Shuckin' Shack

<a href="https://shuckinshackfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-shuckin-shacks-food-and-beverage-margins-scale-against-restaurant-averages-2718532" target="_blank" rel="nofollow">Shuckin’ Shack</a>, a casual oyster bar franchise that started in North Carolina, had its most profitable year-to-date in 2021, and&nbsp;<a href="https://www.linkedin.com/in/jweathington/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-shuckin-shacks-food-and-beverage-margins-scale-against-restaurant-averages-2718532" target="_blank" rel="nofollow">Jonathan Weathington, CEO</a>, said recently that the&nbsp;<a href="https://1851franchise.com/shuckinshack/shuckin-shack-closes-2021-as-its-most-successful-year-to-date-looks-to-smash-franchise-and-consumer-sales-records-for-an-even-bigger-2022-2717900#featured">brand expects this year to be just as successful</a>. A major reason business is booming is the restaurant’s bar-forward concept, which brings in about 30% of its revenues from alcohol sales.&nbsp;“The Shuckin’ Shack bar experience was predominantly the focus of the business when it started,” said Co-founder&nbsp;<a href="https://www.linkedin.com/in/matt-piccinin-5702ba96/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-shuckin-shacks-food-and-beverage-margins-scale-against-restaurant-averages-2718532" target="_blank" rel="nofollow">Matt Piccinin</a>. While he and business partner&nbsp;<a href="https://www.linkedin.com/in/sean-cook-92b74891/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-shuckin-shacks-food-and-beverage-margins-scale-against-restaurant-averages-2718532" target="_blank" rel="nofollow">Sean Cook</a> wanted to capitalize on the unique casual seafood market, serving oysters, crabs and mussels in a laid-back environment, the beverage side of the business was also important to them. In the brand’s early days, the sales were about 70% alcohol and 30% food. While it has since flipped, the company still sees how well the model works — thirsty customers often become hungry customers.&nbsp;&nbsp;“The bar is the backbone of Shuckin’ Shack,” said Piccinin. “When we opened, we were more focused on selling alcohol. That’s where the greatest margins are. Sean and I still go to the locations on a daily basis to hang out with locals because we’ve created a sense of community.”Post-pandemic, the bar industry has seen customers come back with enthusiasm.&nbsp;<a href="https://www.bu.edu/articles/2021/alcohol-consumption-has-spiked-during-the-pandemic-could-the-consequences-outlast-coronavirus/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-shuckin-shacks-food-and-beverage-margins-scale-against-restaurant-averages-2718532" target="_blank" rel="nofollow">Alcohol consumption nationwide spiked</a> during lockdown, and since restrictions were lifted and people can gather with friends and loved ones again, many are eager to do so and give business to their favorite local bars.&nbsp;In addition to the bar scene, the company as a whole is thriving post-pandemic in part because of its niche in casual seafood. While most restaurants serving oysters are upscale establishments with a dress code and reservations needed, Shuckin’ Shack is proud to be a laid-back environment. “We’re a one-of-a-kind concept right now. There is no other franchise oyster bar in the country. We’ve done a lot of research and can’t find another company like us,” Piccinin said.&nbsp;“The atmosphere is really what we have to offer,” said&nbsp;<a href="https://www.linkedin.com/in/bill-bartlett-393103a4?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-shuckin-shacks-food-and-beverage-margins-scale-against-restaurant-averages-2718532" target="_blank" rel="nofollow">Bill Bartlett</a>,&nbsp;Chief Operating Officer of Shuckin’ Shack. “We’ve created a strong menu, with both food and signature drinks that are easy to prepare, and I don’t think other restaurants can compete with our consistency. We serve quality food and drinks in a casual and comfortable space. People are definitely impressed and intrigued, and we are seeing that in our profits as a business.”Weathington said the novelty factor makes Shuckin’ Shack a great opportunity for entrepreneurs to take advantage of and invest in as the brand expands. They aim to continue their success and grow the brand’s bar and restaurant business by doubling in size in the next two to three years.&nbsp;&nbsp;The cost to open a Shuckin’ Shack franchise ranges from $352,700 to $1,128,252. For more information visit:&nbsp;<a href="https://www.theshuckinshack.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-shuckin-shacks-food-and-beverage-margins-scale-against-restaurant-averages-2718532" target="_blank" rel="nofollow">https://www.theshuckinshack.com/.</a>&nbsp;About Shuckin’ ShackShuckin' Shack Oyster Bar grew out of a vision for a local establishment that would appeal to families of all ages. A place where friends and family can enjoy fresh, delicious meals and creative cocktails in an environment that exudes relaxation. Shuckin' Shack offers its guests a "lifestyle experience" in addition to exceptional seafood. The brand started as a 900-square-foot shack in Carolina Beach, North Carolina, in 2007 and began franchising in 2014. Today, Shuckin' Shack has grown to 16 locations across five states, and soon to be eight, with several more locations slated to open by the end of 2022. To learn more about Shuckin’ Shack, visit&nbsp;<a href="http://www.theshuckinshack.com./?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-shuckin-shacks-food-and-beverage-margins-scale-against-restaurant-averages-2718532" target="_blank" rel="nofollow">http://www.theshuckinshack.com.</a>

