Shuckin' Shack

While creating a casual seafood joint was always one of the goals of&nbsp;<a href="https://shuckinshackfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=shuckin-shacks-successful-bar-sales-keep-alcohol-profits-high-2718531" target="_blank" rel="nofollow">Shuckin’ Shack</a>’s business plan, so was having a major bar focus. The 16-unit franchise based out of North Carolina has always been a go-to spot in its communities for people to gather and enjoy a cold drink with friends and family. As the country enjoys business ramping back up after the pandemic, the brand wants to emphasize why its restaurants are a great place to get back out into the bar scene.&nbsp;“Within the last six months, we are emphasizing bar sales more. I’ve always been an advocate that the bar drives the food business,” said&nbsp;<a href="https://www.linkedin.com/in/bill-bartlett-393103a4?utm_source=1851franchise.com&utm_medium=article&utm_campaign=shuckin-shacks-successful-bar-sales-keep-alcohol-profits-high-2718531" target="_blank" rel="nofollow">Bill Bartlett</a>, the company’s chief operating officer. “It’s the focal point of our restaurants. If we focus on elevating the bar experience, it will invigorate every part of a&nbsp;<a href="https://1851franchise.com/shuckinshack">Shuckin’ Shack</a> visit.”“Creating a community through a bar atmosphere is really critical to what we’re doing,” said&nbsp;<a href="https://www.linkedin.com/in/jweathington/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=shuckin-shacks-successful-bar-sales-keep-alcohol-profits-high-2718531" target="_blank" rel="nofollow">Jonathan Weathington</a>, Shuckin' Shack’s CEO. “There is a reason the bar is near the front door in almost every location. We do that intentionally because we want people to have that community feeling where you walk in, see people and sit down.”With&nbsp;<a href="https://1851franchise.com/shuckinshack/shuckin-shack-closes-2021-as-its-most-successful-year-to-date-looks-to-smash-franchise-and-consumer-sales-records-for-an-even-bigger-2022-2717900#featured">2021 being the company’s most profitable year-to-date</a>, and a restriction-free summer ahead, they are ramping up for some high-margin sales from both alcohol and the food menu. Bartlett pointed out that, historically, when alcohol profits increase, food sales also improve. “The atmosphere we have to offer is an impressive one,” Bartlett said. “We’ve created a strong menu, and we are consistent. When you serve this quality of signature food and drinks for a pretty low price compared to traditional bars, it drives more sales and more customers.”“Current data shows that alcohol sales are 30% of Shuckin’ Shack’s revenues,” Weathington said. He mentioned that those percentages are among the highest in the industry. Outback Steakhouse, in comparison, makes 8% of its total revenues from alcohol sales.One franchisee in particular who has seen how lucrative the bar at Shuckin’ Shack can be is&nbsp;<a href="https://www.linkedin.com/in/eric-weller-4683549a/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=shuckin-shacks-successful-bar-sales-keep-alcohol-profits-high-2718531" target="_blank" rel="nofollow">Eric Weller</a>, owner of the brand’s location in Frederick, Maryland. His location has the highest alcohol sales of the entire brand, and the sales have helped him expand to a location that is double the size, featuring two bars and an outdoor patio.“I think the bar scene really helped us after COVID,” said Weller. “People missed bars. They spent two years without them. And post-COVID has helped us bring in new bar customers because people who had only been getting Shuckin’ Shack takeout are now able to come sit and have that experience here.”Weathington anticipates that each location will see positive feedback with the late-night bar scene this summer. They stay open longer than typical restaurants, allowing people to continue ordering drinks and chatting with their friends and family.&nbsp;“Most restaurants are dead by 8 or 9 p.m. if they don’t have a bar,” said Weathington. “But during peak season, our average store is going to stay open until 10 or 11 p.m., and some are open until 2 a.m. We can pull in revenue for a few more hours per night.”The cost to open a Shuckin’ Shack franchise ranges from $352,700 to $1,128,252. For more information visit:&nbsp;<a href="https://www.theshuckinshack.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=shuckin-shacks-successful-bar-sales-keep-alcohol-profits-high-2718531" target="_blank" rel="nofollow">https://www.theshuckinshack.com/.</a>&nbsp;About Shuckin’ ShackShuckin' Shack Oyster Bar grew out of a vision for a local establishment that would appeal to families of all ages. A place where friends and family can enjoy fresh, delicious meals and creative cocktails in an environment that exudes relaxation. Shuckin' Shack offers its guests a "lifestyle experience" in addition to exceptional seafood. The brand started as a 900-square-foot shack in Carolina Beach, North Carolina, in 2007 and began franchising in 2014. Today, Shuckin' Shack has grown to 16 locations across five states, and soon to be eight, with several more locations slated to open by the end of 2022. To learn more about Shuckin’ Shack, visit&nbsp;<a href="http://www.theshuckinshack.com./?utm_source=1851franchise.com&utm_medium=article&utm_campaign=shuckin-shacks-successful-bar-sales-keep-alcohol-profits-high-2718531" target="_blank" rel="nofollow">http://www.theshuckinshack.com.</a>

Shuckin’ Shack’s Successful Bar Sales Keep Alcohol Profits High

1851 Franchise

Executives for the casual oyster bar explained how they can always count on alcohol sales to bring in a significant portion of the brand’s profits.

