Franchise News
Street Fight Magazine: Welcomemat Says Data Is Your Friend In Keeping Customers Loyal
In 2017, brand loyalty boils down to communication and strong relationships.
In today's world, consumers have tremendous access to a seemingly unlimited number of options. So how do businesses make sure they keep the customers they already have?
In a recent article in Street Fight Magazine, they explored what is working with loyalty programs as businesses claim that they'll beef up in that area in 2017.
“In today’s consumer environment, customer loyalty seems illusive and can be difficult to earn. Increases in social platforms and changes in technology in 2017 will only continue to add clutter and distraction in the lives of consumers,” Brian Mattingly, founder and CEO of Welcomemat Services, told Street Fight Magazine.
Mattingly added that business owners need to make sure that they are leveraging social media in their loyalty platform, but choosing the right mix or type of social media for their audience.
Click here to read the full piece.
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About the Author
Brian Jaeger
FollowBrian Jaeger is a Vice President of Media Relations at No Limit Agency. Brian joined No Limit Agency after seven years working for local television news stations in Florida, four years at WCJB in Gainesville and three years at Bay News 9, the 24-hour local news station in the Tampa Bay area. Brian is a graduate of the University of Florida, where he studied journalism and telecommunications. He brings a journalist’s viewpoint to the public relations field, and when he’s not busy telling the stories of No Limit Agency's brands, you can find him writing, on a karaoke stage, or cheering on the Gators.
