TruBlue Home Service Ally

Midlothian, VA –&nbsp;<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=busy-adults-and-senior-focused-home-maintenance-franchise-trublue-total-house-care-announces-signing-for-new-location-in-midlothian-virginia-2722048" target="_blank" rel="nofollow">TruBlue Total House Care</a>, the 80+ unit franchise that provides handyman, home maintenance and senior modification services for busy adults and seniors, has announced the opening of a new location in Midlothian, Virginia on May 1st. With an understanding that aging in place starts in the home, TruBlue is emerging as a leader in the booming handyman and senior home modification services industries. Entrepreneurs are increasingly recognizing the strength of the brand’s innovative business model, low startup costs and simplified operations.&nbsp;Some of these entrepreneurs are local couple,&nbsp;<a href="https://www.linkedin.com/in/brad-mcnamara-59797b?utm_source=1851franchise.com&utm_medium=article&utm_campaign=busy-adults-and-senior-focused-home-maintenance-franchise-trublue-total-house-care-announces-signing-for-new-location-in-midlothian-virginia-2722048" target="_blank" rel="nofollow">Brad McNamara</a> and Amanda Etheredge - the franchise owners and local residents behind this upcoming TruBlue location in Midlothian.“At its core, TruBlue is a handyman business, but I love that it has a focus on seniors,” said McNamara. “I knew the service would be exactly what my community needed. With this brand, we are able to provide a specific premium service, not only to seniors but to people who don’t have the time or the resources to maintain their homes. I’m excited about the opportunity to build a team environment for people who work in the home service industry. I think this industry is a lone wolf industry, but I hope to change that while providing great customer service.”McNamara was born and raised in Canada but has lived in the Richmond, Virginia area for 20 years.&nbsp;In 2022, McNamara was looking for a change and decided to step away from the corporate world in order to open a small, community-based business. Etheredge was born and raised in the area and has long had a desire to directly support the needs of the community.&nbsp; Her parents are long-time residents and are anxious to have a local resource for supporting the modification and long-term ongoing maintenance of the family home.“I grew up in the contracting business because of my father’s career in painting and decorating for over 48 years,” McNamara said. “TruBlue seemed like a great fit because of the handyman aspect and the focus on senior spaces. It hit close to home because recently, I’ve been traveling to Eastern Canada regularly to help my own mother with the same services that TruBlue offers.”&nbsp;McNamara and Etheridge officially signed on to bring the TruBlue franchise to Midlothian earlier this year.&nbsp;As a local business owner, McNamara says his focus will be on hiring a great team of high-performing professionals to provide safe, reliable, premium-quality services to help them grow the brand.&nbsp;“We couldn’t be more excited to bring TruBlue to Midlothian, and we couldn’t have found a better partner to help us do it than Brad and Amanda,” said TruBlue President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald?utm_source=1851franchise.com&utm_medium=article&utm_campaign=busy-adults-and-senior-focused-home-maintenance-franchise-trublue-total-house-care-announces-signing-for-new-location-in-midlothian-virginia-2722048" target="_blank" rel="nofollow">Sean Fitzgerald</a>. “As a country, we are experiencing a change in how and where people want to grow old. However, almost no one is offering home assessment, modifications and maintenance programs for seniors, despite the staggering demand. We’re virtually alone in this segment, and we’ve seen tremendous growth as a result.”An April 2022&nbsp;<a href="https://www.healthyagingpoll.org/reports-more/report/older-adults-preparedness-age-place?utm_source=1851franchise.com&utm_medium=article&utm_campaign=busy-adults-and-senior-focused-home-maintenance-franchise-trublue-total-house-care-announces-signing-for-new-location-in-midlothian-virginia-2722048#:~:text=Considering%20aging%20in%20place,12%25%20rated%20it%20not%20important." target="_blank" rel="nofollow">report</a> by the University of Michigan Institute for Healthcare Policy and Innovation found that 88% of adults aged 50–80 “felt it is important to remain in their homes for as long as possible.” TruBlue offers support both inside and outside of the home to help those seniors stay in their home longer. From adding grab bars and replacing door handles, to renovating tubs for easy access, the list of possible senior home modifications for safety and ease of use is vast.Along with its focus on senior safety, TruBlue is one of the first franchises to offer subscription-based home maintenance packages. Just like it’s important to maintain your car, it is equally as important to maintain your home, typically a client’s most valuable asset. For busy adults and seniors, it can be hard to keep up with the demands of their homes. With various customizable, subscription-based services, clients can select a TruBlue home maintenance service package that fits the specific needs of their home and family, so they can enjoy hassle-free living.&nbsp;One of the most popular TruBlue offerings is their Home Ally VIP subscription service, which ensures each client receives time with a TruBlue handyman each month to account for home maintenance services such as changing filters, shutting down hose lines and tackling to-do list items such as bringing patio furniture out of storage, changing batteries and lightbulbs, patching a hole in the wall or fixing a leaky faucet. TruBlue’s mission is to keep seniors off of ladders and away from doing maintenance items that could cause them harm.So far this year, TruBlue has celebrated several new signings. For the low startup costs ranging from $65,000 to $91,000, TruBlue franchise owners can leverage a streamlined operational model to provide three in-demand services—traditional handyman services, new home maintenance &amp; VIP service packages, and essential aging-in-place home assessments &amp; senior modification services—to their community. This also makes the business a popular add-on concept for complimentary franchise owners and entrepreneurs who are already operating in the home services or senior services spaces.Now, as awareness around aging in place continues to increase and TruBlue makes waves in the industry, Fitzgerald says the team is excited to continue welcoming new franchise owners like McNamara and Etheridge into their system.&nbsp;“The senior population is increasingly in need of our trustworthy home services, which is why TruBlue has been expanding rapidly over the past few years,” said Fitzgerald. “Now, we intend to keep that momentum going as we make major gains toward our goal of over 200 units by 2025. We are looking for qualified, passionate and community-driven professionals to help us expand our footprint and establish ourselves as the leading provider of home modification and&nbsp; maintenance services for busy adults and seniors.”About TruBlue Total House Care:TruBlue Total House Care® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy home maintenance services. Helping you maintain your home both inside and out, TruBlue’s services include: handyman projects and to-do list chores, preventative home maintenance, seasonal work, and senior modification services, all handled by a professional, bonded and insured Home Service Ally Technician. TruBlue franchise owners are required to complete the Certified Aging In Place program through Age Safe America. As certified specialists, TruBlue franchisees are able to perform Certified Aging in Place Home Safety Assessments and can make recommended safety modifications as needed.