This brand page has been paid for by SHUCKIN' SHACK. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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WILMINGTON, N.C.&nbsp;—&nbsp;America is turning 250, and&nbsp;<a href="http://www.theshuckinshack.com">Shuckin’ Shack</a>, the 18-unit oyster bar franchise, is celebrating the only way it knows how: with cold drinks, hot food, fresh oysters and absolutely zero interest in doing anything halfway. Packed to the brim with seafood, burgers, BBQ, beer buckets, American cocktails and enough “Red, White &amp; Blooze” energy to make a bald eagle shed a tear,&nbsp;<a href="https://1851franchise.com/shuckinshack/info">Shuckin’ Shack’s</a> Summer 2026 Campaign, kicking off June 1, is making beach-loving, oyster-shucking American dreams come true.“America only has one 250th birthday, and in our minds, there’s only one way to celebrate,” said&nbsp;<a href="https://www.linkedin.com/in/darren-keeler-944728187">Darren Keeler</a>, Vice President of Marketing and Creative. “We took everything people love about summer: cookouts, road trips, fireworks, beach days and cold beer, and Shuckified it. The result is a full unapologetic Americana Summer at The Shack, which George Washington would want to take a bite out of!”Hinging on Shuckin’ Shack’s authentic, not-too-serious atmosphere, the campaign combines classic American menu items, over-the-top Americana visuals and a level of playfulness that will encourage “A Good Shuckin’ Time” all season long. Think laser-eyed bald eagles, fireworks, vintage Americana, Route 66 vibes, mullets carved into Mount Rushmore, beer buckets on ice, hot dogs, muscle cars and patriotic beach energy, all colliding in true Shuckin’ Shack fashion.At the center of the campaign is a limited-time menu that looks like it was created somewhere between a Fourth of July cookout and a beach vacation fever dream.Now available, starting June 1, and running through Labor Day at participating locations (pricing and participation will vary by location), guests can get their hands on:<ul><li>Cyclone Chargrilled Oysters, which are loaded with chili, hot dog medallions, Monterey Jack cheese, mustard and onion.</li><li>Double Play Dogs: Beer-battered corn dogs served with Mile 0 mustard, slaw and fries.</li><li>Red, White &amp; ‘Cue pulled pork, piled high and served with a healthy portion of house-made barbecue.</li><li>Route 66 Smash Burger, which is a classic roadside-inspired burger with optional “Cyclone Style” toppings.</li><li>Boardwalk Fries: Old Bay fries topped with cheese sauce and crab meat.</li></ul>Of course, no summer celebration is complete without a little liquid courage. Guests can wash it all down with the Firecracker Smirnoff Crush, the Red, White &amp; Blooze Colada, or the Uncle Slammer, an oyster shooter that proudly ignores all reasonable decision-making.Spanning the entire season, the campaign will tie into vacation vibes, baseball games, summer concerts and, obviously, America’s massive 250th birthday celebrations, perfectly.“America, Shuck, Yeah! Whether you’re visiting us in a suburb or a downtown bar district, Shuckin’ Shack is the place to celebrate this summer,” Keeler said.To find a shack near you, visit:&nbsp;<a href="http://www.theshuckinshack.com">http://www.theshuckinshack.com</a>.ABOUT SHUCKIN’ SHACK:Offering a “lifestyle experience,” Shuckin’ Shack Oyster Bar creates an environment that encourages guests to grab a seat, relax and take their taste buds on a trip to the coast; after all, life is too short for bland drinks and boring bars! The original Carolina Beach, NC Shack, which was just 900-square-feet, was launched in 2007 with a plan to become the go-to local hangout for people of all ages. A place where friends and family can enjoy fresh, delicious meals, cold beer, and craft cocktails in an environment that exudes fun and relaxation, Shuckin’ Shack offers exceptional seafood and creative drinks that will make guests question why they ever settled for ordinary bar offerings.&nbsp; Thanks to its bold flavors and impeccable vibes, Shuckin’ Shack has continued to grow. In 2014, the brand began franchising and has since expanded to 18 units across six states. To learn more about Shuckin’ Shack, visit&nbsp;<a href="http://www.theshuckinshack.com">http://www.theshuckinshack.com</a>.

