The rapidly growing Smoothie King franchise is showing no signs of slowing down, and is currently looking to develop in New Jersey to add to its 700 global locations. After a record-breaking January, in which the brand saw a 5.64 percent comp sales increase, Smoothie King is expediting its expansion efforts to bring more healthful options to the Newark and Jersey City markets. The New Jersey market is already home to some exceptional Smoothie King franchisees spreading the brand's message of health, nutrition and great-tasting smoothies!
Smoothie King is looking to sign 105 new franchisee deals throughout 2015, ultimately equaling 160 locations. New Jersey presents a great opportunity for growth, as it has the potential for up to 80 new locations, as well as room for future growth in other areas of the state. The state’s location makes it the ideal intersection of commerce, transportation and tourism and one of the most visited states in the country.
“Smoothie King currently only has one location open in New Jersey, providing a phenomenal platform for in-state expansion, as well as along the Eastern Seaboard,” said Dan Hannah, Vice President of International and Domestic Business Development at Smoothie King. “We’re actively seeking experienced business professionals in the area to become a vital part of our national expansion and provide new communities with a second-to-none product.”
The company expects to hit the 1,000-unit milestone by using a time-tested formula for finding franchisees that are passionate about the brand and about living a healthy and active lifestyle. Wan Kim, CEO of Smoothie King, knows his dual role as franchisor and franchisee has helped to instill confidence among other franchisees in the system, as they know he is in the trenches with them.
“When people believe in the brand, there’s always going to be a fire that drives growth,” Kim said. “Even during tough times, that passion never dies and continues to fuel the business. With Smoothie King, franchisees can build their business and at the same time be proud of the work they are doing, which is a win-win for all.”
By investing in a food scientist to ensure the company’s research and development process continues to stay nimble and adaptable, Smoothie King knows it has the products and strategies in place to continue its industry dominance. Smoothie King is known for providing superior products, providing guests around the world with nutritional solutions that live up to the brand’s founding vision to create “Smoothies With a Purpose.”
Now in its 42nd year of operation, Smoothie King is more primed than ever to thrive thanks to an elevated growth strategy and increased focus on finding the right franchisee partners to help implement it. Smoothie King plans to open two locations every week in 2015 and to grow the $567,578 average gross sales (of the top 25 percent of traditional franchised units in 2013) within the $2 billion industry.
“We are primed to close out more markets across the U.S. this year, and that starts with the growth opportunities in New Jersey,” said Tom O’Keefe, Smoothie King’s President and COO. “We know that Smoothie King is riding strong momentum right now, and if we find the right franchisees who truly believe in bringing a nutritional solution to their community, they will be our best franchise owners.”