As franchise brands scale, franchisee feedback becomes crucial to keeping a system of owners happy and profitable. One proven way to establish a reliable means of consistent two-way communication with your franchisees, SMB Franchise Advisors President and CEO Steve Beagelman? wrote in an article for Forbes, is to establish a Franchise Advisory Council.
"Franchisees are more content with a brand when they have a council advocating on their behalf," Beagelman writes. "And as far as the brand is concerned, that feedback can be extremely valuable. It is beneficial to hear what’s working, what isn’t and what changes may be worth exploring to remain competitive."
Done right and managed properly, an FAC can become a valuable channel for feedback and business insights – and could spark the next “Big Idea” for your brand.
Read the full article here.