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Shuckin’ Shack to Bring Coastal Vibes and Competitive Franchise Opportunity to Nashville

Shuckin’ Shack is ready to take Music City by storm in 2020, with its franchisee-friendly economics, concept differentiation and efficient restaurant design.

Shuckin’ Shack has provided its franchisees with a profitable and successful model since it started franchising in 2014, as demonstrated in its locations throughout the Southeast. The concept, which provides a family-friendly, laid back atmosphere in which customers can enjoy a wide variety of delicious seafood items, is targeting Nashville and nearby markets for future development. 

The seafood and oyster brand, which currently has 15 locations across five states with several more units in development, including its first store in Florida, set to open in early March is making waves as a prime franchise opportunity. The franchise brand’s franchisee-friendly economics include an investment of about $540,000 with average unit volumes (AUV) exceeding $1 million. 

The Shuckin’ Shack leadership team is looking to expand its franchise opportunity throughout Nashville and its surrounding areas, including the nearby towns of Franklin, Gallatin, Hendersonville, Smyrna and Mt. Juliet, all of which are within a one-hour drive of Nashville. 

“The culture of Nashville fits right in with who we are as a brand. It’s a laid-back place where people have a good time,” Shuckin’ Shack CEO Jonathan Weathington said. “There really isn’t anything else like us in the area right now and we want to bring our fresh, sustainably sourced seafood to the market, knowing that the strength of the concept will make a splash.”

The brand is looking to open between three and six locations in the Nashville market and surrounding areas and is already in early discussions with several prospects. Each Shuckin’ Shack restaurant typically employs between 15 and 30 full-time and part-time workers, so a Nashville brand expansion could mean as many as 180 new jobs in the region. 

“Demographically, those markets are almost identical to the markets that we’re currently in,” Weathington said. “Shuckin’ Shack does really well in downtown areas, but our brand is also very popular in markets that are on the periphery of major cities.” 

Shuckin’ Shack was originally founded in 2007 as a 900-square-foot shack in Carolina Beach, North Carolina and has since grown into a sophisticated franchise with a proven business model. Jason Thorpe, former steakhouse franchisee and owner of Summerville, South Carolina’s Shuckin’ Shack Oyster Bar is one among many of the brand’s successful franchisees who experienced a 50% increase in sales in 2019 alone. 

“There is usually a long wait and sometimes lines out the door on Fridays and Saturdays,” said Thorpe. “But guests gladly wait for the food, which says a lot.” 

More than a decade after its inception, Shuckin’ Shack remains the only established seafood franchise in a sector that typically sees more mom-and-pop-type establishments. At the same time, the brand prides itself on offering a laid-back, family-friendly dining option and seeks growth-minded, hands-on franchisees who want to be leaders in their communities. 

Shuckin’ Shack touts franchisee-friendly economics and efficient restaurant design as major reasons to invest. Further proving its staying power, Shuckin’ Shack is heavily involved in sustainability efforts such as the Skip the Straw movement and becoming a certified Ocean Friendly Establishment. 

“Shuckin’ Shack has come a long way since we started and we’re thrilled by the progress we’ve made so far,” Weathington said. “Our franchisees have received a very warm welcome in their markets, which proves that you just can’t go wrong when you provide tasty food in a welcoming environment. That’s why we want to expand into Nashville. It’s a bustling place filled with people who are looking for a good time, but there are also large populations of professionals and families who want a nice place to enjoy their downtime. Shuckin’ Shack can cater to them all.” 

The startup costs for a Shuckin’ Shack franchise range from $234,200 to $541,350. The franchise fee is $37,500. To learn more about franchising with Shuckin’ Shack, visit https://www.shuckinshackfranchise.com/

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