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Social Geek Radio: How To Tell Your Franchise Story
Ali Rauch, Chicken Salad Chick director of marketing, joins this week’s Social Geek Radio podcast to discuss different platforms and methods of sharing franchise stories.
Next weekend at the 2017 International Franchise Association Convention, Chicken Salad Chick director of marketing will join a panel of industry experts to discuss the best ways to share franchise stories. To give a sneak peak of her presentation, Rauch spoke with Social Geek Radio hosts Deb Evans and Jack Monson for this week’s podcast.
Chicken Salad Chick, is a fast casual restaurant focusing on chicken salads, serving 15 varieties. The brand began franchising just four years ago and already has 65 locations open. Part of what drove the brand’s growth is the amazing story of a stay-at-home mom turned entrepreneur. That’s why Rauch and her team focus on the best ways to share that story.
“We try to incorporate her to tell her story,” Rauch said of including founder Stacy Brown, on Social Geek Radio. “She meets with every single prospective franchisee and tells them about her experience… She’s written out that story and it hangs on the wall in every restaurant.” The chicken salad brand also heavily utilizes social media outlets, like Facebook and Instagram.
To learn more about Social Geek Radio, click here.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
