Franchise brands based in the U.S. may want to consider using this new model as a means to assess the attractiveness of foreign expansion opportunities.
The University of New Hampshire’s Rosenberg International Franchise Center (RIFC) recently announced it has developed a proprietary tool to assess development opportunities overseas. The RIFC analyzed 131 countries to create its index that was designed to help U.S. franchise brands assess the potential of foreign expansion markets.
The analysis found the most attractive international markets to be the U.K., Germany, Canada, Australia, France, Poland, Ireland, Korea, Sweden, and Spain. “Key microeconomic variables” were used to determine the full 131-country ranking, RIFC director E. Hachemi Aliouche said.
“These are factors such as the country’s labor force availability and quality, education levels, urbanization, occupancy costs, wage rates, cost of inputs, quality of infrastructure, etc.,” Aliouche continued. “Potential revenues and profits from each priority country can then be estimated.”