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<a href="https://1851franchise.com/franchise-deep-dive-taco-bell-franchise-costs-fees-profit-and-data-2720788">Taco Bell</a>, in collaboration with&nbsp;<a href="https://drgfood.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=taco-bell-joins-the-beverage-boom-with-new-live-mas-cafe-concept-2728053" target="_blank" rel="nofollow">Diversified Restaurant Group</a> (one of its largest franchisees), has introduced a new beverage-focused concept called Live Más Café,&nbsp;<a href="https://www.cnn.com/2024/12/09/business/taco-bell-live-mas-beverage-cafe-concept/index.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=taco-bell-joins-the-beverage-boom-with-new-live-mas-cafe-concept-2728053" target="_blank" rel="nofollow">according to CNN</a>. Located in Chula Vista, California, the café combines specialty drinks like chillers, agua frescas and specialty coffee options with Taco Bell’s traditional food menu.&nbsp;The café concept aligns with a broader trend among fast-food brands experimenting with beverage-centric, Starbucks-inspired innovations.&nbsp;<a href="https://1851franchise.com/how-much-does-it-cost-to-buy-a-mcdonalds-franchise-2724654">McDonald’s</a>, for instance, debuted its&nbsp;<a href="https://1851franchise.com/mcdonalds-franchise-creates-cosmcs-spinoff-fast-food-concept-2723161">CosMc’s concept</a> in late 2023, Jollibee recently launched&nbsp;<a href="https://finance.yahoo.com/news/jollibee-courts-gen-z-premium-100400738.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=taco-bell-joins-the-beverage-boom-with-new-live-mas-cafe-concept-2728053" target="_blank" rel="nofollow">a premium drink menu</a> and Whataburger outlined a goal to become a&nbsp;<a href="https://www.worldcoffeeportal.com/Latest/News/2024/May/Whataburger-seeks-to-become-a-go-to-coffee-shop-in?utm_source=1851franchise.com&utm_medium=article&utm_campaign=taco-bell-joins-the-beverage-boom-with-new-live-mas-cafe-concept-2728053" target="_blank" rel="nofollow">‘go-to coffee shop’</a> in the US. This innovative approach aims to attract Gen Z consumers, who favor sweet and unique beverage offerings.Taco Bell's emphasis on menu creativity has already proven successful, with a&nbsp;<a href="https://www.nrn.com/quick-service/taco-bell-remains-bright-spot-yum-brands-us-system?utm_source=1851franchise.com&utm_medium=article&utm_campaign=taco-bell-joins-the-beverage-boom-with-new-live-mas-cafe-concept-2728053" target="_blank" rel="nofollow">5% rise in same-store sales during Q2</a>, driven by offerings like Nacho Fries and Cantina Chicken items. Diversified Restaurant Group is also pushing modernization with initiatives such as an all-digital location in Kansas City, dual-lane Go Mobile units to streamline drive-thru operations and the addition of EV charging stations to 120 of its locations since 2022.Read the original article&nbsp;<a href="https://www.cnn.com/2024/12/09/business/taco-bell-live-mas-beverage-cafe-concept/index.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=taco-bell-joins-the-beverage-boom-with-new-live-mas-cafe-concept-2728053" target="_blank" rel="nofollow">here</a>.Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;<a href="https://www.1851growthclub.com/?utm_source=1851franchise.com&amp%3Butm_medium=article&amp%3Butm_campaign=california-restaurants-struggle-with-20-minimum-wage-hike-2728009&utm_source=1851franchise.com&utm_medium=article&utm_campaign=taco-bell-joins-the-beverage-boom-with-new-live-mas-cafe-concept-2728053" target="_blank" rel="nofollow">www.1851growthclub.com</a> and start your journey.

Taco Bell Joins the Beverage Boom with New Live Más Café Concept

1851 Franchise

Similar to McDonald’s recently-launched CosMc’s, the QSR giant’s new concept taps into Starbucks-style drink innovation with specialty coffee, chillers and agua frescas to capture Gen Z's attention.

Taco Bell Joins the Beverage Boom With New Live Más Café Concept

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