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Strickland Brothers Franchise Costs, Fees, Profit and Data for 2026
Franchise Opportunity Deep Dive: Strickland Brothers is a fast-growing automotive maintenance franchise focused on quick, drive-thru oil changes.
Strickland Brothers 10 Minute Oil Change is one of the fastest-growing automotive maintenance franchises in the United States. Built around a streamlined drive-thru oil change model, the brand focuses on speed, convenience and customer service while providing franchisees access to a proven operating system in the recurring automotive maintenance sector.
1. What Is the Brand Overview for Strickland Brothers?
About the Brand
Strickland Brothers was founded in North Carolina and has grown into a rapidly expanding quick-lube franchise system focused on providing oil changes and preventive maintenance services in approximately 10 minutes.
The company operates under the Devon Lube organization, which has aggressively expanded both company-owned and franchised locations across the United States.
Mission: To provide customers with fast, convenient and trustworthy automotive maintenance services that help extend vehicle life while minimizing disruption to customers' schedules.
Vision: To become the preferred neighborhood automotive maintenance provider by combining speed, convenience and exceptional customer service.
Unique Selling Points (USPs)
- Fast, drive-thru oil changes completed in approximately 10 minutes.
- Customers remain in their vehicles during service.
- Preventive maintenance model built around recurring customer visits.
- Broad maintenance offerings beyond oil changes.
- Focus on convenience, transparency and customer education.
2. What Are the Franchise Opportunity Details?
Why Franchise With Strickland Brothers?
- Established operating system with significant company-owned experience.
- Strong brand growth and expanding national footprint.
- Recurring revenue model driven by ongoing vehicle maintenance.
- Site selection and development support.
- Marketing and grand opening assistance.
- Comprehensive training programs.
- Centralized technology and POS systems.
- Multi-unit development opportunities.
Available Territories
Strickland Brothers continues to expand throughout the United States. Prospective franchisees can review current opportunities and territory availability by contacting Vice President of Business Development Mason Bennett at [email protected].
Investment Overview
Initial Investment: The estimated initial investment required to begin operation of a Strickland Brothers franchise ranges from $247,900 to $391,900 under a full development option or $936,900 to $2,143,400 under a ground lease option. The 2024 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | Full Development Option | Ground Lease Option | ||
Min | Max | Min | Max | |
| Initial Franchise Fee | $54,900 | $54,900 | $54,900 | $54,900 |
| Travel and Living Expenses While Training | $2,500 | $10,000 | $2,500 | $10,000 |
| Real Estate Deposits (3 Months) | $10,000 | $45,000 | - | - |
| Licenses, Permits & Legal Fees | $1,000 | $3,500 | - | - |
| Equipment, Tool Package | $35,000 | $65,000 | $35,000 | $65,000 |
| Equipment Installation | $25,000 | $50,000 | $25,000 | $50,000 |
| Building Construction | - | - | $450,000 | $900,000 |
| Site Work | - | - | $150,000 | $500,000 |
| General Construction Fees | - | - | $70,000 | $300,000 |
| Construction Manager(s) | - | - | $0 | $50,000 |
| Due Diligence Items | - | - | $30,000 | $50,000 |
| Furniture & Décor | $2,500 | $8,500 | $2,500 | $8,500 |
| Computer & POS System | $10,000 | $15,000 | $10,000 | $15,000 |
| Grand Opening Advertising | $20,000 | $20,000 | $20,000 | $20,000 |
| Inventory & Supplies | $20,000 | $25,000 | $20,000 | $25,000 |
| Insurance | $2,000 | $5,000 | $2,000 | $5,000 |
| Signage | $15,000 | $40,000 | $15,000 | $40,000 |
| Additional Funds (3 Months) | $50,000 | $50,000 | $50,000 | $50,000 |
Initial Franchise Fee: The initial franchise fee is $54,900 and is due upon signing the franchise agreement.
