1851 Franchise LogoFranchise

Franchise News

Taco Bell pushes all the right buttons

Taco Bell pushes all the right buttons

Today’s launch of a smartphone app that offers customizable ordering and mobile payment would have been a big enough win for Taco Bell, but the marketing and PR boost it got from its brilliant social-media campaign only bolsters the impact the rollout will have for the quick-service chain. All da.....

MARK BRANDAU

By MARK BRANDAU

October 28, 2014

Don’t Miss the Next Big Franchise Story

Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else

By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.

MARK BRANDAU

About the Author

MARK BRANDAU

Follow

Mark Brandau is an 1851 contributor and a graduate of Northwestern University

More Articles Like This