1851

<p style="">In the franchising world a lot of phrases like &#8220;target markets,&#8221; &#8220;ideal candidates,&#8221; and &#8220;growth potential&#8221; are thrown around a lot, but how do franchise brands continue to expand and develop in an increasingly competitive industry? </p>  <p style="">It is up to the head of development on the executive team to spearhead this strategically planned growth. For different brands, the type of business owners they want to attract, the number of locations a market can support and a timeline for development all will vary. But every franchise brand walks a fine line between growing too quickly (see <a href="http://www.entrepreneur.com/article/81172?utm_source=1851franchise.com&utm_medium=article&utm_campaign=strategically-planning-growth-2611" target="_blank" rel="nofollow">Boston Market</a> as a prime example) and not quickly enough, bypassing opportunities to build their brand.</p>  <p style=""><a href="http://www.thecleaningauthority.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=strategically-planning-growth-2611" target="_blank" rel="nofollow" target="_blank">The Cleaning Authority</a>&#8217;s vice president for development, Iric Wexler, helps the residential cleaning brand continue to grow at a steady pace, while attracting business savvy franchisees willing and able to capitalize on the company&#8217;s tried and true model. </p>  <p style=""><strong>1851: Tell me a little bit about your background and how you came to be the VP of Development</strong></p><div><strong>Wexler: </strong>My franchising career began in 1995 in Chicago-land with Breadsmith, a startup franchisor. I was managing the day-to-day operations of company stores, while overseeing new franchisee training and assisting with regional franchisee support.</div><div>&nbsp;</div>  <p style="">Next, I joined Au Bon Pain in Washington, DC. During that time ABP acquired St Louis Bread Company, converted it to Panera Bread and launched it to national success. Staying focused on operational excellence, I then transitioned to the operations team of a large regional multi-unit franchisee of Chili&#8217;s, a Brinker International Inc. company. </p>  <p style="">Missing the excitement of being part of a (relative) startup I joined Cosi Restaurant which was soon driving its growth through franchising. While my experience was progressing in operations, I was most excited by growth through franchising; the balance of ever evolving operational systems and the entrepreneurial drive of a business owner. </p>  <p style="">Through a mutual business associate and personal friend I was introduced to The Cleaning Authority in the fall of 2002. TCA&#8217;s leadership team and business model wowed me. I joined their team and soon became VP of franchise development. The constant, steady, deliberate and strategic evolution of the infrastructure and systems drove exceptional unit level success and ultimately the development of a fantastic brand. I spent a year and a half from the fall of 2012 through the summer of 2014 on other projects. In August of 2014 I rejoined TCA and became focused on building a development team toward again finding great candidates to continue to build the TCA brand. </p><div>Much like most people reading this, my professional motivation comes from the same foundation as my personal inspiration: my family. I have three amazing children and live near Annapolis, Maryland.&nbsp;</div><div>&nbsp;</div><div>&nbsp;<img src="/Uploads/Iric.jpg" width="496" height="518" alt="" /></div>  <p style=""><strong>What is the ideal The Cleaning Authority franchisee look like? What is the most effective way to connect with these candidates? </strong></p><div><span style="115%;Calibri&quot;,&quot;sans-serif&quot;;minor-latin; minor-latin;color:windowtext">Most of our franchisees come from corporate or business backgrounds.  Strong franchisees are ambitious, focused and tenacious in scaling up a big business, ultimately developing a management infrastructure toward enjoying levels of absentee-ownership.</span></div><div>&nbsp;</div>  <p style=""><span style=" 115%;Calibri&quot;,&quot;sans-serif&quot;;minor-latin;minor-latin;color:windowtext">Nearly half of our franchisees are MBAs &#8211; not that an advanced degree is required, but a successful franchisee is business savvy and can appreciate and capitalize on our model. Most importantly franchisees need to be leaders and capable of leveraging systems towards managing and developing people, the greatest asset of their business.</span><strong></strong></p>  <p style=""><strong>The Cleaning Authority has unique initiatives to help potential franchisees become business owners like the Hometown Markets initiative and the internal financing program. Why do you introduce these unique programs?&nbsp;</strong></p>  <p style="">While we continue to focus on developing TCA's brand in many major markets, we are more than ever targeting middle markets and smaller markets as well. For the right franchisee in these markets, we will consider financing a portion of the start-up costs. We want to make our powerful model available to budding business owners that have the skills and desire to build a solid business, yet are still building their net worth.</p>  <p style=""><strong>What kind of communities do you focus your development efforts on? What markets are you targeting? </strong></p><div>As sophisticated as our systems are, and as scalable as the revenue is, the service is simple: Every house is dirty. As such, so long as a market has at least 25,000 marketable households (determined by demographic factors) within a reasonable geographic distance, it is a potential territory to be developed.</div><div>&nbsp;</div>  <p style="">Our typical customers are busy families that want a professional relationship with a service provider that above all else delivers a high level of quality. We are currently targeting more than 150 new markets throughout the U.S. and Canada.<strong> </strong></p>  <p style=""><strong>What are your goals for The Cleaning Authority&#8217;s development from now until the end of the year? What about in the next five years and 10 years?&nbsp;</strong></p><div>We will provide our experience, tools and resources, training, support and systems to 6 to 8 new franchisees through the rest of the year.</div><div>&nbsp;</div>  <p style="">Five years from now we intend to give the opportunity and benefit of business ownership to another 100 franchisees. Moreover, well within the next 10 years our franchisees we will be part of the largest residential cleaning company in North America.<strong></strong></p>

1851 Franchise

The Cleaning Authority's head of development is focused on spreading the brand smartly. 

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Strategically Planning Growth      

strategically-planning-growth

TruBlue Home Service Ally

Why TruBlue is the Ideal Franchise for Multi-Unit Owners: Scalable Growth With a Purpose

why-trublue-is-the-ideal-franchise-for-multi-unit-owners-scalable-growth-with-a-purpose

Onigilly Japanese Kitchen

Koji Kanematsu Turned a 2,000-Year-Old Japanese Staple Into One of the Most Scalable Restaurant Franchise Models

koji-kanematsu-turned-a-2000-year-old-japanese-staple-into-one-of-the-most-scalable-restaurant-franchise-models

Lindora

Celebrating the Nurse Behind the Mission: How Melinda Endricks Is Powering Lindora’s Growth and Impact Nationwide

celebrating-the-nurse-behind-the-mission-how-melinda-endricks-is-powering-lindoras-growth-and-impact-nationwide

Sola Salons

Sola Salons Targets Chicago for Strategic Franchise Growth

sola-salons-targets-chicago-for-strategic-franchise-growth

Melting Pot

Photo of Melting Pot white chocolate fondue

How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

melting-pot-franchise-year-round-success

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight graphic with photo of Amy Lepke and family and Papa Murphy's logo

After 14 Years as a Stay-At-Home Mom, Amy Lepke Returned to Papa Murphy’s — This Time as an Owner

papa-murphys-franchise-amy-lepke

Franchisee Spotlight with Micki Waters and Papa Murphy's Logo

Work Mom: How Micki Waters Became a Mother Figure to Her Entire Papa Murphy’s Team

work-mom-how-micki-waters-became-a-mother-figure-to-her-entire-papa-murphys-team

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

Strategically Planning Growth

MORE STORIES LIKE THIS