1851

As consumer preferences are evolving, so too is California-based sandwich franchise <a href="http://www.togos.com/franchising/why-togos/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-togos-continues-to-stand-out-in-the-increasingly-crowded-sandwich-segment-2710146" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Togo&rsquo;s</a>. While the rest of the packed sandwich segment rests on its laurels, continuously settling for ideas as stale as their bread, <a href="https://1851franchise.com/togos" style="text-decoration-line:none" target="_blank">Togo&rsquo;s</a> has chosen the path of innovation, leaving its competitors in a pile of crumbs. 

2019 is chock-full of new initiatives for the brand, beginning with the rollout of a new store design and operating model. Togo&rsquo;s president Glenn Lunde explained that the remodels involve implementing new interior design elements to make locations more engaging for customers and reinforce the brand&rsquo;s quality positioning and its emphasis on big portions with value prices. The revamped operating model involves implementing a new speed-line platform: an assembly-line approach to preparing sandwiches. 

Both of these new elements are exciting brand developments that were adopted with the goal of increasing franchisee success across Togo&rsquo;s entire 200-plus unit system, Lunde said.

&ldquo;Togo&#39;s is a longstanding, respected brand that&rsquo;s reinventing itself for today&rsquo;s consumer,&rdquo; Lunde said. &ldquo;Consumers are looking for convenience more than ever, and Togo&rsquo;s new store concept and design cater to that. Our speed-line operating system provides a new way of delivering food to the customer faster and more accurately. Where the legacy operating model is deli-style, our stores are transitioning to an assembly-line approach, creating a process that&#39;s now much more relevant.&rdquo;

Not only does the new service model make it easier to get your food at Togo&rsquo;s&mdash;it makes it easier to work there, too. Lunde explained that the strategic change was adopted in accordance with Togo&rsquo;s brand mission: to be the best place to eat for guests, the best place to work for employees and the best place to own for franchisees. 

&ldquo;We always think of those three things when making brand changes. The speed-line is good for our customers, employees and franchise owners because it involves less of a labor component,&rdquo; Lunde pointed out.

Also on deck for 2019 are a series of new menu additions, starting with the system-wide launch of Togo&rsquo;s first-ever hot sandwich line. The menu upgrade was made possible by adding a new energy-efficient combination oven to every Togo&rsquo;s kitchen, a move that CMO Anna Nero sees as a huge step forward for the brand. &nbsp;

&ldquo;Today, all of our competitors offer a true hot sandwich, so this helps bring Togo&rsquo;s top-of-mind,&rdquo; she said. After the initial hot sandwich line rollout in April, the brand plans to debut a hot pretzel sandwich line and a subsequent hot chicken sandwich line in 2019, as well. &ldquo;We&rsquo;re making the combi-oven as hardworking as possible to make this investment extremely worthwhile for our franchisees,&rdquo; Nero added. 

Offering chicken as a protein will be new at Togo&#39;s in 2019. As the popularity of chicken continues to climb among consumers, Togo&rsquo;s developed its menu in response. A whole line of hot sandwiches centered on chicken (buffalo chicken, chicken parmesan and chicken-bacon-ranch sandwiches among them) are poised to take the brand to another level this year. 

&ldquo;The new Togo&#39;s concept&mdash;its awesome design, hot sandwich platform, and versatile combi-oven&mdash;allows us to do a lot of things and opens up a whole new avenue for us,&rdquo; Lunde noted, mentioning breakfast and side items as possible future developments for the brand. 

Beyond revamping its operations model to better compete in the crowded sandwich segment, Togo&rsquo;s has also been quick to embrace technology to amplify convenience for customers. To this end, the brand has invested in a new app and website in addition to establishing a partnership with <a href="https://1851franchise.com/ordering-platform-olo-secures-18-mill-ion-in-funding-2708836#mainTrending" style="text-decoration-line:none" target="_blank">online and mobile ordering platform Olo</a> and a host of third-party delivery platforms.

