Shuckin' Shack

Since starting in the oceanside town of Carolina Beach, North Carolina, <a href="https://www.theshuckinshack.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-now-is-the-time-to-invest-in-shuckin-shacks-unique-concept-and-franchisee-friendly-economics-2711944" target="_blank" rel="nofollow">Shuckin’ Shack Oyster Bar</a> has grown into an emerging brand in the segment. The concept started off as a family-friendly establishment in 2007 where seafood enthusiasts could enjoy their seafood and oysters in a laid-back environment. Now, with 16 open locations and five expected to open in 2020, there has never been a better time to join <a href="https://1851franchise.com/shuckinshack/info">Shuckin' Shack</a> as a franchise owner.Currently, Shuckin’ Shack Oyster Bar has major plans to expand its footprint throughout the southeastern U.S., including further expansion in North Carolina, South Carolina, Georgia, Maryland and <a href="https://1851franchise.com/shuckinshack/shuckin-shack-kicks-off-florida-expansion-plans-and-has-a-head-start-thanks-to-a-franchise-signing-in-ocala-2711305#stories">Florida</a>.&nbsp;“As we continue to grow, we are focusing heavily on franchise development efforts to find qualified candidates interested in expanding the Shuckin’ Shack brand,” said Bill Bartlett, COO. “The brand is known for connecting with its guests and being a hub for families and friends to gather within the community, and we are excited to bring that to new markets. Beyond that, <a href="https://1851franchise.com/shuckinshack/coastal-cool-vibes-and-second-to-none-seafood-how-oyster-franchise-shuckin-shack-takes-consumers-on-a-vacation-2709716">Shuckin’ Shack’s laid-back personality and coastal vibes</a> are not limited to the brand’s customers—we pride ourselves on providing franchisees with a competitive franchise opportunity that won’t cause mountains of stress.”Shuckin’ Shack’s franchisee-friendly economics includes an investment of about $540,000 and the average unit volume (AUV) of $1.2 million. In order to position franchisees for success, the brand collects a 3% royalty fee the first year, a 4% royalty fee the second year and a 5% royalty fee the third year and every year beyond that. Currently, the brand has an average asset turnover ratio exceeding 2:1.&nbsp;“Throughout the years, we’ve developed simplified procedures that help keep the rising cost of labor lower for franchisees than the industry average,” said Bartlett. “Since we are not interested in telling franchisees exactly what to do, it allows <a href="https://1851franchise.com/shuckinshack/how-shuckin-shack-maintains-brand-consistency-while-cracking-the-code-to-a-variable-buildout-for-franchisee-success-2710544">each and every operation to adopt a specific, localized atmosphere</a> that results in exceptional success.”One of these success stories is <a href="https://1851franchise.com/shuckinshack/why-this-steakhouse-franchisee-chose-to-invest-in-shuckin-shack-to-build-top-grossing-location-2709715#brand-latest-stories">Jason Thorpe</a>, owner of<a href="http://www.theshuckinshack.com/location/loc/summerville?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-now-is-the-time-to-invest-in-shuckin-shacks-unique-concept-and-franchisee-friendly-economics-2711944" target="_blank" rel="nofollow"> Summerville, South Carolina’s Shuckin’ Shack Oyster Bar</a>. Although Thorpe believed in the brand’s business model, he was a little nervous about diving into franchising at first. The risk proved to have paid off—Summerville for the first two years saw an average sales increase of 15 to 20%. In 2019 alone, Thorpe exceeded his growth trajectory, recording a 50% increase in sales.