Franchisor Stories
Franchise Opportunity Deep Dive: Stretch Zone offers innovative, practitioner-assisted stretching services to the public, focusing on improving flexibility, recovery and overall well-being.
Stretch Zone was founded in 2015 and offers one-on-one practitioner-assisted stretching to improve mobility, flexibility and recovery. The franchise focuses on offering a non-invasive way for individuals to boost their flexibility and overall physical wellness.
Mission: Stretch Zone's mission is to help individuals improve their flexibility and health through practitioner-assisted stretching, with a commitment to providing exceptional service and a transformative wellness experience.
Vision: Stretch Zone aims to become a leader in practitioner-assisted stretching services, expanding its presence across the United States and internationally by offering a franchise model that empowers individuals to lead healthier, more flexible lives.
Stretch Zone is actively expanding its footprint in various regions. Specific territories can be discussed with the brand’s franchise development team. For more information, complete and submit the online form on Stretch Zone’s franchise website.
Initial Costs: The initial investment to open a single Stretch Zone franchise ranges from $138,745 to $320,099. The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | Min | Max |
| Initial Franchise Fee | $59,500 | $59,500 |
| Prepaid Rent & Security Deposit | $750 | $15,000 |
| Leasehold Improvements | $4,000 | $104,400 |
| Architect & Engineer Fees | $0 | $3,500 |
| Furniture, Fixtures & Furnishings | $3,590 | $7,100 |
| Computer System | $1,850 | $2,699 |
| Outdoor Signage | $2,000 | $11,000 |
| Indoor Signage & Graphics | $5,700 | $10,750 |
| Utility Deposits | $200 | $800 |
| Office & Store Supplies | $1,055 | $2,000 |
| Stretching Tables & Accessories | $29,500 | $40,400 |
| Insurance | $1,750 | $4,000 |
| Licenses & Permits | $200 | $3,000 |
| Attorney Fees | $1,000 | $5,000 |
| Accountant Fees | $200 | $2,500 |
| Training Expenses | $2,000 | $3,000 |
| Initial Advertising Contribution | $500 | $500 |
| Grand Opening Fee | $14,950 | $14,950 |
| Additional Funds (3 Months) | $10,000 | $30,000 |
Initial Franchise Fee: Stretch Zone charges an initial franchise fee of $59,500, payable upon signing the franchise agreement.
Qualified honorably discharged veterans who purchase their first Stretch Zone franchise may receive a 10% discount, reducing the fee to $53,550, through the brand’s participation in the IFA VetFran Program.
Ongoing Fees: According to the 2025 FDD, Stretch Zone franchisees are responsible for the following ongoing payments and fees.
| Type of Fee | Amount |
| Royalty Fee | 7% of gross revenue/month |
| Technology | $375/month |
| Advertising Contributions to Media Fund | 2% of gross revenue/month |
| Advertising Contributions to Advertising Cooperative | Not to exceed 2% of gross revenue/month |
ROI Potential: According to the 2025 FDD, the 293 Stretch Zone franchises that operated for the entirety of FY 2024 reported the following gross revenue:
| Quartile | Average | Median | High | Low |
| Top 1/4 (73) | $507,663 | $472,306 | $1,102,834 | $400,634 |
| 2nd 1/4 (73) | $346,476 | $350,534 | $399,261 | $299,367 |
| 3rd 1/4 (73) | $265,893 | $265,053 | $298,703 | $234,504 |
| Bottom 1/4 (74) | $192,138 | $190,740 | $233,188 | $136,152 |
| Total (293) | $328,042 | $307,794 | $1,102,834 | $136,152 |
Stretch Zone offers a comprehensive training program that includes:
While previous experience in the wellness industry is not required, a passion for health and customer service is highly recommended.
Franchisees must be actively involved in daily operations or hire a manager. The business model is generally owner-operated with the possibility of semi-absentee ownership depending on staffing.
Stretch Zone does not offer direct or indirect financing to franchisees.
Stretch Zone franchisees often highlight the brand’s strong system and customer service focus as keys to their success.
“The Stretch Zone franchise supports us 1000%. I love my franchisors, and everyone working there has been fun, flat-out hardworking, and enjoyable to be around and communicate with.”
- Katie Webb, Multi-Unit Franchisee — Florida (Read her story here)
Stretch Zone operates within the rapidly expanding fitness recovery services market, a segment fueled by rising consumer interest in recovery-focused wellness, performance optimization and holistic health solutions. According to market projections, the global fitness recovery services market is expected to grow from $8.3 billion in 2025 to $26.8 billion by 2035, representing a CAGR of 12.4% over the 10-year period.
Stretch Zone operates in a competitive landscape that includes various fitness and wellness providers offering stretching and recovery services. Notable competitors include StretchLab, iFlex Stretch Studios and Restore Hyper Wellness.
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