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At the start of 2019, Dunkin&rsquo; Donuts dropped the sweet-treat second-half of its name as part of a $100 million recast into a beverage brand. Dunkin&rsquo; kept donuts on as a promotional item, but pivoted to showcase its espresso-based offerings. According to an article in <a href="https://www.restaurantbusinessonline.com/financing/dunkins-recast-yields-best-sales-results-4-years?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-dunkin-recast-into-beverage-business-pays-off-brand-banks-highest-sales-in-four-years-2709865" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Restaurant Business</a>, that move paid off, as Q1 &ldquo;yielded the brand&rsquo;s highest sales gains in four years, according to Dunkin&rsquo; Brands CEO Dave Hoffmann.&rdquo; 

&ldquo;On the strength of a 30% jump in sales of <a href="https://www.restaurantbusinessonline.com/beverage/dunkin-throws-elbow-starbucks-way-espresso-revamp?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-dunkin-recast-into-beverage-business-pays-off-brand-banks-highest-sales-in-four-years-2709865" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">espresso-based drinks</a>, same-store sales for the all-franchised Dunkin&rsquo; chain rose 2.4%, buoying system-wide sales by 5.5%, the franchisor announced,&rdquo; the article said. 

According to the article, Dunkin&rsquo; still offers consumers chewable options like sandwiches, donuts&mdash;and, most recently, <a href="https://1851franchise.com/breakfast-wars-dunkin-adds-breakfast-bowls-to-menu-2709816" style="text-decoration-line:none" target="_blank">a foray into the world of breakfast bowls</a>&mdash;but officials for the brand stress that &ldquo;beverages are the key business drivers.&rdquo;

Read the full article <a href="https://www.restaurantbusinessonline.com/financing/dunkins-recast-yields-best-sales-results-4-years?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-dunkin-recast-into-beverage-business-pays-off-brand-banks-highest-sales-in-four-years-2709865" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

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The Dunkin' Recast into Beverage Business Pays Off; Brand Banks Highest Sales in Four Years

1851 Franchise

Since dropping ‘Donuts’ from its moniker in January, Dunkin’ has seen system-wide sales increase by 5.5%.

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The Dunkin' Recast into Beverage Business Pays Off; Brand Banks Highest Sales in Four Years

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