“Oysters and fresh seafood are only rising in popularity,” said Bartlett. “The brand boasts a menu packed with unpretentious offerings like our bestselling lobster roll, cold crab dip, shark bite shrimp, a fresh oyster sampler and bursting buckets of steaming shrimp, corn and clams for the truly hungry. Over the past year, we’ve focused on <a href="https://1851franchise.com/shuckinshack/from-sea-to-shore-shuckin-shack-debuts-new-burgers-and-sandwiches-tests-brunch-options-2710998#brand-latest-stories">continuing to update our menu and offerings</a> to improve our guest experience and keep them coming back. In fact, some of our fans love the brand so much they decide to become franchisees.”<a href="https://1851franchise.com/shuckinshack/shuckin-shack-bartender-turned-franchisee-sarah-lookingbill-makes-waves-with-her-new-north-carolina-restaurant-2710710#brand-latest-stories">Sarah Lookingbill, a current Shuckin’ Shack franchisee in Leland, North Carolina</a>, was one of those fans. “As a Shuckin’ Shack lover, I was a natural fit to become a franchisee,” she said. “Because I worked as the front-of-house trainer for numerous Shuckin’ Shack locations, I felt confident in the brand itself and knew my general manager experience would help me as a franchisee.”To provide an industry-leading franchise opportunity for owners like Thorpe and Lookingbill, <a href="https://1851franchise.com/shuckinshack/how-brands-like-shuckin-shack-stay-afloat-in-a-saturated-market-2711456#stories">Shuckin’ Shack makes sure to keep up with the latest trends in its segment</a>. For example, the brand has been making strides when it comes to authenticity and sustainability, as the consumer demand for reliable and eco-friendly food options increases. In 2015, Shuckin’ Shack became a certified Ocean Friendly Establishment thanks to partnerships with the <a href="https://www.surfrider.org/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-now-is-the-time-to-invest-in-shuckin-shacks-unique-concept-and-franchisee-friendly-economics-2711944" target="_blank" rel="nofollow">Surfrider Foundation</a> and the <a href="https://www.plasticoceanproject.org/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-now-is-the-time-to-invest-in-shuckin-shacks-unique-concept-and-franchisee-friendly-economics-2711944" target="_blank" rel="nofollow">Plastic Ocean Project</a> and has been heavily involved in recycling and the <a href="https://oceanconservancy.org/trash-free-seas/outreach-education/skip-the-straw/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-now-is-the-time-to-invest-in-shuckin-shacks-unique-concept-and-franchisee-friendly-economics-2711944" target="_blank" rel="nofollow">Skip the Straw movement</a>.“Everything we do is with an eye on sustainability,” said Bartlett. “Our founders are very intent on that. We live by the bounty of the sea and we want to do all we can to help in the efforts for sustainability.”With this relevant offering, authentic concept, strategic growth and strong franchising opportunity, there has truly never been a better time to invest in Shuckin’ Shack Oyster Bar.&nbsp;Shuckin’ Shack is seeking qualified franchisees who prioritize good hospitality and want to be a part of its authentic mission. Start-up costs for a Shuckin’ Shack franchise range from $234,200 to $541,350 and include a $37,500 single-unit franchise fee. For more information on available franchise opportunities, visit <a href="https://www.shuckinshackfranchise.com./?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-now-is-the-time-to-invest-in-shuckin-shacks-unique-concept-and-franchisee-friendly-economics-2711944" target="_blank" rel="nofollow">https://www.shuckinshackfranchise.com.</a>