How Shuckin' Shack’s Food and Beverage Margins Scale Against Restaurant Averages 

1851 Franchise

The 16-unit multi-state seafood franchise has seen record-high sales performance, due in part to its dual emphasis on food and full-scale bar service. 

This brand page has been paid for by SHUCKIN' SHACK. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

how-shuckin-shacks-food-and-beverage-margins-scale-against-restaurant-averages

FRANCHISE INFORMATION

Own A Shuckin' Shack

Franchisee Highlight

Giving Back

Executive Q&A

How the Shuckin’ Shack Training Program Prepares Franchise Partners To Open With Confidence

Learn

Visit Website

SHUCKIN' SHACK

Facebook

Instagram

LinkedIn

YouTube

SOCIAL MEDIA

Shuck Yeah, Charlotte! Local Family Opens First Shack April 8

Shuckin’ Shack’s 4th Annual Fresh & Raw Tour Raises Over $72,000 for Blood Cancer United

Shuckin’ Shack Brings the Good Times Back This Spring with Fish Fry Fridays

SHUCKIN' SHACK MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT SHUCKIN' SHACK

CONTACT SHUCKIN' SHACK

facebook

instagram

twitter

linkedin

youtube

First Name

Last Name

Email

Phone

Zip Code

Market of Interest

Net Worth

Available Capital

Comments

Own a Shuckin' Shack

WILMINGTON, N.C.&nbsp;—&nbsp;America is turning 250, and&nbsp;<a href="http://www.theshuckinshack.com">Shuckin’ Shack</a>, the 18-unit oyster bar franchise, is celebrating the only way it knows how: with cold drinks, hot food, fresh oysters and absolutely zero interest in doing anything halfway. Packed to the brim with seafood, burgers, BBQ, beer buckets, American cocktails and enough “Red, White &amp; Blooze” energy to make a bald eagle shed a tear,&nbsp;<a href="https://1851franchise.com/shuckinshack/info">Shuckin’ Shack’s</a> Summer 2026 Campaign, kicking off June 1, is making beach-loving, oyster-shucking American dreams come true.“America only has one 250th birthday, and in our minds, there’s only one way to celebrate,” said&nbsp;<a href="https://www.linkedin.com/in/darren-keeler-944728187">Darren Keeler</a>, Vice President of Marketing and Creative. “We took everything people love about summer: cookouts, road trips, fireworks, beach days and cold beer, and Shuckified it. The result is a full unapologetic Americana Summer at The Shack, which George Washington would want to take a bite out of!”Hinging on Shuckin’ Shack’s authentic, not-too-serious atmosphere, the campaign combines classic American menu items, over-the-top Americana visuals and a level of playfulness that will encourage “A Good Shuckin’ Time” all season long. Think laser-eyed bald eagles, fireworks, vintage Americana, Route 66 vibes, mullets carved into Mount Rushmore, beer buckets on ice, hot dogs, muscle cars and patriotic beach energy, all colliding in true Shuckin’ Shack fashion.At the center of the campaign is a limited-time menu that looks like it was created somewhere between a Fourth of July cookout and a beach vacation fever dream.Now available, starting June 1, and running through Labor Day at participating locations (pricing and participation will vary by location), guests can get their hands on:<ul><li>Cyclone Chargrilled Oysters, which are loaded with chili, hot dog medallions, Monterey Jack cheese, mustard and onion.