1851

Creating and growing a business is easier said than done.&nbsp;In the world of franchising, a brand’s success is weighed heavily on its ability to develop a strong footprint and make an impact on as many consumers as possible. That being said, a brand’s rapid growth can create additional challenges. Trying to grow too quickly&nbsp; can be harmful to any&nbsp; business type, but a franchise brand that rushes into expansion too soon could risk crashing into financial doom.&nbsp;Many franchise businesses have failed after neglecting to listen to the insight of the consumer and overestimating their ability to expand. <a href="https://www.cnbc.com/2014/10/31/10-famed-american-franchises-that-faced-financial-ruin.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-secrets-of-successful-development-how-some-franchise-brands-do-it-better-than-others-2713740" target="_blank" rel="nofollow">Remember Krispy Kreme?</a> The brand’s infamous donut shops were once a staple on almost every block across the U.S., but they’ve since downsized. <a href="https://www.morebusiness.com/franchise-risks/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-secrets-of-successful-development-how-some-franchise-brands-do-it-better-than-others-2713740" target="_blank" rel="nofollow">In 2003 and 2004, Krispy Kreme’s revenues increased by 15%, but those same store revenues had only increased by .1%.</a> Krisy Kreme’slarge expansion was consequently followed by the closing over half of their locations nation-wide, letting future franchise generations know that although their product may be popular it’s not necessarily marketable to everyone.So, what does success look like when trying to develop a franchise brand? McDonald’s laid the model of success that Dunkin’ has since transformed to meet the needs and desires of their target consumers, benchmarking a whole new standard for franchise success.&nbsp;The true hero of Dunkin’s past was the donut. When the company was founded in 1950 fitness and nutrition weren’t as important to their customers, and while the brand still sells donuts in their stores, coffee has become the focal point. For other brands, a moderate level of success and a focus on a hero product is enough to sustain growth but Dunkin’ paid attention to its consumers changing preferences and was able to shift their brand’s focus to maintain their consumer base.New York City 35% of coffee drinkers <a href="https://www.eater.com/2015/1/15/7551497/starbucks-dunkin-donuts-peets-coffee-spending-percent?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-secrets-of-successful-development-how-some-franchise-brands-do-it-better-than-others-2713740" target="_blank" rel="nofollow">prefer Dunkin’ over Starbucks</a> for their morning cup of coffee In the early 2000s Dunkin’ saw that its coffee sales were on the rise, as many of their drive-thrus were serving customers quicker than Starbucks. The brand also noted the success in offering customers a variety of flavors for their coffee. By diversifying their product, Dunkin’ was able to reach a whole new customer base.<a href="https://propane.agency/lux/dunkin-donuts-successful-rebranding-in-an-evolving-industry/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-secrets-of-successful-development-how-some-franchise-brands-do-it-better-than-others-2713740" target="_blank" rel="nofollow">Dunkin’ has since evolved, and in 2018 cut donuts from their brand name entirely</a>. In addition to expanding its shops throughout the 2010s, Dunkin was able to extend its reach further with a strong commitment to social media efforts. TikTok stars like <a href="https://www.businessinsider.com/tiktok-star-charli-damelio-gave-dunkin-millions-free-video-views-2020-2?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-secrets-of-successful-development-how-some-franchise-brands-do-it-better-than-others-2713740" target="_blank" rel="nofollow">Charli D'Amelio</a> have been brand advocates for Gen Z, helping inform a whole new generation of Dunkin’ fanatics.&nbsp;Success in franchise growth today is not linear — tapping into the insights from customers is key. Knowing what your customer base looks like and how they think is important in making sure you’re able to adapt, create and grow a valuable brand. Especially in the game of franchise.

The Secrets of Successful Development: How Some Franchise Brands Do it Better Than Others

1851 Franchise

Examining the downfall of Krispy Kreme and the success of Dunkin — how is it that some brands are better able to adapt?

the-secrets-of-successful-development-how-some-franchise-brands-do-it-better-than-others

Mosquito Squad Plus

How This Marine Corps Veteran Found Freedom and Purpose With Mosquito Squad

how-this-marine-corps-veteran-found-freedom-and-purpose-with-mosquito-squad

Spadea Lignana Franchise Attorneys

How The DeFelice Brothers Turned a $10,000 Loan Into an Award-Winning Franchise With Help From Spadea Lignana

how-the-defelice-brothers-turned-a-10000-loan-into-an-award-winning-franchise-with-help-from-spadea-lignana

Caring Transitions

How This Gilbert Entrepreneur Found Purpose Helping Families Through Life’s Transitions

how-this-gilbert-entrepreneur-found-purpose-helping-families-through-lifes-transitions

USA Ninja Challenge

Where Passion Meets Purpose: USA Ninja Challenge Gives Franchisees the Power to Change Lives

where-passion-meets-purpose-usa-ninja-challenge-gives-franchisees-the-power-to-change-lives

SweatHouz

From Finance to Wellness: Natalie Siewers’ Path to Leading SweatHouz in Northern Virginia

sweathouz-franchise-northern-virginia-natalie-siewers

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Thursday 1851 Franchise Agg - NASAA’s Noncompete Push

NASAA’s Noncompete Push Puts Franchise Growth on Uncertain Ground

franchise-noncompete-nasaa-advisory-reasonableness-standard

How a Steady Economy Could Help Franchisors Plan Their Next Move

how-a-steady-economy-could-help-franchisors-plan-their-next-move

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

U.S. Government Shutdown - Impact on Franchises - 1851 Franchise

Government Shutdown Stalls SBA Loans: How the Shutdown Could Impact Franchises

government-shutdown-impacts-sba-loans-tourism-franchises

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Subway Franchisees Resist Expensive Remodel Directives

subway-franchisees-resist-expensive-remodel-directives

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

Top Early Childhood Education and Child Care Franchises for 2025 - 1851 Franchise

Top Early Childhood Education and Child Care Franchises for 2025

early-childhood-education-child-care-franchises

The Secrets of Successful Development: How Some Franchise Brands Do it Better Than Others

MORE STORIES LIKE THIS