1851

Creating and growing a business is easier said than done.&nbsp;In the world of franchising, a brand’s success is weighed heavily on its ability to develop a strong footprint and make an impact on as many consumers as possible. That being said, a brand’s rapid growth can create additional challenges. Trying to grow too quickly&nbsp; can be harmful to any&nbsp; business type, but a franchise brand that rushes into expansion too soon could risk crashing into financial doom.&nbsp;Many franchise businesses have failed after neglecting to listen to the insight of the consumer and overestimating their ability to expand. <a href="https://www.cnbc.com/2014/10/31/10-famed-american-franchises-that-faced-financial-ruin.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-secrets-of-successful-development-how-some-franchise-brands-do-it-better-than-others-2713740" target="_blank" rel="nofollow">Remember Krispy Kreme?</a> The brand’s infamous donut shops were once a staple on almost every block across the U.S., but they’ve since downsized. <a href="https://www.morebusiness.com/franchise-risks/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-secrets-of-successful-development-how-some-franchise-brands-do-it-better-than-others-2713740" target="_blank" rel="nofollow">In 2003 and 2004, Krispy Kreme’s revenues increased by 15%, but those same store revenues had only increased by .1%.</a> Krisy Kreme’slarge expansion was consequently followed by the closing over half of their locations nation-wide, letting future franchise generations know that although their product may be popular it’s not necessarily marketable to everyone.So, what does success look like when trying to develop a franchise brand? McDonald’s laid the model of success that Dunkin’ has since transformed to meet the needs and desires of their target consumers, benchmarking a whole new standard for franchise success.&nbsp;The true hero of Dunkin’s past was the donut. When the company was founded in 1950 fitness and nutrition weren’t as important to their customers, and while the brand still sells donuts in their stores, coffee has become the focal point. For other brands, a moderate level of success and a focus on a hero product is enough to sustain growth but Dunkin’ paid attention to its consumers changing preferences and was able to shift their brand’s focus to maintain their consumer base.New York City 35% of coffee drinkers <a href="https://www.eater.com/2015/1/15/7551497/starbucks-dunkin-donuts-peets-coffee-spending-percent?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-secrets-of-successful-development-how-some-franchise-brands-do-it-better-than-others-2713740" target="_blank" rel="nofollow">prefer Dunkin’ over Starbucks</a> for their morning cup of coffee In the early 2000s Dunkin’ saw that its coffee sales were on the rise, as many of their drive-thrus were serving customers quicker than Starbucks. The brand also noted the success in offering customers a variety of flavors for their coffee. By diversifying their product, Dunkin’ was able to reach a whole new customer base.<a href="https://propane.agency/lux/dunkin-donuts-successful-rebranding-in-an-evolving-industry/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-secrets-of-successful-development-how-some-franchise-brands-do-it-better-than-others-2713740" target="_blank" rel="nofollow">Dunkin’ has since evolved, and in 2018 cut donuts from their brand name entirely</a>. In addition to expanding its shops throughout the 2010s, Dunkin was able to extend its reach further with a strong commitment to social media efforts. TikTok stars like <a href="https://www.businessinsider.com/tiktok-star-charli-damelio-gave-dunkin-millions-free-video-views-2020-2?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-secrets-of-successful-development-how-some-franchise-brands-do-it-better-than-others-2713740" target="_blank" rel="nofollow">Charli D'Amelio</a> have been brand advocates for Gen Z, helping inform a whole new generation of Dunkin’ fanatics.&nbsp;Success in franchise growth today is not linear — tapping into the insights from customers is key. Knowing what your customer base looks like and how they think is important in making sure you’re able to adapt, create and grow a valuable brand. Especially in the game of franchise.

The Secrets of Successful Development: How Some Franchise Brands Do it Better Than Others

1851 Franchise

Examining the downfall of Krispy Kreme and the success of Dunkin — how is it that some brands are better able to adapt?

the-secrets-of-successful-development-how-some-franchise-brands-do-it-better-than-others

Pet Wants

Why Fresh, Healthy Food Matters for Your Pet's Long-Term Health

fresh-pet-food-unleashing-the-power-of-healthy-nutrition-for-your-furry-family

Caring Transitions

Caring Transitions Targets Fresno, California, for Franchise Growth

caring-transitions-targets-fresno-california-for-franchise-growth

Strategic Franchising

Work-Life Balance as a Franchise Owner: Is It Possible?

work-life-balance-as-a-franchise-owner-is-it-possible

The Top 10 Questions To Ask Before Buying a Franchise

top-10-questions-to-ask-before-buying-a-franchise

Caring Transitions Targets Memphis, Tennessee, for Franchise Growth

caring-transitions-targets-memphis-tennessee-for-franchise-growth

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Roof Scientist Launches Franchise Opportunity, Revolutionizing Roof Preservation with Innovative Technology

roof-scientist-launches-franchise-opportunity-revolutionizing-roof-preservation-with-innovative-technology

Restaurant Business: How McDonald's Is Restructuring To Compete With Specialized Chains

restaurant-business-how-mcdonalds-is-restructuring-to-compete-with-specialized-chains

Design with hundred dollar bill and orange "recession" banner across the middle

ABC News: Recession Risks Are Rising, Economists Say. Here’s What to Know.

recession-risks-impact-economy-franchise-world

NRA: Restaurants Focus On Enhancing In-Store Experiences To Attract Diners in 2025

nra-restaurants-focus-on-enhancing-in-store-experiences-to-attract-diners-in-2025

The Joint Chiropractic - Dr. Anthony Tran - IFA Franchisee of the Year - 1851 Franchise

The Joint Chiropractic’s Dr. Anthony Tran Named Franchisee of the Year by the IFA

joint-chiropractic-dr-anthony-tran-ifa

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025 - 1851 Franchise

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025

paris-baguette-ranks-among-top-franchises-on-entrepreneurs-franchise-500-for-2025

DOJ FTC Antitrust Guidelines - Franchise News - 1851 Franchise

DOJ and FTC Issue New Antitrust Guidelines with Implications for Franchising

doj-and-ftc-issue-new-antitrust-guidelines-with-implications-for-franchising

Photo of a basket of chicken wings with dipping sauce and celery

RestaurantNews: Franchisees File Comprehensive Legal Complaint Against Hurricane AMT

restaurantnews-franchisees-file-comprehensive-legal-complaint-against-hurricane-amt

TruGolf - Hybrid Golf Franchise - Nexus Golf - 1851 Franchise

TruGolf Links Unveils Revolutionary Hybrid Golf Franchise Concept

trugolf-links-unveils-revolutionary-hybrid-golf-franchise-concept

Florida Franchisee Reflects on Success and Growth with Sylvan Learning

florida-franchisee-reflects-on-success-and-growth-with-sylvan-learning

Domonique Downing - Big Frog Franchise - Fayetteville, GA - 1851 Franchise

Coca-Cola Scientist Finds Path to Autonomy with Big Frog Franchise in Fayetteville, Georgia

big-frog-franchise-fayetteville-georgia

Top 25 Emerging Restaurant Franchises - 1851 Franchise

Top 25 Emerging Restaurant Concepts to Consider in 2025

top-emerging-restaurant-concepts-to-consider

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

The Top Quick Service Restaurant Franchises for 2025

the-top-quick-service-restaurant-franchises

The Secrets of Successful Development: How Some Franchise Brands Do it Better Than Others

MORE STORIES LIKE THIS