&ldquo;Third-party delivery is a big talking point for us and all restaurants right now,&rdquo; Nero said. &ldquo;Over the last year, we&#39;ve been cultivating those relationships so that when new franchisees enter the system or current franchisees want to expand, we are inundating them with information about the various services.&rdquo; Nero said Togo&rsquo;s tests all emerging third-party delivery services through its corporate stores so that the brand can present franchisees with enough information to make the best possible decision for them. 

Togo&rsquo;s franchisee support expands beyond the third-party delivery arena, as well. 

&ldquo;In discussion with others in the franchise community, I repeatedly hear remarks about how much time we spend with our franchisees,&rdquo; Nero said. &ldquo;We are constantly commended for how thorough of a walkthrough we do with prospective and new franchisees going through the process. We pride ourselves on being super responsive to franchisees, too. Despite having over 200 locations, Togo&rsquo;s is a really tight community. There&rsquo;s a lot more personalized service and support provided at the unit level, which isn&rsquo;t something easily found elsewhere in the segment.&rdquo;

As the brand dives into this year of significant change, Togo&rsquo;s recognizes that unparalleled franchisee support is an integral aspect of successful innovation. By being a resource for its franchise system, Togo&rsquo;s will continue to remain head and shoulders above the competition for years to come.

&ldquo;Togo&#39;s is showing the colors of the most innovative,&rdquo; Lunde said. &ldquo;We won&#39;t ever get complacent, this year being just one strong example. The sandwich category isn&#39;t is known for innovation, so Togo&#39;s is going to push that consistently, in 2019 and beyond.&rdquo;

<div>&nbsp;</div>

How Togo's Continues to Stand Out in the Increasingly Crowded Sandwich Segment

1851 Franchise

Fresh off of a brand revamp with further transformation on the way, Togo’s propensity for innovation is a breath of fresh air in a segment fraught with complacency.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

how-togos-continues-to-stand-out-in-the-increasingly-crowded-sandwich-segment

The Brass Tap

image of the brass tap interior, resturaunt franchise

The Brass Tap: A Local Neighborhood Bar Franchise Designed for Engaged Entrepreneurs

brass-tap-franchise-opportunity

Inside The Brass Tap's Recipe for Record-Breaking New Store Performance

inside-the-brass-taps-recipe-for-record-breaking-new-store-performance

Fresh Coat

Photo of Fresh Coat franchise owner Kimberly Nelson

How Kimberly Nelson Is Painting a Path for the Next Generation of Women in Home Services With Fresh Coat Painters

woman-led-franchise-success

Lyricos Learning

Photo of multiple students completing STEAM on Demand activity

How California’s Tulare County Office of Education Expanded Access to Hands-On Learning With STEAM on Demand

tulare-county-office-of-education-steam-on-demand-expanded-learning

Voodoo Brewing Co.

image of voodoo brewing national beer day promotion april 7th

Celebrate National Beer Day at Voodoo Brewing Co. With New Releases and Old Favorites

celebrate-national-beer-day-at-voodoo-brewing-co-with-new-releases-and-old-favorites

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

The Top 10 Low-Cost Franchises With High ROI 

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Prince St. Pizza Partners With Dave’s Hot Chicken Franchisee for National Growth

prince-st-pizza-partners-with-daves-hot-chicken-franchisee-for-national-growth

KKR to Acquire Nothing Bundt Cakes in $2 Billion Deal -  1851 Franchise

KKR to Acquire Nothing Bundt Cakes in $2 Billion Deal

nothing-bundt-cakes-kkr-acquisition

FTC Settlement Puts New Focus on Franchise Disclosure Standards - 1851 Franchise

FTC Settlement Puts New Focus on Franchise Disclosure Standards

franchise-disclosure-violations-xponential-fitness-lawsuit-ftc

Applebee’s Franchisee Files for Bankruptcy as Dine Brands Moves to Acquire 53 Units - 1851 Franchise

Applebee’s Franchisee Files for Bankruptcy as Dine Brands Moves to Acquire 53 Units

applebees-franchisee-bankruptcy-neighborhood-restaurant-partners

Why Skilled Trades Are Emerging as the Economy’s Most AI-Resilient Careers

ai-skilled-trades-authority-brands

Franchise Opportunity Deep Dive: A fast-casual restaurant brand serving made-from-scratch sandwiches, salads, soups and pizzas rooted in Southern hospitality.


