1851

<span style="We wanted to have a sustainable customer base&#8212;we knew ten years ago that this demographic was a sweet spot that worked for us,&#8221; said Scott Iversen, vice president of marketing for Toppers Pizza. &#8220;By creating that habit early on, Toppers becomes the go-to brand for more occasions, especially as our customers graduate college and start families.&#8221; <span style="Demographics help you focus media spending, but understanding emotional insights helps you sell more pizza. Today, that means we&#8217;re emphasizing Toppers&#8217; diverse selection of toppings, because today&#8217;s pizza fanatic loves to customize,&#8221; said Jacqi Bjordahl, Strategy Director at Hiebing, Toppers Pizza&#8217;s marketing partner. &#8220;Right now, we just happen to be at a point where our longtime target audience matches up with the Millennial target audience, which has helped the brand grow significantly in the last decade. Creating this strategy ten years ago has definitely paid off in the long term because we knew how to speak to this age group.&#8221; <span style="such as what, when and how often a user orders &#8211; to craft one-on-one messages directly to a particular consumer. By personalizing messages, Toppers can give users exactly what they want. <span style="People&#8217;s attention spans continue to get shorter, so we have to make the most impact with our messages in the fewest amount of characters. Our main focus in all of our messaging is &#8216;Why Toppers?&#8217; We just want to show customers why they should choose us over the other boring, big-box, cookie cutter chains,&#8221; adds Iversen. <span style="We&#8217;re constantly coming up with new and innovative ways to target our messages to land squarely into what interests our customers. If the content is not relevant, it turns into noise that either gets filtered or shut out entirely. We can&#8217;t bombard the customer&#8212;the content has to be useful and entertaining,&#8221; adds Iversen. <span style="By driving more orders online, which is where our customers want to be, we&#8217;re making ordering a pizza easier for our customers and saving on investment and labor costs,&#8221; Iversen said. &#8220;Based on how successful online ordering is, I think it&#8217;s conceivable that in the next five years, we might open a store without any phones at all.&#8221; Whether phones will become obsolete is yet to be seen, but what Toppers can expect is continued success from its key demographic.

1851 Franchise

Fast-Growing Better Pizza Franchise Identified its Niche Long Before the Millennial Emerged.


This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Toppers Pizza Sees Continued Success in Marketing to 18-34 Year Old Demographic

toppers-pizza-sees-continued-success-in-marketing-to-18-34-year-old-demographic

TruBlue Home Service Ally

Why TruBlue is the Ideal Franchise for Multi-Unit Owners: Scalable Growth With a Purpose

why-trublue-is-the-ideal-franchise-for-multi-unit-owners-scalable-growth-with-a-purpose

Onigilly Japanese Kitchen

Koji Kanematsu Turned a 2,000-Year-Old Japanese Staple Into One of the Most Scalable Restaurant Franchise Models

koji-kanematsu-turned-a-2000-year-old-japanese-staple-into-one-of-the-most-scalable-restaurant-franchise-models

Lindora

Celebrating the Nurse Behind the Mission: How Melinda Endricks Is Powering Lindora’s Growth and Impact Nationwide

celebrating-the-nurse-behind-the-mission-how-melinda-endricks-is-powering-lindoras-growth-and-impact-nationwide

Sola Salons

Sola Salons Targets Chicago for Strategic Franchise Growth

sola-salons-targets-chicago-for-strategic-franchise-growth

Melting Pot

Photo of Melting Pot white chocolate fondue

How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

melting-pot-franchise-year-round-success

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight graphic with photo of Amy Lepke and family and Papa Murphy's logo

After 14 Years as a Stay-At-Home Mom, Amy Lepke Returned to Papa Murphy’s — This Time as an Owner

papa-murphys-franchise-amy-lepke

Franchisee Spotlight with Micki Waters and Papa Murphy's Logo

Work Mom: How Micki Waters Became a Mother Figure to Her Entire Papa Murphy’s Team

work-mom-how-micki-waters-became-a-mother-figure-to-her-entire-papa-murphys-team

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

Toppers Pizza Sees Continued Success in Marketing to 18-34 Year Old Demographic

MORE STORIES LIKE THIS