Taco Bell pushes all the right buttons

Today’s launch of a smartphone app that offers customizable ordering and mobile payment would have been a big enough win for Taco Bell, but the marketing and PR boost it got from its brilliant social-media campaign only bolsters the impact the rollout will have for the quick-service chain. All da.....

By MARK BRANDAU

SPONSOREDUpdated 3:10 PM • 10/28/14

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