Top 25 Franchise Marketing Leaders: Amanda Evans – Senior Vice President of Marketing, Stellar Service Brands

Name: Amanda Evans
Role: Senior Vice President of Marketing
Brand: Stellar Service Brands
Brand Website: https://stellarservicebrands.com/

With a career built around simplifying complex marketing disciplines for everyday operators, Amanda Evans has become a powerful voice in franchise marketing. At Stellar Service Brands — parent company to several leading home services concepts — Evans has shaped a marketing approach that helps hundreds of franchisees turn tools into results, build strong reputations in their communities and confidently grow their businesses.

Evans believes great franchise marketing is about equipping owners with the right systems, training and clarity to succeed in their local markets. Her work focuses on helping franchisees master customer experience, connect authentically with their communities and understand the KPIs that drive real revenue. For Evans, franchise marketing is most impactful when it builds confident, capable operators who understand how to win locally.

Q&A With Amanda Evans, Senior Vice President of Marketing, Stellar Service Brands

1851 Franchise: What do you love most about franchise marketing?

Amanda Evans: I love helping people succeed in business ownership. Franchising lets me take the complexities of digital, local outreach, branding and customer experience and simplify them so owners can actually use them every day.

Watching a franchisee grow revenue, build a strong reputation in their community and truly master their business never gets old. It’s why I do what I do.

1851: What is the single most important thing franchise marketing pros can do to impact franchisees’ unit-level economics?

Evans: The most important thing we can do is clearly define what makes our brand the best local choice, and then equip franchisees to bring that differentiation to life in their markets.

That means more than national campaigns. It’s helping owners understand how to show up locally, how to make the customer experience unmistakably “us,” and how to connect the dots between marketing activity, lead quality, booking rates and revenue.

When we teach franchisees how to use the tools, measure the right KPIs and stay focused on the things that actually move the needle, everything changes.

1851: What is the largest marketing opportunity you see for franchise brands?

Evans: Creating authentic, local connection — and helping franchisees master it.

Corporate can do a lot, but the brands that win are the ones that help their local owners build meaningful, repeatable, relationship-driven activity with the customers, partners and communities right outside their door.

The opportunity is in simplifying this work: giving franchisees ready content, training on local sales and community involvement, and the confidence to show up consistently. When owners understand how to make local marketing part of how they operate — not just a random event — then everything changes.

1851: What are the top marketing trends you see for 2026?

Evans: AI is here to stay, and we need to stay curious about it. Continue to learn how it influences what customers see and how they make decisions.

The customer journey isn’t a straight line anymore. People jump from social to Google to a friend’s recommendation to reviews and back again. The brands that understand how customers actually shop or source services — and keep up with the constant changes — will win.

A consistent, authentic and trustworthy local presence is becoming even more important. Customers want to know who is coming into their home. Reviews, photos, local stories and a clear explanation of what makes your service different will continue to matter more than big national messages.

1851: What is one bold prediction you have for what’s next in marketing?

Evans: I think the brands that win next won’t be the ones with the flashiest ads; they’ll be the ones that help their franchisees show up confidently and consistently in their communities.

As marketing gets more crowded, customers will choose the businesses they know and trust.

So my bold prediction is this: The real competitive edge will come from making local marketing part of how owners operate, not an afterthought. The brands that give their franchisees the right tools, simple playbooks and the confidence to connect with their neighbors will stand out.

Want to learn more about how 1851 helps franchisors grow their franchises with confidence? Visit www.1851growthclub.com and see what we can do for you.