For multi-unit developers, the area development fee ranges from $114,900 to $139,900 for three to four locations. Developers pay an additional franchise fee of $25,000 for each location beyond four units.
Ongoing Fees: According to the 2024 FDD, Strickland Brothers franchisees are responsible for the following recurring fees:
Type of Fee | Amount |
| Royalty Fee | 6% of gross revenue/month |
| Brand Fund Contribution | 2% of gross revenue/month |
| Local Marketing Requirement | 2.5% of gross revenue/month |
| Annual Conference Fee | $500 per attendee/year |
| Technology Fee | $395/month |
ROI Potential: According to the 2024 FDD, the 81 affiliate-owned locations and 39 franchised locations operating for the entirety of 2023 reported the following annual gross profits:
| Location | Average | Median | High | Low |
| Affiliate Owned (81) | $569,378 | $520,736 | $1,488,317 | $223,521 |
| Franchised (39) | $468,816 | $482,894 | $1,051,659 | $124,137 |
3. What Franchisee Support Does Strickland Brothers Provide?
Pre-Opening Support
Franchisees receive assistance with site selection, real estate evaluation, lease negotiation guidance, facility design standards, equipment procurement, store build-out planning and grand opening preparation.
Training Programs
Training includes classroom instruction, operational procedures, customer service protocols, vehicle maintenance processes, point-of-sale system training, and business management education. Franchisees and designated operators complete required training prior to opening.
Operational Support
Ongoing support includes field operations guidance, marketing support, brand development initiatives, vendor relationships, operational best practices, and performance coaching.
Technology and Tools
Franchisees gain access to proprietary POS systems, customer management tools, reporting and analytics platforms, marketing systems, and operational tracking software.
4. What Are the Franchisee Requirements for Strickland Brothers?
Eligibility Criteria
Strickland Brothers does not specify any franchisee requirements with regard to liquid assets or net worth.
Previous experience in the automotive maintenance industry is not required. Franchisees should possess strong business acumen, leadership and team-building abilities, a commitment to customer service and the ability to follow established systems.
Operational Commitments
Strickland Brothers is generally designed for active ownership.
Owners are expected to:
- Build and manage local teams
- Oversee operations
- Drive community marketing efforts
- Maintain brand standards
- Monitor financial performance
Multi-unit ownership opportunities are available for qualified operators.
Funding Assistance
Strickland Brothers does not offer direct or indirect financing to franchisees.
5. What Is the Market Potential for the Automotive Maintenance Sector?
The U.S. automotive repair services market was valued at approximately $13.17 billion in 2025 and is projected to grow at a compound annual growth rate (CAGR) of 11.76% from 2026 to 2033, reaching an estimated $32.06 billion by 2033. Growth is being fueled by increasing demand across consumer and commercial vehicle segments, advances in automotive technology, broader service requirements and continued investment throughout the industry.
Competitor Analysis
Strickland Brothers’ primary competitors include Valvoline Instant Oil Change, Take 5 Oil Change, Jiffy Lube, Grease Monkey and SpeeDee Oil Change & Auto Service.
The brand differentiates itself through its rapid-service model, growing national footprint, significant company-owned operational base and customer experience focused on convenience and transparency.
6. What Is the Application Process for Strickland Brothers Franchisees?
While timelines may vary, prospective franchisees typically move through the following process:
- Submit Franchise Inquiry Email: Reach out to Mason Bennett, vice president of business development, at [email protected] to get the process started.
- Initial Qualification Call: Discuss goals, territory availability and financial qualifications.
- Franchise Information Review: Receive introductory materials and franchise information.
- FDD Review: Evaluate the FDD with professional advisors.
- Discovery Process: Meet with the leadership team and review operations.
- Territory Selection and Approval: Confirm market availability and development plans.
- Franchise Agreement Execution: Sign franchise documentation and pay applicable fees.
- Site Selection and Development: Secure real estate and begin construction.
- Training Program Completion: Attend required training.
- Grand Opening: Launch operations with support from the franchisor.
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