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Toys R Us is making a comeback for the holiday season with two permanent locations in Simon Property Group&rsquo;s Galleria mall in Houston and Unibail-Rodamco-Westfield&rsquo;s Garden State Plaza mall in Paramus, New Jersey. The new stores will be significantly smaller their superstore predecessors&mdash;scaling down to just 10,000 square feet from the previous 40,000. The brand&rsquo;s new tech partner b8ta will be working to make the most of these smaller spaces with an in-house technology platform to both grow online sales and track better sales analytics.

In 2018, the brand shuttered 800 U.S. stores as a result of its massive debt load, competition from ecommerce retailers such as Amazon, and failure to invest in stores. As the retail landscape changed rapidly over the course of a few years, the former market giant struggled to keep up.&nbsp;

Richar Barry, president of Tru Kids and former chief merchandising officer of Toys R us said <a href="https://www.cnbc.com/2019/07/18/toys-r-us-plots-comeback-with-smaller-stores-in-partnership-with-b8ta.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=toys-r-us-returns-for-holiday-season-with-new-tech-partner-2710534" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">as reported by CNBC</a>, &ldquo;I don&rsquo;t think there&rsquo;s many times where you can take such a great storied brand as Toys R Us and get a chance to repaint the canvas.&rdquo; Barry continued, &ldquo;While we have a smaller footprint, we believe we will present a super exciting set of experiences in the store and products.&rdquo;

Read the full story <a href="https://www.cnbc.com/2019/07/18/toys-r-us-plots-comeback-with-smaller-stores-in-partnership-with-b8ta.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=toys-r-us-returns-for-holiday-season-with-new-tech-partner-2710534" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here.</a>&nbsp;

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Toys R Us Returns for Holiday Season With New Tech Partner

1851 Franchise

In the wake of last year’s liquidation, the brand will be opening stores in a joint venture with software retailer b8ta.

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Toys R Us Returns for Holiday Season With New Tech Partner

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