</li><li>Double Play Dogs: Beer-battered corn dogs served with Mile 0 mustard, slaw and fries.</li><li>Red, White &amp; ‘Cue pulled pork, piled high and served with a healthy portion of house-made barbecue.</li><li>Route 66 Smash Burger, which is a classic roadside-inspired burger with optional “Cyclone Style” toppings.</li><li>Boardwalk Fries: Old Bay fries topped with cheese sauce and crab meat.</li></ul>Of course, no summer celebration is complete without a little liquid courage. Guests can wash it all down with the Firecracker Smirnoff Crush, the Red, White &amp; Blooze Colada, or the Uncle Slammer, an oyster shooter that proudly ignores all reasonable decision-making.Spanning the entire season, the campaign will tie into vacation vibes, baseball games, summer concerts and, obviously, America’s massive 250th birthday celebrations, perfectly.“America, Shuck, Yeah! Whether you’re visiting us in a suburb or a downtown bar district, Shuckin’ Shack is the place to celebrate this summer,” Keeler said.To find a shack near you, visit:&nbsp;<a href="http://www.theshuckinshack.com">http://www.theshuckinshack.com</a>.ABOUT SHUCKIN’ SHACK:Offering a “lifestyle experience,” Shuckin’ Shack Oyster Bar creates an environment that encourages guests to grab a seat, relax and take their taste buds on a trip to the coast; after all, life is too short for bland drinks and boring bars! The original Carolina Beach, NC Shack, which was just 900-square-feet, was launched in 2007 with a plan to become the go-to local hangout for people of all ages. A place where friends and family can enjoy fresh, delicious meals, cold beer, and craft cocktails in an environment that exudes fun and relaxation, Shuckin’ Shack offers exceptional seafood and creative drinks that will make guests question why they ever settled for ordinary bar offerings.&nbsp; Thanks to its bold flavors and impeccable vibes, Shuckin’ Shack has continued to grow. In 2014, the brand began franchising and has since expanded to 18 units across six states. To learn more about Shuckin’ Shack, visit&nbsp;<a href="http://www.theshuckinshack.com">http://www.theshuckinshack.com</a>.

Photo of Shuckin' Shack Oyster Bar 2026 Summer Campaign menu items

Starting June 1, oysters, beer buckets, smash burgers, fireworks and enough patriotic chaos to make Uncle Sam blush headline the oyster bar franchise’s biggest summer celebration yet.

America Turns 250. Shuckin’ Shack is Throwing the Party.