Newk’s Eatery Franchise Costs, Fees, Profit and Data for 2026

newks-eatery-franchise-costs-fees-profit

Beef 'O' Brady's Franchise Costs, Fees, Profit and Data for 2026

Franchise Opportunity Deep Dive: Beef ‘O’ Brady’s is a family sports pub concept built around community, casual dining and lifelong local loyalty.

beef-o-bradys-franchise-costs-fees-profit-and-data

Visiting Angels Franchise Costs, Fees, Profit and Data for 2026

Franchise Opportunity Deep Dive: Visiting Angels is a senior home care franchise focused on in-home support for seniors and individuals with disabilities.

visiting-angels-franchise-costs-fees-profit

BrightStar Care Franchise Costs, Fees, Profit and Data for 2026

Franchise Opportunity Deep Dive: BrightStar Care is a home health care franchise that provides both medical and non-medical services.

franchise-deep-dive-brightstar-cares-franchise-costs-fees-profit-and-data

How much can franchisees make? It’s a question many prospective owners ask before investing in a franchise. While earnings tend to be driven by variables such as industry, location and general management skills, a proper understanding of the key factors driving profitability can help franchise owners develop expectations that are realistic.&nbsp;Multi-unit franchisee&nbsp;<a href="https://www.linkedin.com/in/mangesh-patel-9368569/">Mangesh Patel</a>, who’s readying the launch of six&nbsp;<a href="https://www.beefobradysfranchise.com/">Beef ‘O’ Brady’s</a> restaurant locations in the Macon, Georgia area, shares insights from his franchising experience.<h2>Understanding Franchise Income</h2>Keeping operational costs in check can have a major impact on overall earnings. Taking a proactive approach to expenses such as food and labor, as well as payroll and scheduling, can help align actual franchise income with general expectations for the business.“I just had a meeting with a couple of people, and they said, ‘You talked about a 25% profit margin, but I’m only doing 12%.’ So, I looked at the figures they sent me,” Patel said. “Their&nbsp;<a href="https://1851franchise.com/calculate-restaurant-franchise-profit-2730476">restaurant</a> food cost was running at 37%, which should be around 30%. The national average is about 32%. If I do things correctly, my average food cost needs to be at or below 30%. And payroll should run around 18%. But many people run 25 to 28%.”So,&nbsp;<a href="https://1851franchise.com/unraveling-franchise-earnings-how-much-can-you-really-make-2723935">how much can franchisees make</a>? Here are five areas to consider.<h2>Practical Tips for Prospective Franchisees</h2><ol><li>Control Costs From Day One:&nbsp;It’s important to monitor payroll, food and supply costs closely. Overstaffing and inefficiencies can quickly reduce profits.</li><li>Plan For The Opening Surge:&nbsp;Traffic within the first few months of opening is likely to be higher. It’s important to adjust staffing and inventory accordingly, and pay close attention to how those levels change as time goes on.</li><li>Invest In Training:&nbsp;Properly trained workers can help reduce waste and improve overall service, which has a direct effect on net income.</li><li>Understand Your Market:&nbsp;Each market is unique and revenue potential will vary depending upon location, demographics and competition.</li><li>Track Metrics Regularly:&nbsp;Food cost percentages, labor ratios and weekly sales data act as key indicators operations may need to be adjusted.</li></ol><h2>What Profitability Really Comes Down To</h2>Patel notes that if franchise owners manage labor and costs properly, it’s not impossible to achieve strong cash flow even in the first year, bucking some franchising trends.So,&nbsp;<a href="https://1851franchise.com/how-much-can-you-make-as-a-franchise-owner-2724761">how much can franchisees make</a>? While results tend to vary, careful planning, disciplined operations and a proactive approach to assessing initial costs are essential. But by grasping and guiding the elements that drive franchise profitability, franchise owners can maximize overall business earnings, scaling a business that’s sustainable financially over the long term.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

How much can franchisees make? This guide explains what drives franchise earnings and how to manage costs, with expert tips from multi-unit owner Mangesh Patel on maximizing your franchise income.

