The Carpet Chemist Franchise Information

Play

Get Started Today

Do you have $20,000 cash without the bank?

ABOUT THE CARPET CHEMIST

  • How much it costs
  • The Carpet Chemist
  • Why The Carpet Chemist? Why Now?
  • What Sets The Carpet Chemist Apart?
  • Why the Carpet Cleaning and Repair Category?
  • Why You?
  • The Investment and How Much Can I Make?
  • Carpet Chemist
  • The Carpet Chemist
$77,300 to 109,700
Start-Up Cost
$30,000
Initial Franchise Fee
8%
Royalty

image

More than just a carpet cleaning company, The Carpet Chemist is a comprehensive resource for carpet cleaning, repair, restoration, dyeing and stretching. The Carpet Chemist can also clean and repair rugs and upholstery, setting the brand apart from its competitors by making it a one-stop shop for all carpet concerns.

Trained to meet the Institute of Inspection, Cleaning, Restoration and Certification standards for water damage remediation and restoration, The Carpet Chemist can save a water-damaged carpet and restore it back to pre-damaged condition, something no basic carpet cleaning company can offer.

From restoration to rehabbing to redesigning, demand for home services in this country has never been higher. While the US economy shrank by 3.5 percent in 2020, spending on home improvements and repairs grew more than three percent to nearly $420 billion, as people modified their living spaces in response to the COVID-19 pandemic, according to a  report  conducted by the Joint Center for Housing Studies of Harvard University. 

With Americans currently on a post-pandemic spending spree, that trend is only accelerating. One of the few players in the niche specialty of carpet cleaning, restoration and repair, The Carpet Chemist is poised to meet the growing demand for its services.

Designed to maximize profitability for franchise owners by creating a low-investment path into the booming carpet cleaning industry, The Carpet Chemist is one of the most lucrative and sought-after opportunities in franchising.

As its name implies, The Carpet Chemist applies its own lab-tested methods to do what often doesn’t seem possible — from making carpet burn marks magically disappear to restoring the look of old carpeting so it appears brand new again. 

The Carpet Chemist’s unique stretching techniques saves the life of a carpet, in turn saving money for customers who’ve been told by other carpet companies to rip it up and replace it. 

While other carpet cleaning companies use chemicals that contain carcinogens, The Carpet Chemist works all of its magic without using any harsh chemicals, so customers can breathe in with complete confidence.

But that doesn’t mean its methods are not effective. Using non-toxic solutions formulated in its laboratory, The Carpet Chemist is known for its ability to successfully tackle pet urine stains and odor, red beverage stains (wine, sodas, sports drinks), coffee stains, rust stains and even color loss caused by sun fading. 

From its unique stain guard system that protects carpets and rugs from spills, dirt and even insects to ongoing cleaning options that keep carpets in peak condition and guarantee recurring revenue throughout the year, The Carpet Chemist is designed to maximize profitability for its franchise owners by offering an array of effective services that meet a variety of homeowner and business needs.

With a renewed, post-COVID focus on the home, there’s never been a better time to invest in this $5 billion-dollar carpet cleaning and repair industry, one that’s projected to continue growing by at least 3% annually. 

Because it provides a range of services and proprietary techniques that other carpet cleaning companies don’t offer, The Carpet Chemist attracts a variety of residential, commercial and interior design clients with an array of needs — from carpet cleaning to carpet restoration, rug cleaning to upholstery cleaning and carpet color correction to carpet stretching. The Carpet Chemist can do it all, which is why it’s become a valued, go-to resource for so many busy clients.

While The Carpet Chemist’s innovative techniques are unique to the industry, they’re not difficult to learn. The emerging brand’s comprehensive 10-day training program gives franchisees everything they need to know to start servicing clients immediately. 

In addition, The Carpet Chemist’s continuing education program allows franchisees to stay on the cutting edge of carpet techniques while its network of talented franchise owners offer ideas and best practices to ensure success through personal support. Franchise owners are equipped with everything they need to start growing their businesses quickly, effectively and for the fraction of a cost of most other businesses.

The initial investment to open a The Carpet Chemist franchise ranges from $77,000 to $109,000, which includes the leasing of a van and the initial $30,000 franchise fee. And because no office space is required — which can often cost small-business owners up to $1000 per employee every month — franchise owners maintain little ongoing overhead costs.

The gross revenue for The Carpet Chemist’s company-owned outlet was $159,025 in 2019 and $217,474 in 2020. Individual results may differ from franchisee to franchisee, but most franchisees are expected to recoup their investment and turn a profit within their first year in business. To learn more visit https://thecarpetchemistfranchise.com/

imagePlay

The Carpet Chemist is a carpet repair and cleaning company with a niche service and little to no competition, no matter the location. The Carpet Chemist corporate team provides training to help franchisees learn the ins and outs of the specialty repair systems and the art of carpet dyeing and repair, a qualification that sets The Carpet Chemist apart from the competition.

Executive Q&A

Executive Q&A: The Carpet Chemist CEO Brandon Cerrito

Executive Q&A: The Carpet Chemist CEO Brandon Cerrito

1851 Franchise spoke with the founder of the emerging carpet care franchise about the inspiration behind starting the brand, what he’s accomplished so far and what’s to come.