TruBlue Total House Care | New Franchise Location | 1851 Franchise

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As a franchise focusing not only traditional handyman services, but also home maintenance and senior modification services both in and outside the home, TruBlue offers entrepreneurs a rare opportunity to capitalize on the in-demand senior industry.

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Busy Adults and Senior-Focused Home Maintenance Franchise, TruBlue Total House Care, Announces Signing for New Location in Midlothian, Virginia 

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On a&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">recent episode of the “Pursuit of Profit” podcast</a>,&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a> unpacked why aging in place has quickly become one of the most urgent—and underserved — needs in America. Older adults overwhelmingly want to remain in their homes, but the typical home environment often isn’t maintained or designed to support safe independence.Fitzgerald shared how his leadership path through major franchise brands—and his personal experience losing his mother and later his father-in-law after a catastrophic fall—deepened his commitment to&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> mission. He positioned TruBlue as far more than a handyman concept, explaining that the brand’s niche is helping older adults stay safer at home through a three-step approach:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-home-service-ally-offers-free-home-assessments-for-fall-prevention-month-2727190">home safety assessments</a>,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-the-no-hassle-way-into-the-senior-industry-2729582">senior modifications</a>, and&nbsp;<a href="https://www.youtube.com/watch?v=ciA12NuaFVg">ongoing maintenance</a> that reduces risk over time.“I believe that most of the falls that seniors experience are due to the home environment not being well-maintained or they’re trying to maintain it,” Fitzgerald said.Throughout the episode, Fitzgerald emphasized that TruBlue wins trust by acting like a long-term partner rather than a one-off service provider — especially for the homeowners 50 and older who make up a majority of customers. The brand’s “Home Service Ally” identity reflects that relationship-first positioning, where small jobs create the credibility to earn larger projects and lifelong customer value.&nbsp;“There’s no job too small,” Fitzgerald said, noting that once a homeowner trusts TruBlue, repeat business follows—and so do referrals from families, neighbors, and even senior care organizations and medical networks seeking reliable in-home support.Watch the full episode&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">here</a>.&nbsp;For more information visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

Fitzgerald explains how TruBlue’s assessments, modifications and ongoing maintenance model helps older adults stay safer at home—while creating recurring, trust-driven demand for franchise owners.

TruBlue’s Sean Fitzgerald on Aging in Place, Fall Prevention and Building a “Home Service Ally”

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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Busy Adults and Senior-Focused Home Maintenance Franchise, TruBlue Total House Care, Announces Signing for New Location in Midlothian, Virginia

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