Top Franchise Development Websites: 51 - 60

This month, 1851 Franchise’s Franchise Development Website Awards have returned to announce the most effective and engaging development sites in franchising. A panel of eight expert judges evaluated each franchise development site according to three criteria: first impressions, quality of content and ease of use. Sites were scored on a five-point scale in accordance with these three criteria, with the overall website rankings based on a composite average of the judges’ scores.

The first impressions metrics for each franchise development site are determined in consideration of five subfactors: usability, UI/UX design, site performance, SEO and mobile accessibility. The content metrics are determined by the presence and strength of three subfactors: motivating content, calls to action and reasons to buy now. The ease-of-use metrics score was determined in relation to location, depth and ease of application.

This year's judges include Stan Friedman, president of FRM Solutions; Thomas Scott, co-founder and COO at Home Based Franchise Group; Brent Dowling, co-Founder and CEO at Raintree; Tom Spadea, co-founder of Spadea Lignana Law Firm; Sean Fitzgerald, president of TruBlue Total House Care; Michelle Rowan, president and COO of Franchise Business Review; Liane Caruso, CEO of helloCMO; and Kay Ainsley, managing director of MSA Worldwide.

Here the average scores for the 10 websites that came in between 60 and 51:

60. The Honey Baked Ham Co.®

• First Impressions: 3.8
• Content: 3.8
• Ease of Use: 3.2
• Overall Average Score: 3.6

59. Happy Cat Hotel

• First Impressions: 3.7
• Content: 3.8
• Ease of Use: 3.3
• Overall Average Score: 3.6

58. Any Lab Test Now®

• First Impressions: 3.8
• Content: 4.0
• Ease of Use: 3.2
• Overall Average Score: 3.7

57. Primrose Schools

• First Impressions: 3.7
• Content: 3.7
• Ease of Use: 3.7
• Overall Average Score: 3.7

56. Mr. Handyman

• First Impressions: 3.7
• Content: 3.5
• Ease of Use: 3.8
• Overall Average Score: 3.7

55. Teriyaki Madness

• First Impressions: 4.0
• Content: 3.5
• Ease of Use: 3.5
• Overall Average Score: 3.7

54. LIME Painting

• First Impressions: 3.5
• Content: 3.7
• Ease of Use: 4.0
• Overall Average Score: 3.7

53. Charley’s

• First Impressions: 3.7
• Content: 3.5
• Ease of Use: 4.0
• Overall Average Score: 3.7

52. MaidPro

• First Impressions: 3.8
• Content: 3.7
• Ease of Use: 3.7
• Overall Average Score: 3.7

51. Lawn Doctor*

• First Impressions: 3.5
• Content: 3.7
• Ease of Use: 4.2
• Overall Average Score: 3.8