When starting his carpet cleaning business, Brandon Cerrito knew he was facing tough competition in a heavily-saturated market. He had experience from working at a carpet company before founding his own emerging franchise, The Carpet Chemist, and knew the key to success was standing out in the services offered. 

He decided to capitalize on a few different novelty areas of carpet care, like dyeing and stretching in addition to repairs and cleaning, and be the company that’s a one-stop shop for the various needs of customers. The Carpet Chemist is growing fast and hopes to have 22 locations open in Kentucky by the end of this year. Cerrito spoke with 1851 Franchise about the brand and the vision he has for it.

1851 Franchise: When creating this company and concept, what void were you looking to fill? What was missing in that space? 

Brandon Cerrito: When I started my carpet cleaning business, I competed with millions of other carpet cleaners in the area. You don't have to go to tech school; anybody can just buy a piece of equipment and say they're a professional carpet cleaner. So you can either compete or you can carve out a niche, and I have found that. Talking to my customers, they would ask, ‘Can you do anything about these wrinkles in my carpet? Can you fix up this area where my dog tore it? Can you fix this discoloration or bleach spot?’ The installation companies don’t have time for those. So there’s carpet stretching, repairs, dyeing, and I did a Google search to see what kinds of companies do that, and nobody is really doing this anywhere. 

So, my wife and I decided we should buy the equipment and learn how to do these services. And when we did, the floodgates opened. We're filling those voids because nobody else is doing it. We were getting calls from out-of-state and all over the place, so we decided we needed to do something big with this and franchise. 

1851: What would you say The Carpet Chemist is doing best right now?

Cerrito: Obviously, carpet cleaning and specialty stain removal are always going to be there. We specialize in all the odor removal, red wine, slime, ink and curry stains, and all that stuff that nobody else can get out. But honestly, what is exploding right now is oriental rug cleaning services. A handful of oriental rug cleaners in our area have been doing it for 30 or 40 years, but they're either retiring or selling the business. We're really capitalizing on that and taking it on as our thing. The demand is so high it’s hard to keep up.

1851: What are some of your growth goals and the vision that you want The Carpet Chemists to fulfill?

Cerrito: Our team has a plan and a goal as an emerging brand. My goal is to get 22 franchises in 2022. We have about half a dozen potential franchisees in the pipeline right now. We secured the first franchisee, and then immediately after that, we got two or three more inquiries — then they steadily rolled in after that. Now it's like, ‘Hold on; you better get ready.’ We're gaining some momentum, and some traction — and our systems are all ready to go. If five of them want to sign tomorrow, we will be ready. 

1851: What are some learning opportunities that the company leveraged to get to where it is today?

Cerrito: We've learned a lot about what not to do in terms of marketing because as a new business owner and new franchisor, many people promise and try to sell you on services. We used to be that company and spent a lot of money on all these things and got burned a few times. We’ve learned what works, and we've stuck with that formula. We can educate our franchisees on how we've dialed in their marketing and what we suggest they spend on advertising dollars. We have tips and tricks that have worked for us in getting the brand name out there and building relationships with commercial and residential clients. 

1851: What are the most important milestones that you've hit over the last five years?

Cerrito: Every year we've been in business, we've financially surpassed our goals. So it keeps going up and up. Building out and creating all these systems to give to the franchisees was a monumental task that took a couple of years to put together because we did it all ourselves rather than hire a team. It was a huge undertaking, from building out operations manuals to tons and tons of checklists and all these other things that go along with the blueprint you create for your franchise to follow.

My wife and I have been able to get off the truck because we have hired employees that can run the show without us. So we've got to step into the role of just overseeing the day-to-day, which frees us up to work on the franchise part of it.

1851: What does an ideal franchisee look like to you, in terms of personal traits, experience and how they run the business?

Cerrito: We really don't expect them to have carpet experience; we train all that. We want somebody with a strong work ethic, where this will be their own business and their baby. We want somebody passionate about going out and doing the work, who interacts with the customers and is a good owner-operator. This is going to be guerilla marketing. They'll have to get out there and introduce themselves to customers and commercial accounts, so they just need to be passionate about what they're doing and have a good attitude and work ethic. 

1851: How does the corporate team support the franchisees?

Cerrito: I'll have bi-weekly phone calls with the franchisee and contact them every two weeks in the beginning. We're in constant communication with them. We've got a pretty good team, so they can always reach out to somebody, and we can help with whatever it is — be it marketing or a technical issue with a carpet repair. We're not going to leave them hanging, and we are absolutely not going to let them fail. After they become a franchisee, they have access to our portal, and we've got tons of videos about everything we do. And if they have questions beyond that, we have people they can call or email to help them through it. 

Another huge thing is we have a call center that receives the calls and books the appointments for them, so the franchisee will not be out in the field and have to worry about stopping to answer the phone and book an appointment. We take care of all that for them. All they do is wake up in the morning, look at their schedule for the day and go to the job. We simplified all that for them. 

The total investment necessary to begin operating a Carpet Chemist Business with a base operating territory is $77,300 to 109,700, including a $30,000 franchise fee.

Franchise Growth Markets
  • Future Markets
  • Top Growth Market
  • Unavailable Markets

Get Started Today

Do you have $20,000 cash without the bank?