Photo of Shuckin' Shack Oyster Bar 2026 Summer Campaign menu items

Starting June 1, oysters, beer buckets, smash burgers, fireworks and enough patriotic chaos to make Uncle Sam blush headline the oyster bar franchise’s biggest summer celebration yet.

America Turns 250. Shuckin’ Shack is Throwing the Party.

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Photo of Shuckin' Shack team member handing drinks to guests

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CHARLOTTE, N.C.&nbsp;—&nbsp;<a href="https://www.theshuckinshack.com/">Shuckin’ Shack</a>, the fast-casual oyster bar franchise with 18 locations, is bringing its laid-back, seafood-focused vibe to Charlotte. The new restaurant at 5349 Ballantyne Commons Parkway in the Promenade on Providence shopping center opens to the public on April 8, with a week of community-focused events leading up to the Grand Opening Party on April 11.&nbsp;Local couple Dawn and&nbsp;<a href="https://www.linkedin.com/in/kevin-powers-918499144/">Kevin Powers</a>&nbsp;are no strangers to the restaurant business. With decades of combined experience in hospitality, the Powers were inspired by their son’s time working at the&nbsp;<a href="https://1851franchise.com/shuckinshack/info">Shuckin' Shack</a> location in Carolina Beach, and wanted to bring the same friendly, neighborhood atmosphere to their community.“We’re ready to bring big flavors, good vibes, and lots of laughs to Charlotte,” said Dawn. “A Good Shuckin’ Time starts here!”Shuckin’ Shack offers fresh oysters, crab legs, wild-caught shrimp, burgers, hand-tossed wings, signature cocktails, and ice-cold beer, all in a welcoming, family-friendly environment. Beyond the food, the Powers are committed to giving back to the Charlotte community through partnerships and charitable efforts.Opening Week Specials &amp; Community Events<ul><li>April 6: Invite-only First Responders &amp; City Officials Night</li><li>April 8: Public opening dinner with 15% off for Promenade on Providence neighbors and service industry friends</li><li>April 9: “Not All Heroes Wear Capes,” honoring veterans, active-duty military, doctors, and nurses</li><li>April 10: Teacher Appreciation &amp; school staff night, with 15% off meals</li><li>April 11: Grand Opening Party with live entertainment, signed sports jersey giveaways, and a chance to win free seafood for a year</li></ul>“We’re pumped for the week of festivities ahead of us in Charlotte,” said&nbsp;<a href="https://www.linkedin.com/in/jweathington">Jonathan Weathington</a>, CEO. “The Powers are bringing a great seafood experience and showing real commitment to their community, exactly what we love to see at our local Shacks.”Find the full Shuckin’ Shack menu&nbsp;<a href="https://www.theshuckinshack.com/menu/">here</a>.For more information about Shuckin’ Shack, visit&nbsp;<a href="https://www.theshuckinshack.com/">https://www.theshuckinshack.com/</a>.&nbsp;Follow Shuckin’ Shack Oyster Bar - Charlotte, NC, on social media: Facebook -&nbsp;<a href="https://www.facebook.com/shuckinshackcharlottenc">@shuckinshackcharlottenc</a> Instagram -&nbsp;<a href="https://www.instagram.com/shuckinshackcharlottenc">@shuckinshackcharlottenc</a>ABOUT SHUCKIN’ SHACK:Offering a “lifestyle experience,” Shuckin’ Shack Oyster Bar creates an environment that encourages guests to grab a seat, relax and take their taste buds on a trip to the coast; after all, life is too short for bland drinks and boring bars! The original Carolina Beach, NC Shack, which was just 900 square feet, was launched in 2007 with a plan to become the go-to local hangout for people of all ages. A place where friends and family can enjoy fresh, delicious meals, cold beer, and craft cocktails in an environment that exudes fun and relaxation, Shuckin’ Shack offers exceptional seafood and creative drinks that will make guests question why they ever settled for ordinary bar offerings.&nbsp;Thanks to its bold flavors and impeccable vibes, Shuckin’ Shack has continued to grow. In 2014, the brand began franchising and has since expanded to 18 units across six states. To learn more about Shuckin’ Shack, visit&nbsp;<a href="http://www.theshuckinshack.com">http://www.theshuckinshack.com</a>.

Design with Shuckin' Shack Oyster Bar logo and menu items

Kevin and Dawn Powers will open the growing oyster bar franchise at 5349 Ballantyne Commons Parkway, with a week of festivities leading up to the April 11 Grand Opening event.

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Shuckin’ Shack’s Successful Bar Sales Keep Alcohol Profits High

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