1851

For <a href="http://www.togosfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=togos-provides-increased-franchisee-support-during-brand-transformation-2703787" target="_blank" rel="nofollow" target="_blank">Togo&rsquo;s</a>, the &ldquo;West Coast Original&rdquo; sandwich brand launched in San Jose, California in the 1970s, keeping their original customer base while attracting new fans is important to the brand <a href="https://togos.1851franchise.com/details/2703226/Togo-s-Positioned-to-Grow-Within-Sandwich-Industry-s-Sustainable-Climate?utm_source=1851franchise.com&utm_medium=article&utm_campaign=togos-provides-increased-franchisee-support-during-brand-transformation-2703787#trending" target="_blank" rel="nofollow" target="_blank">as it grows</a>.

Earlier this year, the brand <a href="https://togos.1851franchise.com/details/2703093/Togo-s-Holdings-LLC-Announces-New-President-as-Part-of-Executive-Team-Changes?utm_source=1851franchise.com&utm_medium=article&utm_campaign=togos-provides-increased-franchisee-support-during-brand-transformation-2703787#category" target="_blank" rel="nofollow" target="_blank">hired President Glenn Lunde</a> to further elevate and innovate the West Coast premium sandwich leaders menu with even better quality ingredients and bigger portions.

&ldquo;<a href="https://togos.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=togos-provides-increased-franchisee-support-during-brand-transformation-2703787" target="_blank" rel="nofollow" target="_blank">Togo&rsquo;s</a> is famous for its big, fresh, meaty sandwiches and we wanted to build on that success by providing our customers even better turkey and a full 1/4lb of meat on every sandwich,&rsquo;&rdquo; said Lunde. &ldquo;The menu is also a win for our Franchisees because we simplified all of the sandwich recipes for greater consistency and ease of assembly.&rdquo;&nbsp;

As part of the menu innovation efforts, Lunde brought Anna Nero to the Togo&rsquo;s team as Senior Vice President of Marketing. Nero brings more than 21 years of experience in brand development, following her well-established career in marketing and product development with Panda Restaurant Group.

&ldquo;Joining the Togo&rsquo;s brand is exciting for me because I&rsquo;m already a fan and consumer,&rdquo; Nero said. &ldquo;It was enticing to come aboard and help grow a brand that has been a fabric of so many communities over the years.&rdquo;

As Nero and the rest of the leadership team work to enhance the delicious fan favorites on the Togo&rsquo;s menu, they&rsquo;re also focused on changes that allow operations to become more efficient and effective at the unit-level.

In addition to improving the sandwich ingredients and portions, Togo&rsquo;s created a fresh new look and feel to the menuboard panels that also made them much easier to navigate so customers can quickly find their favorite choices

&ldquo;People eat with their eyes. And the graphics on the new menu board are very appetizing, so people are getting the sandwiches just how they see them now,&rdquo; said 40+ year franchisee Dan Pearson.

After collaborating with the Franchisees on how best to improve the quality and portions of the recipes, Togo&rsquo;s leadership team prioritized the high touch &ldquo;cascade training&rdquo; of the menu changes to each and every Franchisee and GM with 3-hour hands-on training sessions.

&ldquo;From my previous experience, I know that this step of re-marketing requires persistence and consistency to grow,&rdquo; Nero said. &ldquo;The opportunity for Togo&rsquo;s franchisees to give our loyal guests a better sandwich every day is the ultimate goal.&rdquo;

As part of the updated offerings, in September the brand is launching a Sriracha Melts line-up featuring the customer&rsquo;s choice of hand sliced hot roast beef, signature pastrami or oven roasted turkey with a creamy sriracha sauce. &nbsp;Continuing its focus on higher quality and greater portions that Togo&rsquo;s prides itself on, the new sandwiches plays into the spicy flavor profile that customers are looking for.

&ldquo;Our sandwiches are now easier to make so we can build on that foundation with even tastier sandwich experiences for our guests,&rdquo; Nero added.

In 2018, as a next step, the leadership team plans to update its salad and wrap offerings to be operationally easier to execute, while providing even more fresh flavor. They will also focus on &ldquo;clean&rdquo; salad dressings that are a growing priority for customers. These enhancements are part of a <a href="https://togos.1851franchise.com/details/2703519/Togo-s-New-COO-Reveals-His-Strategy-to-Position-Company-for-Growth?utm_source=1851franchise.com&utm_medium=article&utm_campaign=togos-provides-increased-franchisee-support-during-brand-transformation-2703787#trending" target="_blank" rel="nofollow" target="_blank">larger operational strategy</a> that includes moving to a pay first method of operations, point-of-sale improvements, improved offsite site ordering and more streamlined catering orders.

&ldquo;We are trying to make operational changes and support our franchisees throughout these re-marketing efforts that allow them to successfully serve guests from start to finish within 30 minutes, the usual lunchbreak timeframe,&rdquo; Nero said. &ldquo;These changes in the ways that we build sandwiches and salads will help our operators improve customer service and the brand as a whole.&rdquo;

When asked what makes for the franchisor&rsquo;s success, Lunde feels strongly that the franchisee&rsquo; success makes for franchisor success. The company has to support the franchisees in the best way possible to become their franchisor of choice.

&ldquo;If a current franchisee wants to invest their hard-earned money, we want them to enthusiastically invest in another Togo&rsquo;s restaurant. For first time franchisees, we want to show them why Togo&rsquo;s is the best place to Work, Eat, and Own!&rdquo;

&nbsp;

&nbsp;

Togo's, sandwich franchise, growing franchises, franchisee support

Togo’s Provides Increased Franchisee Support During Brand Transformation

1851 Franchise

How the 40+ year old premium sandwich leader is elevating its look and taste to build on its loyal customer base

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