Social Geek Radio: Why Brands Should Think of Small Screens First

There’s no doubt that the role social media plays in brands’ PR and marketing efforts is going to get bigger. That’s why Social Geek Radio hosts Deb Evans and Jack Monson were joined by longtime friend Martin Waxman on this week’s podcast.

Waxman is a blogger, speaker, and a fellow podcaster on InsiderPR, which takes a weekly look at PR and where it intersects with business and technology. He believes brands should start to think about mobile experiences, saying companies need to look at the “small screen first.” He goes on to say, “How can we come up with an amazing experience on the small screen and then build onto the experience to the larger screen?”

The podcast also offers a GeekItOut tip on LinkedIn Profinder, a new professional service being offered by LinkedIn, and discusses live video, traditional PR and how to use Facebook Groups.

For more information on Social Geek Radio, click here.