Why Now Is the Time To Invest in Shuckin’ Shack’s Unique Concept and Franchisee-Friendly Economics

1851 Franchise

Shuckin’ Shack is well positioned in the seafood segment thanks to a targeted growth model, relevant offerings and environmentally sustainable operations.

This brand page has been paid for by SHUCKIN' SHACK. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

why-now-is-the-time-to-invest-in-shuckin-shacks-unique-concept-and-franchisee-friendly-economics

FRANCHISE INFORMATION

Own A Shuckin' Shack

Franchisee Highlight

Giving Back

Executive Q&A

How the Shuckin’ Shack Training Program Prepares Franchise Partners To Open With Confidence

Learn

Visit Website

SHUCKIN' SHACK

Facebook

Instagram

LinkedIn

YouTube

SOCIAL MEDIA

Shuck Yeah, Charlotte! Local Family Opens First Shack April 8

Shuckin’ Shack’s 4th Annual Fresh & Raw Tour Raises Over $72,000 for Blood Cancer United

Shuckin’ Shack Brings the Good Times Back This Spring with Fish Fry Fridays

SHUCKIN' SHACK MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT SHUCKIN' SHACK

CONTACT SHUCKIN' SHACK

facebook

instagram

twitter

linkedin

youtube

First Name

Last Name

Email

Phone

Zip Code

Market of Interest

Net Worth

Available Capital

Comments

Own a Shuckin' Shack

CHARLOTTE, N.C.&nbsp;—&nbsp;<a href="https://www.theshuckinshack.com/">Shuckin’ Shack</a>, the fast-casual oyster bar franchise with 18 locations, is bringing its laid-back, seafood-focused vibe to Charlotte. The new restaurant at 5349 Ballantyne Commons Parkway in the Promenade on Providence shopping center opens to the public on April 8, with a week of community-focused events leading up to the Grand Opening Party on April 11.&nbsp;Local couple Dawn and&nbsp;<a href="https://www.linkedin.com/in/kevin-powers-918499144/">Kevin Powers</a>&nbsp;are no strangers to the restaurant business. With decades of combined experience in hospitality, the Powers were inspired by their son’s time working at the&nbsp;<a href="https://1851franchise.com/shuckinshack/info">Shuckin' Shack</a> location in Carolina Beach, and wanted to bring the same friendly, neighborhood atmosphere to their community.“We’re ready to bring big flavors, good vibes, and lots of laughs to Charlotte,” said Dawn. “A Good Shuckin’ Time starts here!”Shuckin’ Shack offers fresh oysters, crab legs, wild-caught shrimp, burgers, hand-tossed wings, signature cocktails, and ice-cold beer, all in a welcoming, family-friendly environment. Beyond the food, the Powers are committed to giving back to the Charlotte community through partnerships and charitable efforts.Opening Week Specials &amp; Community Events<ul><li>April 6: Invite-only First Responders &amp; City Officials Night</li><li>April 8: Public opening dinner with 15% off for Promenade on Providence neighbors and service industry friends</li><li>April 9: “Not All Heroes Wear Capes,” honoring veterans, active-duty military, doctors, and nurses</li><li>April 10: Teacher Appreciation &amp; school staff night, with 15% off meals</li><li>April 11: Grand Opening Party with live entertainment, signed sports jersey giveaways, and a chance to win free seafood for a year</li></ul>“We’re pumped for the week of festivities ahead of us in Charlotte,” said&nbsp;<a href="https://www.linkedin.com/in/jweathington">Jonathan Weathington</a>, CEO. “The Powers are bringing a great seafood experience and showing real commitment to their community, exactly what we love to see at our local Shacks.”Find the full Shuckin’ Shack menu&nbsp;<a href="https://www.theshuckinshack.com/menu/">here</a>.For more information about Shuckin’ Shack, visit&nbsp;<a href="https://www.theshuckinshack.com/">https://www.theshuckinshack.com/</a>.&nbsp;Follow Shuckin’ Shack Oyster Bar - Charlotte, NC, on social media: Facebook -&nbsp;<a href="https://www.facebook.com/shuckinshackcharlottenc">@shuckinshackcharlottenc</a> Instagram -&nbsp;<a href="https://www.instagram.com/shuckinshackcharlottenc">@shuckinshackcharlottenc</a>ABOUT SHUCKIN’ SHACK:Offering a “lifestyle experience,” Shuckin’ Shack Oyster Bar creates an environment that encourages guests to grab a seat, relax and take their taste buds on a trip to the coast; after all, life is too short for bland drinks and boring bars! The original Carolina Beach, NC Shack, which was just 900 square feet, was launched in 2007 with a plan to become the go-to local hangout for people of all ages. A place where friends and family can enjoy fresh, delicious meals, cold beer, and craft cocktails in an environment that exudes fun and relaxation, Shuckin’ Shack offers exceptional seafood and creative drinks that will make guests question why they ever settled for ordinary bar offerings.&nbsp;Thanks to its bold flavors and impeccable vibes, Shuckin’ Shack has continued to grow. In 2014, the brand began franchising and has since expanded to 18 units across six states. To learn more about Shuckin’ Shack, visit&nbsp;<a href="http://www.theshuckinshack.com">http://www.theshuckinshack.com</a>.

Design with Shuckin' Shack Oyster Bar logo and menu items

Kevin and Dawn Powers will open the growing oyster bar franchise at 5349 Ballantyne Commons Parkway, with a week of festivities leading up to the April 11 Grand Opening event.

charlotte-nc-opening

Shuckin' Shack Launches Fourth Annual Fresh & Raw Tour

fresh-raw-tour-2025

Photo of Shuckin' Shack's Director of Operations Samantha Stroupe

Let’s Shuckin’ Go! Shuckin’ Shack Welcomes Hospitality Veteran Samantha Stroupe as New Director of Operations

shuckin-shack-samantha-stroupe-director-operations

Shuckin’ Shack’s 3rd Annual Fresh & Raw Tour Raises $75,000 for the Leukemia & Lymphoma Society

shuckin-shacks-3rd-annual-fresh-raw-tour-raises-75000-for-the-leukemia-lymphoma-society