How Much Can Franchisees Make? A Guide for Prospective Franchise Owners

how-much-can-franchisees-make-a-guide-expert-tips

Building&nbsp;<a href="https://1851franchise.com/how-do-you-build-a-franchise-business-plan-2717037">a business plan</a> is a crucial operational step for any entrepreneur. But how do I build a business plan for a franchise that complements the franchisor’s system while addressing the unique needs of a given location? In this guide with expert tips, you’ll learn how to craft a thoughtful, actionable franchise business plan.<h2>Start With The Franchisor’s System In Mind</h2>So, how do I build a business plan for a franchise? Well, avoiding repetition is a good start.“You specifically don’t want to duplicate what your franchisor is doing,” said long-time multi-unit&nbsp;<a href="https://www.solafranchising.com/">Sola Salons</a> franchise owner,&nbsp;<a href="https://www.linkedin.com/in/haynes-chidsey-6a36a06/">Haynes Chidsey</a>. “There’s a reason why you join a franchise system and why you pay the fees and costs associated with it.”A strong franchise business plan should take advantage of the resources, marketing and operational systems that the franchisor provides (while utilizing daily experiences at the local level to help fine-tune what matters locally).<h2>Focus On Local Priorities</h2>A franchise business plan should be&nbsp;<a href="https://1851franchise.com/strategicfranchising/how-to-build-a-strong-franchise-brand-presence-in-your-local-community-2729771">locally focused</a>. It should reflect the unique characteristics and needs of each local market. It’s essential to identify opportunities to attract local customers, build relationships within the community at the local level and tailor services to the regional preferences required by each market.“Be complementary to what your system provides,” said Chidsey. “Stay locally focused. That’s what I would say is key. Avoid mistakes by focusing on the magic.”<h2>Practical Steps For Building Your Plan</h2><ol><li>Assess Both Market And Competition – Build a thorough understanding of local demand, competitors and potential customer base. This will lead to more informed projections. &nbsp;</li><li>Define Financial Goals – Include startup costs, ongoing fees and revenue expectations in the business plan. Staffing, rent, marketing and working capital should all be factored in. &nbsp;</li><li>Leverage Franchisor Resources – Incorporate the systems, training and support offered by the franchisor (instead of reinventing processes). &nbsp;</li><li>Set Operational Priorities – Decide which areas require hands-on local management (as opposed to areas guided by the franchisor). Focus energy where it’s most impactful. &nbsp;</li><li>Review And Adjust – A business plan shouldn’t be static. So, track performance, adjust strategies and refine priorities as the franchised business scales.</li></ol><h2>The Takeaway</h2><a href="https://1851franchise.com/chapter-3-developing-a-franchise-business-plan-2722586">Creating a franchise business plan</a> is about balance. With a clear plan that integrates franchisor resources and local insight, franchisees can confidently move forward, knowing their businesses are structured to thrive. Leveraging a proven franchisor system to make smart, locally relevant decisions is key. By slowing down to go fast, and catering to the local trends or demands unique to each market, zees can more effectively build a roadmap and franchise business plan capable of delivering long-term success.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

How do I build a business plan for a franchise?

How do I build a business plan for a franchise? In this guide with expert tips, learn how to build a plan that leverages franchisor resources, focuses on local priorities and brings long-term success.

How Togo's Continues to Stand Out in the Increasingly Crowded Sandwich Segment

MORE STORIES LIKE THIS