1851

The <a href="https://1851franchise.com/developmentawards2021">1851 Franchise’s Franchise Development Website Awards</a> are back to highlight the best-of-the-best in franchising’s development sites. A panel of eight expert judges evaluated each franchise development site according to three criteria: first impressions, quality of content and ease of use. Sites were scored on a five-point scale in accordance with these three criteria, with the overall website rankings based on a composite average of the judges’ scores.&nbsp;Coming in at number four is <a href="https://batteriesplusfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-franchise-development-website-number-4-batteries-plus-2717495" target="_blank" rel="nofollow">Batteries Plus’ franchise sales website</a>, which received an overall average score of 4.4. The battery retailer’s franchise development website secured an average score of 4.3 for first impressions, as well as an average score of 4.7 for content and 4.4 for ease of use.&nbsp;“The Batteries Plus site is detailed and descriptive on each page,” said <a href="https://www.linkedin.com/in/lianecaruso?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-franchise-development-website-number-4-batteries-plus-2717495" target="_blank" rel="nofollow">Liane Caruso</a>, senior vice president of entrepreneur media and one of this year’s expert judges. “It made the top five because it is bright and colorful, with a clean design and a good user experience. As you navigate the page, it is like you are following a journey.”The first impressions metrics for each franchise development site are determined in consideration of five subfactors: usability, UI/UX design, site performance, SEO and mobile accessibility. The Batteries Plus website scored high in this category thanks to a sleek design and easy accessibility, as well as user-friendliness from a design and technical standpoint.&nbsp;The content metrics are determined by the presence and strength of three subfactors: motivating content, calls to action and reasons to buy now. It is imperative that franchise sites tell compelling stories that are specifically designed to drive action. The Batteries Plus site features industry analytics, high-quality graphics, introductory videos and video testimonials from franchisees. The site also features a section specifically dedicated to blog posts and press articles where prospects can read more about the brand’s latest news.&nbsp;The ease-of-use metrics score was determined in relation to location, depth and ease of application. For example, a successful development website should provide a simple, navigable inquiry form so that prospects can quickly tell franchisors that they are interested. The form to request more information should be easily accessible on every page and easy to view.&nbsp;“I liked the Batteries Plus website because the contact form is right at the top of the page,” said Caruso. “I like how they are clearly trying to attract multi-unit owners with ‘enhance your portfolio’ and a ‘multi-unit’ button. They clearly cover the ‘Why’ on the home page and highlight the available markets.”Throughout the Batteries Plus website, there are several forms to request more information, as well as easily downloadable reports and phone numbers to call. The site also provides high-level details of costs so that under-qualified candidates don’t waste the franchisor’s time and qualified candidates know the specifics of what they are getting into.&nbsp;The three metrics of first impressions, content and ease of use offer a streamlined way to analyze the effectiveness of a franchise development website. As the rankings show, when these three factors come together, the website can become the starting point of the franchise development process and serve as the primary entry point into the brand.

Top Franchise Development Website: Number 4 — Batteries Plus

1851 Franchise

A panel of eight franchise industry experts judged more than 200 franchise development websites and ranked Batteries Plus’ site as No. 4.

top-franchise-development-website-number-4-batteries-plus

Minuteman Press International

Minuteman Press franchise owner Chris Greene (3rd from left) thrives after buying 2 NY print shops.

Minuteman Press Franchisee Buys Two Independent NY Print Shops & Grows

minuteman-press-franchisee-buys-two-independent-ny-print-shops-grows

Mosquito Squad Plus

How This Marine Corps Veteran Found Freedom and Purpose With Mosquito Squad

how-this-marine-corps-veteran-found-freedom-and-purpose-with-mosquito-squad

Spadea Lignana Franchise Attorneys

How The DeFelice Brothers Turned a $10,000 Loan Into an Award-Winning Franchise With Help From Spadea Lignana

how-the-defelice-brothers-turned-a-10000-loan-into-an-award-winning-franchise-with-help-from-spadea-lignana

Caring Transitions

How This Gilbert Entrepreneur Found Purpose Helping Families Through Life’s Transitions

how-this-gilbert-entrepreneur-found-purpose-helping-families-through-lifes-transitions

USA Ninja Challenge

Where Passion Meets Purpose: USA Ninja Challenge Gives Franchisees the Power to Change Lives

where-passion-meets-purpose-usa-ninja-challenge-gives-franchisees-the-power-to-change-lives

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Thursday 1851 Franchise Agg - NASAA’s Noncompete Push

NASAA’s Noncompete Push Puts Franchise Growth on Uncertain Ground

franchise-noncompete-nasaa-advisory-reasonableness-standard

How a Steady Economy Could Help Franchisors Plan Their Next Move

how-a-steady-economy-could-help-franchisors-plan-their-next-move

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

U.S. Government Shutdown - Impact on Franchises - 1851 Franchise

Government Shutdown Stalls SBA Loans: How the Shutdown Could Impact Franchises

government-shutdown-impacts-sba-loans-tourism-franchises

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

image of mellow mushroom deep dive into financials article from 1851 franchise

Mellow Mushroom Franchise Costs, Fees, Profit and Data for 2025

mellow-mushroom-franchise-deep-dive

Shoot 360 Aims for the Topgolf Model, Using Elite Basketball Tech to Appeal to Players '7 to 70'

shoot-360-franchise-growth-tech-basketball-brad-butterworth

How goGLOW Turned Clean Beauty Into a Scalable Franchise and Why It’s Accelerating Now

goglow-clean-beauty-tanning-franchise

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Top Early Childhood Education and Child Care Franchises for 2025 - 1851 Franchise

Top Early Childhood Education and Child Care Franchises for 2025

early-childhood-education-child-care-franchises

Top Franchise Development Website: Number 4 — Batteries Plus

MORE STORIES LIKE THIS