Top Franchise Development Websites: 31 - 40

This month, 1851 Franchise’s Franchise Development Website Awards have returned to announce the most effective and engaging development sites in franchising. A panel of eight expert judges evaluated each franchise development site according to three criteria: first impressions, quality of content and ease of use. Sites were scored on a five-point scale in accordance with these three criteria, with the overall website rankings based on a composite average of the judges’ scores.

The first impressions metrics for each franchise development site are determined in consideration of five subfactors: usability, UI/UX design, site performance, SEO and mobile accessibility. The content metrics are determined by the presence and strength of three subfactors: motivating content, calls to action and reasons to buy now. The ease-of-use metrics score was determined in relation to location, depth and ease of application.

This year's judges include Stan Friedman, president of FRM Solutions; Michelle Rowan, president & COO of Franchise Business Review; Thomas Scott, CEO of Brand Journalists; Tom Spadea, co-founder of Spadea Lignana Law Firm; Brent Dowling, co-founder and CEO of Raintree; Sean Fitzgerald, president of TruBlue Total House Care; Liane Caruso, senior vice president of Entrepreneur Media; and Kay Ainsley, managing director of ?MSA Worldwide.

Here the average scores for the 10 websites that came in between 31 and 40:

40. Celebree Schools

• First Impressions: 4.2
• Content: 3.8
• Ease of Use: 3.7
• Overall Average Score: 3.9

39. ComForCare

• First Impressions: 3.8
• Content: 3.7
• Ease of Use: 4.2
• Overall Average Score: 3.9

38. Pinch A Penny

• First Impressions: 4.2
• Content: 4.0
• Ease of Use: 3.5
• Overall Average Score: 3.9

37. TWO MEN AND A TRUCK*®

• First Impressions: 3.8
• Content: 3.8
• Ease of Use: 4.0
• Overall Average Score: 3.9

36. British Swim School

• First Impressions: 3.8
• Content: 3.7
• Ease of Use: 4.2
• Overall Average Score: 3.9

35. Cold Stone Creamery

• First Impressions: 4.3
• Content: 3.8
• Ease of Use: 3.7
• Overall Average Score: 3.9

34. Young Chefs Academy

• First Impressions: 4.0
• Content: 3.8
• Ease of Use: 4.0
• Overall Average Score: 3.9

33. Richard’s Painting

• First Impressions: 3.8
• Content: 3.8
• Ease of Use: 4.2
• Overall Average Score: 3.9

32. ChemDry

• First Impressions: 3.8
• Content: 4.0
• Ease of Use: 4.0
• Overall Average Score: 3.9

31. Taco Time

• First Impressions: 4.3
• Content: 3.8
• Ease of Use: 3.8
• Overall Average Score: 4.0

30. Papa Murphy’s

• First Impressions: 4.0
• Content: 3.7
• Ease of Use: 4.5
• Overall Average Score: 4.1