to concentrate on the guest experience.”&nbsp;Today, Shuckin’ Shack has 15 locations across five states with several more in development. The brand is looking to expand, particularly in markets such as <a href="https://1851franchise.com/shuckinshack/shuckin-shack-looks-to-bring-high-quality-oysters-and-coastal-lifestyle-restaurants-to-atlanta-georgia-2710993#franchisor">Atlanta</a> and <a href="https://1851franchise.com/shuckinshack/shuckin-shack-kicks-off-florida-expansion-plans-and-has-a-head-start-thanks-to-a-franchise-signing-in-ocala-2711305#brand-latest-stories">Florida</a>. With its franchisee-friendly economics, profitable business model and commitment to sustainability, Shuckin’ Shack is clearly a brand to watch in 2020.&nbsp;The startup costs for a Shuckin’ Shack franchise range from $234,200 to $541,350. The franchise fee is $37,500. To learn more about franchising with Shuckin’ Shack, visit <a href="https://www.shuckinshackfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-much-can-you-make-as-a-franchisee-of-shuckin-shack-oyster-bar-2712054" target="_blank" rel="nofollow">https://www.shuckinshackfranchise.com/</a>.&nbsp;

How Much Can You Make as a Franchisee of Shuckin’ Shack Oyster Bar? 

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Shuckin’ Shack maximizes profitability thanks to franchisee-friendly economics, strategic industry partnerships and efficient restaurant design. 

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WILMINGTON, N.C.&nbsp;—&nbsp;America is turning 250, and&nbsp;<a href="http://www.theshuckinshack.com">Shuckin’ Shack</a>, the 18-unit oyster bar franchise, is celebrating the only way it knows how: with cold drinks, hot food, fresh oysters and absolutely zero interest in doing anything halfway. Packed to the brim with seafood, burgers, BBQ, beer buckets, American cocktails and enough “Red, White &amp; Blooze” energy to make a bald eagle shed a tear,&nbsp;<a href="https://1851franchise.com/shuckinshack/info">Shuckin’ Shack’s</a> Summer 2026 Campaign, kicking off June 1, is making beach-loving, oyster-shucking American dreams come true.“America only has one 250th birthday, and in our minds, there’s only one way to celebrate,” said&nbsp;<a href="https://www.linkedin.com/in/darren-keeler-944728187">Darren Keeler</a>, Vice President of Marketing and Creative. “We took everything people love about summer: cookouts, road trips, fireworks, beach days and cold beer, and Shuckified it. The result is a full unapologetic Americana Summer at The Shack, which George Washington would want to take a bite out of!”Hinging on Shuckin’ Shack’s authentic, not-too-serious atmosphere, the campaign combines classic American menu items, over-the-top Americana visuals and a level of playfulness that will encourage “A Good Shuckin’ Time” all season long. Think laser-eyed bald eagles, fireworks, vintage Americana, Route 66 vibes, mullets carved into Mount Rushmore, beer buckets on ice, hot dogs, muscle cars and patriotic beach energy, all colliding in true Shuckin’ Shack fashion.At the center of the campaign is a limited-time menu that looks like it was created somewhere between a Fourth of July cookout and a beach vacation fever dream.Now available, starting June 1, and running through Labor Day at participating locations (pricing and participation will vary by location), guests can get their hands on:<ul><li>Cyclone Chargrilled Oysters, which are loaded with chili, hot dog medallions, Monterey Jack cheese, mustard and onion.</li><li>Double Play Dogs: Beer-battered corn dogs served with Mile 0 mustard, slaw and fries.</li><li>Red, White &amp; ‘Cue pulled pork, piled high and served with a healthy portion of house-made barbecue.</li><li>Route 66 Smash Burger, which is a classic roadside-inspired burger with optional “Cyclone Style” toppings.</li><li>Boardwalk Fries: Old Bay fries topped with cheese sauce and crab meat.</li></ul>Of course, no summer celebration is complete without a little liquid courage. Guests can wash it all down with the Firecracker Smirnoff Crush, the Red, White &amp; Blooze Colada, or the Uncle Slammer, an oyster shooter that proudly ignores all reasonable decision-making.Spanning the entire season, the campaign will tie into vacation vibes, baseball games, summer concerts and, obviously, America’s massive 250th birthday celebrations, perfectly.“America, Shuck, Yeah! Whether you’re visiting us in a suburb or a downtown bar district, Shuckin’ Shack is the place to celebrate this summer,” Keeler said.To find a shack near you, visit:&nbsp;<a href="http://www.theshuckinshack.com">http://www.theshuckinshack.com</a>.ABOUT SHUCKIN’ SHACK:Offering a “lifestyle experience,” Shuckin’ Shack Oyster Bar creates an environment that encourages guests to grab a seat, relax and take their taste buds on a trip to the coast; after all, life is too short for bland drinks and boring bars! The original Carolina Beach, NC Shack, which was just 900-square-feet, was launched in 2007 with a plan to become the go-to local hangout for people of all ages. A place where friends and family can enjoy fresh, delicious meals, cold beer, and craft cocktails in an environment that exudes fun and relaxation, Shuckin’ Shack offers exceptional seafood and creative drinks that will make guests question why they ever settled for ordinary bar offerings.&nbsp; Thanks to its bold flavors and impeccable vibes, Shuckin’ Shack has continued to grow. In 2014, the brand began franchising and has since expanded to 18 units across six states. To learn more about Shuckin’ Shack, visit&nbsp;<a href="http://www.theshuckinshack.com">http://www.theshuckinshack.com</a>.

