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Taco Bell pushes all the right buttons

Taco Bell pushes all the right buttons

Today’s launch of a smartphone app that offers customizable ordering and mobile payment would have been a big enough win for Taco Bell, but the marketing and PR boost it got from its brilliant social-media campaign only bolsters the impact the rollout will have for the quick-service chain. All da.....

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MARK BRANDAU

About the Author

MARK BRANDAU

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Mark Brandau is an 1851 contributor and a graduate of Northwestern University