WILMINGTON, N.C.&nbsp;—&nbsp;America is turning 250, and&nbsp;<a href="http://www.theshuckinshack.com">Shuckin’ Shack</a>, the 18-unit oyster bar franchise, is celebrating the only way it knows how: with cold drinks, hot food, fresh oysters and absolutely zero interest in doing anything halfway. Packed to the brim with seafood, burgers, BBQ, beer buckets, American cocktails and enough “Red, White &amp; Blooze” energy to make a bald eagle shed a tear,&nbsp;<a href="https://1851franchise.com/shuckinshack/info">Shuckin’ Shack’s</a> Summer 2026 Campaign, kicking off June 1, is making beach-loving, oyster-shucking American dreams come true.“America only has one 250th birthday, and in our minds, there’s only one way to celebrate,” said&nbsp;<a href="https://www.linkedin.com/in/darren-keeler-944728187">Darren Keeler</a>, Vice President of Marketing and Creative. “We took everything people love about summer: cookouts, road trips, fireworks, beach days and cold beer, and Shuckified it. The result is a full unapologetic Americana Summer at The Shack, which George Washington would want to take a bite out of!”Hinging on Shuckin’ Shack’s authentic, not-too-serious atmosphere, the campaign combines classic American menu items, over-the-top Americana visuals and a level of playfulness that will encourage “A Good Shuckin’ Time” all season long. Think laser-eyed bald eagles, fireworks, vintage Americana, Route 66 vibes, mullets carved into Mount Rushmore, beer buckets on ice, hot dogs, muscle cars and patriotic beach energy, all colliding in true Shuckin’ Shack fashion.At the center of the campaign is a limited-time menu that looks like it was created somewhere between a Fourth of July cookout and a beach vacation fever dream.Now available, starting June 1, and running through Labor Day at participating locations (pricing and participation will vary by location), guests can get their hands on:<ul><li>Cyclone Chargrilled Oysters, which are loaded with chili, hot dog medallions, Monterey Jack cheese, mustard and onion.</li><li>Double Play Dogs: Beer-battered corn dogs served with Mile 0 mustard, slaw and fries.</li><li>Red, White &amp; ‘Cue pulled pork, piled high and served with a healthy portion of house-made barbecue.</li><li>Route 66 Smash Burger, which is a classic roadside-inspired burger with optional “Cyclone Style” toppings.</li><li>Boardwalk Fries: Old Bay fries topped with cheese sauce and crab meat.</li></ul>Of course, no summer celebration is complete without a little liquid courage. Guests can wash it all down with the Firecracker Smirnoff Crush, the Red, White &amp; Blooze Colada, or the Uncle Slammer, an oyster shooter that proudly ignores all reasonable decision-making.Spanning the entire season, the campaign will tie into vacation vibes, baseball games, summer concerts and, obviously, America’s massive 250th birthday celebrations, perfectly.“America, Shuck, Yeah! Whether you’re visiting us in a suburb or a downtown bar district, Shuckin’ Shack is the place to celebrate this summer,” Keeler said.To find a shack near you, visit:&nbsp;<a href="http://www.theshuckinshack.com">http://www.theshuckinshack.com</a>.ABOUT SHUCKIN’ SHACK:Offering a “lifestyle experience,” Shuckin’ Shack Oyster Bar creates an environment that encourages guests to grab a seat, relax and take their taste buds on a trip to the coast; after all, life is too short for bland drinks and boring bars! The original Carolina Beach, NC Shack, which was just 900-square-feet, was launched in 2007 with a plan to become the go-to local hangout for people of all ages. A place where friends and family can enjoy fresh, delicious meals, cold beer, and craft cocktails in an environment that exudes fun and relaxation, Shuckin’ Shack offers exceptional seafood and creative drinks that will make guests question why they ever settled for ordinary bar offerings.&nbsp; Thanks to its bold flavors and impeccable vibes, Shuckin’ Shack has continued to grow. In 2014, the brand began franchising and has since expanded to 18 units across six states. To learn more about Shuckin’ Shack, visit&nbsp;<a href="http://www.theshuckinshack.com">http://www.theshuckinshack.com</a>.

Photo of Shuckin' Shack Oyster Bar 2026 Summer Campaign menu items

Starting June 1, oysters, beer buckets, smash burgers, fireworks and enough patriotic chaos to make Uncle Sam blush headline the oyster bar franchise’s biggest summer celebration yet.

America Turns 250. Shuckin’ Shack is Throwing the Party.

summer-campaign-americas-250th-birthday

Why Now Is the Time To Invest in Shuckin’ Shack’s Unique Concept and Franchisee-Friendly Economics

MORE STORIES LIKE THIS