Photo of Shuckin' Shack Oyster Bar 2026 Summer Campaign menu items

Starting June 1, oysters, beer buckets, smash burgers, fireworks and enough patriotic chaos to make Uncle Sam blush headline the oyster bar franchise’s biggest summer celebration yet.

America Turns 250. Shuckin’ Shack is Throwing the Party.

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CHARLOTTE, N.C.&nbsp;—&nbsp;<a href="https://www.theshuckinshack.com/">Shuckin’ Shack</a>, the fast-casual oyster bar franchise with 18 locations, is bringing its laid-back, seafood-focused vibe to Charlotte. The new restaurant at 5349 Ballantyne Commons Parkway in the Promenade on Providence shopping center opens to the public on April 8, with a week of community-focused events leading up to the Grand Opening Party on April 11.&nbsp;Local couple Dawn and&nbsp;<a href="https://www.linkedin.com/in/kevin-powers-918499144/">Kevin Powers</a>&nbsp;are no strangers to the restaurant business. With decades of combined experience in hospitality, the Powers were inspired by their son’s time working at the&nbsp;<a href="https://1851franchise.com/shuckinshack/info">Shuckin' Shack</a> location in Carolina Beach, and wanted to bring the same friendly, neighborhood atmosphere to their community.“We’re ready to bring big flavors, good vibes, and lots of laughs to Charlotte,” said Dawn. “A Good Shuckin’ Time starts here!”Shuckin’ Shack offers fresh oysters, crab legs, wild-caught shrimp, burgers, hand-tossed wings, signature cocktails, and ice-cold beer, all in a welcoming, family-friendly environment. Beyond the food, the Powers are committed to giving back to the Charlotte community through partnerships and charitable efforts.Opening Week Specials &amp; Community Events<ul><li>April 6: Invite-only First Responders &amp; City Officials Night</li><li>April 8: Public opening dinner with 15% off for Promenade on Providence neighbors and service industry friends</li><li>April 9: “Not All Heroes Wear Capes,” honoring veterans, active-duty military, doctors, and nurses</li><li>April 10: Teacher Appreciation &amp; school staff night, with 15% off meals</li><li>April 11: Grand Opening Party with live entertainment, signed sports jersey giveaways, and a chance to win free seafood for a year</li></ul>“We’re pumped for the week of festivities ahead of us in Charlotte,” said&nbsp;<a href="https://www.linkedin.com/in/jweathington">Jonathan Weathington</a>, CEO. “The Powers are bringing a great seafood experience and showing real commitment to their community, exactly what we love to see at our local Shacks.”Find the full Shuckin’ Shack menu&nbsp;<a href="https://www.theshuckinshack.com/menu/">here</a>.For more information about Shuckin’ Shack, visit&nbsp;<a href="https://www.theshuckinshack.com/">https://www.theshuckinshack.com/</a>.&nbsp;Follow Shuckin’ Shack Oyster Bar - Charlotte, NC, on social media: Facebook -&nbsp;<a href="https://www.facebook.com/shuckinshackcharlottenc">@shuckinshackcharlottenc</a> Instagram -&nbsp;<a href="https://www.instagram.com/shuckinshackcharlottenc">@shuckinshackcharlottenc</a>ABOUT SHUCKIN’ SHACK:Offering a “lifestyle experience,” Shuckin’ Shack Oyster Bar creates an environment that encourages guests to grab a seat, relax and take their taste buds on a trip to the coast; after all, life is too short for bland drinks and boring bars! The original Carolina Beach, NC Shack, which was just 900 square feet, was launched in 2007 with a plan to become the go-to local hangout for people of all ages. A place where friends and family can enjoy fresh, delicious meals, cold beer, and craft cocktails in an environment that exudes fun and relaxation, Shuckin’ Shack offers exceptional seafood and creative drinks that will make guests question why they ever settled for ordinary bar offerings.&nbsp;Thanks to its bold flavors and impeccable vibes, Shuckin’ Shack has continued to grow. In 2014, the brand began franchising and has since expanded to 18 units across six states. To learn more about Shuckin’ Shack, visit&nbsp;<a href="http://www.theshuckinshack.com">http://www.theshuckinshack.com</a>.