summer-campaign-americas-250th-birthday

fish-fry-fridays

shuckin-shack-fresh-raw-tour-raises-300k-blood-cancer

Photo of Shuckin' Shack team member handing drinks to guests

shuckin-shack-franchise-training-support

CHARLOTTE, N.C.&nbsp;—&nbsp;<a href="https://www.theshuckinshack.com/">Shuckin’ Shack</a>, the fast-casual oyster bar franchise with 18 locations, is bringing its laid-back, seafood-focused vibe to Charlotte. The new restaurant at 5349 Ballantyne Commons Parkway in the Promenade on Providence shopping center opens to the public on April 8, with a week of community-focused events leading up to the Grand Opening Party on April 11.&nbsp;Local couple Dawn and&nbsp;<a href="https://www.linkedin.com/in/kevin-powers-918499144/">Kevin Powers</a>&nbsp;are no strangers to the restaurant business. With decades of combined experience in hospitality, the Powers were inspired by their son’s time working at the&nbsp;<a href="https://1851franchise.com/shuckinshack/info">Shuckin' Shack</a> location in Carolina Beach, and wanted to bring the same friendly, neighborhood atmosphere to their community.“We’re ready to bring big flavors, good vibes, and lots of laughs to Charlotte,” said Dawn. “A Good Shuckin’ Time starts here!”Shuckin’ Shack offers fresh oysters, crab legs, wild-caught shrimp, burgers, hand-tossed wings, signature cocktails, and ice-cold beer, all in a welcoming, family-friendly environment. Beyond the food, the Powers are committed to giving back to the Charlotte community through partnerships and charitable efforts.Opening Week Specials &amp; Community Events<ul><li>April 6: Invite-only First Responders &amp; City Officials Night</li><li>April 8: Public opening dinner with 15% off for Promenade on Providence neighbors and service industry friends</li><li>April 9: “Not All Heroes Wear Capes,” honoring veterans, active-duty military, doctors, and nurses</li><li>April 10: Teacher Appreciation &amp; school staff night, with 15% off meals</li><li>April 11: Grand Opening Party with live entertainment, signed sports jersey giveaways, and a chance to win free seafood for a year</li></ul>“We’re pumped for the week of festivities ahead of us in Charlotte,” said&nbsp;<a href="https://www.linkedin.com/in/jweathington">Jonathan Weathington</a>, CEO. “The Powers are bringing a great seafood experience and showing real commitment to their community, exactly what we love to see at our local Shacks.”Find the full Shuckin’ Shack menu&nbsp;<a href="https://www.theshuckinshack.com/menu/">here</a>.For more information about Shuckin’ Shack, visit&nbsp;<a href="https://www.theshuckinshack.com/">https://www.theshuckinshack.com/</a>.&nbsp;Follow Shuckin’ Shack Oyster Bar - Charlotte, NC, on social media: Facebook -&nbsp;<a href="https://www.facebook.com/shuckinshackcharlottenc">@shuckinshackcharlottenc</a> Instagram -&nbsp;<a href="https://www.instagram.com/shuckinshackcharlottenc">@shuckinshackcharlottenc</a>ABOUT SHUCKIN’ SHACK:Offering a “lifestyle experience,” Shuckin’ Shack Oyster Bar creates an environment that encourages guests to grab a seat, relax and take their taste buds on a trip to the coast; after all, life is too short for bland drinks and boring bars! The original Carolina Beach, NC Shack, which was just 900 square feet, was launched in 2007 with a plan to become the go-to local hangout for people of all ages. A place where friends and family can enjoy fresh, delicious meals, cold beer, and craft cocktails in an environment that exudes fun and relaxation, Shuckin’ Shack offers exceptional seafood and creative drinks that will make guests question why they ever settled for ordinary bar offerings.&nbsp;Thanks to its bold flavors and impeccable vibes, Shuckin’ Shack has continued to grow. In 2014, the brand began franchising and has since expanded to 18 units across six states. To learn more about Shuckin’ Shack, visit&nbsp;<a href="http://www.theshuckinshack.com">http://www.theshuckinshack.com</a>.

Design with Shuckin' Shack Oyster Bar logo and menu items

Kevin and Dawn Powers will open the growing oyster bar franchise at 5349 Ballantyne Commons Parkway, with a week of festivities leading up to the April 11 Grand Opening event.

charlotte-nc-opening

How Shuckin' Shack’s Food and Beverage Margins Scale Against Restaurant Averages

MORE STORIES LIKE THIS