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The Brass Tap franchise is known for its wide array of craft beers available, and now craft beer enthusiasts who visit the Carrollwood location will be able to get to try beer made right there on site. The Tampa-based brand is getting into the micro brewing game with the new venture kicking off at its North Dale Mabry Highway location this summer.

"If you're going to be a part of the craft beer movement, you have to be a destination," Darren Tristano, executive vice president with Technomic, a Chicago-based restaurant research firm, told the Tampa Bay Times. "You have to be more exclusive. By brewing beer in-house, the Brass Tap is driving more credit to its brand."

The Brass Tap will brew beer from a two-barrel “nano” system in a small brewery marked off with a glass wall from the rest of the bar. Customers will be able to watch and ask questions about the process. Rory Malloy, the Brass Tap’s new brewing operations manager, hopes to brew his first beer by the end of the month. The beer will be offered for sale at the bar.

"We've always used this location to train franchisee owners and test new products," CEO of Beef ‘O’Brady’s—which purchased the Brass Tap in 2012—told the Tampa Bay Times. "The microbrewery is a test for us. Our customers already love craft beer and many of them are interested in the process. Now they can learn more about it here in our bar."

This concept has been in the works for nearly two years. The Carrollwood location hopes to partner with other local breweries and national breweries in the future.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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