Design with Shuckin' Shack Oyster Bar logo and menu items

Kevin and Dawn Powers will open the growing oyster bar franchise at 5349 Ballantyne Commons Parkway, with a week of festivities leading up to the April 11 Grand Opening event.

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<a href="https://www.theshuckinshack.com/">Shuckin’ Shack Oyster Bar</a>, the 19-unit seafood restaurant franchise, opened its newest location in Charlotte on April 8. Born in North Carolina and known for its relaxed, beachy vibe,&nbsp;<a href="https://1851franchise.com/shuckinshack/info">Shuckin’ Shack</a> specializes in fresh seafood but also offers a broader menu of burgers, sandwiches, cocktails and more.“We were drawn to the brand’s authentic coastal feel, strong culture and focus on customer experience,” Dawn and&nbsp;<a href="https://www.linkedin.com/in/kevin-powers-918499144/">Kevin Powers</a>, owner-operators of Shuckin’ Shack’s newest location,&nbsp;<a href="https://www.charlotteobserver.com/charlottefive/c5-food-drink/article315248093.html">said in a news release</a>. “We’re excited to create a neighborhood spot where people can gather and enjoy a laid-back dining experience.”This location, which is the first for the brand in Charlotte, is located in a 2,700-square-foot space at Promenade on Providence and serves a steady stream of guests from the busy shopping center.Read the full article&nbsp;<a href="https://www.charlotteobserver.com/charlottefive/c5-food-drink/article315248093.html">here</a>.The starting investment is $471,750. Learn more about franchise opportunities here:&nbsp;<a href="https://shuckinshackfranchise.com/">https://shuckinshackfranchise.com/</a>.&nbsp;

Photo of Shuckin' Shack platters and beverages on table

Seafood restaurant franchise Shuckin Shack Oyster Bar opened at Promenade on Providence on April 8, bringing fresh seafood, chicken, sandwiches and cocktails to the Charlotte community.

How Much Can You Make as a Franchisee of Shuckin’ Shack Oyster Bar?

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