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Toppers Pizza Adds Two Customer-Inspired Pizzas to House Menu for Limited Time

Toppers Unveils Two New Pizzas Inspired by Popular Orders After “Straight-Up” Pricing Push, Following Through On Promise to Give Customers What They Want

By Nick Powills1851 Franchise Publisher
SPONSORED 2:14PM 01/17/17

If there’s any brand that takes their company values seriously, it’s Toppers. From January 16th until April 23rd, the pizza giant is featuring two new pizzas, Buffalo Chicken Mac ‘N Cheese and Sausiago. The pizzas recipes were inspired by popular combinations created by customers after Topper’s “straight-up” pricing push, which launched in August 2016 and enables customers to order additional toppings for no extra cost. And with all of Toppers’ amazing toppings, like hand-pinched Italian sausage and nacho cheese, who would ever want to limit themselves to just two?

“The straight-up pricing unlocks the customer's ability to get what they want because they aren’t defined by the price,” says Donette Beattie, Toppers vice president of supply chain. “By giving customers the freedom to pick their toppings, we got to see what was popular, take it from their playbook and put it in our own house recipes.”

The Buffalo Chicken Mac ‘N Cheese boasts the brand’s famous creamy cheese sauce and macaroni noodles, topped with mozzarella, cheddar, buffalo chicken and bacon, drizzled with hot buffalo sauce. The Sausiago is baked with homemade pizza sauce and hand-pinched Italian sausage, smothered in mozzarella and asiago, topped with Italian seasoning.

“Through promotions inspired by our customer’s creations, we’re honing in on offerings that are desirable and enhance the success of Toppers,” says Beattie. “There’s a group of consumers who don’t want to spend a lot of time putting together an order, but there’s another group who want to have more choices. We take from the creative side of our customer base to come up with awesome combinations. When we get to try the recipes for ourselves, it becomes a no brainer.”

Continuing to offer limited-time promotions inspired by customers’ creations, Toppers is constantly in the kitchen trying out popular combinations. The pizza brand, which is known for taking unexpected ingredients that are trending and bringing them to the pizza category, is excited to continue offering pizzas that are as unique as they are crave-worthy.

“It’s a supply chain dream,” says Beattie. “We’re just kind of rearranging things that are already popular, but in unexpected ways. Anything has the potential to move to promotional feature and earn the right to stay there if the guests tell us they love it.”