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<a href="http://www.smoothiekingfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-science-of-smoothies-1582" target="_blank" rel="nofollow" target="_blank">Smoothie King</a>&nbsp;has built a large and loyal following with its
health-conscious, custom-blended smoothies. However, as the brand&#8217;s product
development manager and resident food scientist Davis Jaeger knows, it&#8217;s the
taste that turns skeptics into believers.<o:p></o:p>&nbsp; Jaeger got his start in the food and beverage industry early, working as a busboy when he was just 14. &#8220;I started working at a restaurant in Tampa, [Fla.],&#8221; he said. &#8220;One day, one of the chefs quit, and the other one told me to come into the kitchen. I started cutting onions and never looked back. I worked my way up from the bottom of the restaurant world for 11 years.&#8221; While he enjoyed the lifestyle at first, Jaeger eventually grew tired of the long and irregular hours that come with a career in the restaurant business. &#8220;I decided to go back to school and join the culinary science program at Clemson University,&#8221; Jaeger said. He studied the science behind food, gaining a chemistry minor in the process. After graduating and working in the corporate food world for a bit, Jaeger found his home at Smoothie King. &#8220;When I started at Smoothie King, the team was excited about my chef background,&#8221; he said. &#8220;But having the food science background, I am able to take it to another level and I&#8217;ve got everyone just as excited about the science of it all.&#8221; While he opted for the white chef coat over the white lab coat, there&#8217;s no doubt Jaeger has transformed Smoothie King&#8217;s product development process into a scientific system. &#8220;I felt the need for a formalized product innovation and development process,&#8221; he said. &#8220;This process starts with ideas for smoothies that meet a specific purpose, like losing weight or gaining strength, then we create a great tasting product with a specific blend of nutrients.&#8221; &#8220;Once we have that purpose, I come in and work on it,&#8221; Jaeger continued. &#8220;We strive for a gold standard in taste with every smoothie created. Once we have something we&#8217;re happy with internally, we go through a series of consumer feedback exercises to ensure the smoothie we&#8217;re releasing will be a hit. And we&#8217;ve seen that process reap rewards with the more than 15 new smoothies we&#8217;ve introduced 2014, all of which have made it into the top 10 of our product mix.&#8221; Once Jaeger and the team have enough data, they&#8217;ll decide if the product will make it on to the Smoothie King menu. &#8220;It&#8217;s pretty challenging &#8211; we want to make everything healthy, but not at the expense of taste,&#8221; Jaeger said. &#8220;People try Smoothie King because of their purpose, but ultimately, they&#8217;ll come back because of taste. It&#8217;s our goal to dispel the thought that bad taste and health go hand in hand. The key is finding a balance.&#8221; It may be difficult, but Jaeger&#8217;s hard work has certainly paid off &#8211; just ask any of Smoothie King&#8217;s loyal guests. &#8220;My sole purpose here at the company is to drive innovation and productivity,&#8221; Jaeger said. &#8220;Beyond coming up with new flavors, I&#8217;m working on cost-saving initiatives and streamlining processes for franchisees.&#8221; Put simply, every <a href="http://smoothieking.1851franchise.com/brand/Smoothieking?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-science-of-smoothies-1582" target="_blank" rel="nofollow">Smoothie King franchisee</a> benefits from the experience, expertise and industry knowledge Jaeger brings to the table as a food scientist. They&#8217;re also among the first to try his new flavor creations. There&#8217;s a technical term for that in the science community: win-win.

1851 Franchise

Davis Jaeger, Smoothie King's food scientist gives franchisees the flavors their guests crave.

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