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Forbes: How Gordon Logan Reinvented the Barber Shop and Made Sport Clips One of America’s Best Franchises

The leading men’s and boy’s hair care provider was ranked the top medium investment in Forbes’ 2018 ranking of the best franchises to buy.

Forbes has ranked Sport Clips as the top medium investment in the 2018 edition of its coveted “Best Franchise to Buy” ranking. The nation’s leading men’s and boy’s hair care provider earned the ranking by demonstrating system sustainability, system demand, value for investment, franchisor support and franchisor stability.

In a recent article published by Forbes, the publication takes a deeper look at how founder Gordon Logan was able to reinvent the idea behind the classic barbershop to create one of the best franchises in the country. Logan says he came up with the concept by considering his own experiences in salons and combining it with data. After retaining a market research firm to gauge men’s views on hair care, Logan found that there was a real need in the marketplace for a brand like Sport Clips.

Logan said, “Men reminisced about growing up, going to the barber shop with their dads, about the camaraderie and the banter, talking about sports and hunting and fishing.” He continued, saying, “The more we looked into it the more we liked the men’s business.”

It’s clear that tapping into the men’s and boy’s hair care niche has been successful — last year, Sport Clips’ franchise system saw $625 million in system-wide revenue.

To read the original article, click here

*This brand is a paid partner of 1851 Franchise. For more information on paid partnerships please click here.