1851

The fitness franchise segment is crowded, with new boutique concepts consistently popping up and capturing market share. To compete, a brand has to have a unique consumer positioning and also provide a return on investment for its franchise owners.

One player that&rsquo;s gaining traction in the industry is <a href="http://spenga.com/franchise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=spenga-fitness-plans-to-open-300-locations-in-the-next-five-years-2705906" target="_blank" rel="nofollow" target="_blank">SPENGA, a studio that combines spin, strength and yoga</a> to improve strength, flexibility and endurance in just 60 minutes.

&ldquo;Fitness has historically been a very desirable market and boutique fitness is the fastest-growing segment in the industry,&rdquo; said Roger McGreal, co-founder of <a href="http://spenga.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=spenga-fitness-plans-to-open-300-locations-in-the-next-five-years-2705906" target="_blank" rel="nofollow" target="_blank">SPENGA</a>. &ldquo;With that being said, fitness has always been a competitive market as well. We believe that SPENGA&rsquo;s growth can be attributed to having a strong vision and brand identity. SPENGA fills a void in the market, by being the first studio of its kind, delivering cardiovascular, strength and flexibility training in one 60-minute workout.&rdquo;

SPENGA was founded in 2015 and began franchising shortly thereafter. Currently, SPENGA has 14 locations in eight states, with agreements with franchise owners to open 47 locations. With a recurring revenue membership model, as well as a simple operational structure, SPENGA is catching the attention of multi-unit owners.

One of those multi-unit owners is Sara Bender, who opened a SPENGA franchise in Oak Park, Illinois in 2016, with plans to open four more. For more than a decade, Bender worked at Johnson &amp; Johnson as a senior manager in marketing for diabetes care, working with major retailers across the United States. Her passion for fitness led her to pursue teaching fitness on the side, which then led her to look for a franchise opportunity.

&ldquo;We looked into Orangetheory but I personally did not like the workout and wondered how I could sell something I didn&rsquo;t personally enjoy,&rdquo; Bender said. &ldquo;When I found SPENGA, I did one session and was hooked. It combines my three favorite exercise routines!&rdquo;

In addition to the workout itself, Bender points to the brand&rsquo;s position in the marketplace as a reason she bought into the brand with a five-unit deal.

&ldquo;SPENGA is a one-stop shop for fitness and is perfect for people with busy schedules, which is everyone!&rdquo; Bender said. &ldquo;I love that it&#39;s an adaptable business in that we can offer sessions with just spin or strength or yoga. It gives us room to grow with the business and our customers can grow with us as their fitness levels change.&rdquo;

To reach its target of 300 SPENGA studios in the next five years, McGreal is seeking franchisees that are highly motivated, align with the brand&rsquo;s culture and vision, possess strong leadership and business acumen and understand the importance of delivering the &ldquo;SPENGA Experience.&rdquo;

In just a few years, McGreal and his team have learned that in order to operate a successful franchise organization, it must be ever-evolving.

He adds, &ldquo;We embrace this challenge on a daily basis and are constantly evaluating ways to enhance our operations, service offerings, and overall franchisee and member experience.&rdquo;

SPENGA Fitness Plans to Open 300 Locations in the Next Five Years 

1851 Franchise

Boutique fitness franchise combines spin, strength and yoga 

spenga-fitness-plans-to-open-300-locations-in-the-next-five-years

Filta Environmental Kitchen Solutions

Filta Franchisee Feature - Leo Tartaglia - 1851 Franchise

Doubling Down on Dedication: Why Leo Tartaglia Reaffirmed His Commitment to Filta After a Decade

filta-franchise-leo-tartaglia

Melting Pot

Melting Pot team holding $1.2 million check addressed to St. Jude Children's Research Hospital

Melting Pot’s Million-Dollar Mission: A 20-Year Partnership With St. Jude That’s Changing Lives

melting-pot-st-jude-partnership

Paris Baguette Canada

Paris Baguette CDO Nick Scaccio Talks Franchise Growth, Training and Innovation 

Paris Baguette CDO Nick Scaccio Talks Franchise Growth, Training and Innovation on the Late Night Restaurant Show Podcast

paris-baguette-coo-nick-scaccio-franchise-growth-innovation

Comfort Keepers

Comfort Keepers - Butch and Niki Irwin - Father's Day - 1851 Franchise

A Legacy of Love: A Father-Daughter Journey To Bring Comfort Home

comfort-keepers-monroe-butch-niki-irwin

Minuteman Press International

Minuteman Press Franchise Owner Corey Sanders at his center in Greenville, SC.

Minuteman Press Franchise Review: From Business Consulting to Printing

minuteman-press-franchise-review-from-business-consulting-to-printing

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Dave’s Hot Chicken Sold to Roark Capital in $1 Billion Deal to Fuel Global Expansion

daves-hot-chicken-sold-to-roark-capital-in-1-billion-deal-to-fuel-global-expansion

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises - 1851 Franchise

Homebuyers Keep Buying — And That’s Good News for Home Service Franchises

homebuyers-keep-buying-and-thats-good-news-for-home-service-franchises

AI Could Push Unemployment to 20% — Fueling a Surge in First-Time Franchise Buyers - 1851 Franchise

AI Could Push Unemployment to 20% — Fueling a Surge in First-Time Franchise Buyers

ai-unemployment-impact-white-collar-job-loss

How To Sell Just One Franchise: What You’ll Learn at FranCamp NJ 2025

how-to-sell-just-one-franchise-what-youll-learn-at-francamp-nj-2025

House Passes Tax Relief Package With Key Benefits for Small Businesses and Franchises

house-passes-small-business-tax-relief-bill-2025

How Car Sales Taught Buddy's Home Furnishings’ Mitchell Lee the Secrets of Franchise Development

how-car-sales-taught-buddys-home-furnishings-mitchell-lee-the-secrets-of-franchise-development

busy-bee-jumpers-consumer-positioning-image-kids-jumping-bounce-house

Delivering Fun With a Smile: How Busy Bee Jumpers Earns 5-Star Raves From Families Across New England

busy-bee-jumpers-party-rentals

busy-bee-jumpers-franchise-positioning-image

Bouncing Into Business: How Busy Bee Jumpers Is Building the First National Bounce House Franchise

franchise-opportunity-busy-bee-jumpers-franchise

Busy Bee Jumpers: Where Proven Success Meets People-First Franchising

busy-bee-jumpers-franchise-culture-success

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Sola Salons Franchisee Grows Salon Freedom Into a Multi-State Powerhouse 

sola-salons-franchisee-grows-salon-freedom-into-a-multi-state-powerhouse

Dan Yangas Brings Family Flooring Legacy Full Circle With Footprints Floors Franchise in Naperville 

Dan Yangas Brings Family Flooring Legacy Full Circle With Footprints Floors Franchise in Naperville, Illinois

dan-yangas-brings-family-flooring-legacy-full-circle-with-footprints-floors-franchise-in-naperville-illinois

What You Need To Know About Low-Cost Franchise Opportunities

what-you-need-to-know-about-low-cost-franchise-opportunities

SPENGA Fitness Plans to Open 300 Locations in the Next Five Years

MORE STORIES LIKE THIS