Buy a Franchise

Stop Chasing the Light at the End of the Tunnel
There isn’t one.

Buy a Franchise

There isn’t one.

In life, we seem conditioned to chase a perceived light at the end of the tunnel. We do it in our personal lives and in our business lives. But what’s the rush?
In business, people use this saying to describe the feeling of being overwhelmed. “I just don’t see the light at the end of the tunnel,” they say. But what if that isn’t necessary? What if you are making a mistake by chasing this idea? What if this causes you to skip over celebrated moments? What if this happens to create another all-too-common sentiment: that life passed you by?
What if these lights are meant to be found daily? What if the light has been blinding you the entire time? What if each item knocked off your checklist is a light, or that meal you ate perfectly within your health guidelines was a light?
What. If. You. Could. Evolve. Your. Mindset.
Would this create more happiness? Would you feel more fulfilled and less overwhelmed? Would you find more peaceful moments?
The silver lining in rough moments is that they should create pause and reflection to help you reset your outlooks. This happens when tragedy hits us. It forces us to understand our own mortality. When we understand our own mortality, we adjust our mindset.
So, if you are reading this column and feeling overwhelmed – in life, at work, anywhere — remember a few things:
I don’t claim to be perfect at this, but I do think a lot about finding purpose and value in the singular moments. Then, hopefully, the collection of a ton of small awesome things may equal a bright light that when I see it, I see it with grace and comfort knowing the blinding of life brought me more happiness than not.
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About the Author
Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.