TruBlue Home Service Ally

<a href="https://1851franchise.com/trubluehomeserviceally">TruBlue Home Service Ally</a>, the franchise that provides handyman, home maintenance and senior modification services for busy adults and seniors, has big plans for the future. Emphasizing the increasing demand for senior home care services,&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-trublue-plans-to-expand-home-care-services-across-the-country-2726588" target="_blank" rel="nofollow">TruBlue President Sean Fitzgerald</a> shares insights into the franchise's direction, including expansion plans, community impact initiatives and the pivotal role of subscription services in the future of home maintenance."We're on the cusp of reaching 100 locations, a testament to our growth and the escalating need for senior care experience within our franchisee base," Fitzgerald said. “We want to make sure the home environment is not only as safe as it can be but also well-maintained. We believe that if we focus on our customers and provide them with the best service possible, growth will organically follow. So far, that’s exactly what we’ve seen.”And&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/how-much-can-i-make-with-a-trublue-home-services-franchise-2723032#columns">the numbers</a> don’t lie — several TruBlue franchise owners reached the coveted $1 million revenue mark for the first time last year.&nbsp; "This success is just the beginning,” said Fitzgerald. “Even as a standalone handyman service, our business model is robust, but when you factor in our new subscription services and focus on senior care, the growth possibilities are truly expansive. The beauty of TruBlue lies in its organic growth potential over time. This is a testament to the solid foundation and promising future of our franchise model." Under Fitzgerald's leadership,&nbsp;<a href="https://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-trublue-plans-to-expand-home-care-services-across-the-country-2726588" target="_blank" rel="nofollow">TruBlue</a> has been doubling down on its subscription service this year, for example, in order to further set the franchise apart in the home services industry.&nbsp; "Subscription services are poised to revolutionize the senior care space, currently a small-yet-rapidly evolving segment of our business,” said Fitzgerald. “We've overhauled our approach to simplify management and enhance consumer understanding of essential home maintenance tasks. The challenge lies not in the willingness to maintain homes, but in the knowledge of what exactly needs to be done. Our strategy includes leveraging technology for seamless management and billing, coupled with comprehensive educational resources for homeowners.” Now, Fitzgerald is optimistic about the franchise's growth trajectory. As TruBlue continues to expand, Fitzgerald and his team are actively seeking qualified and passionate franchisees in markets across the U.S.&nbsp; One key focus for 2024 is the Pioneers Program, designed to incentivize and support these franchisees as they launch their business in new markets. The team is rolling out the program in key markets like Dallas, Columbus and Philadelphia. "We're investing in our franchisees' success from day one, offering up to $63,000 in incentives, including digital marketing support and sales personnel reimbursement," Fitzgerald said. “This initiative underscores TruBlue's commitment to building a strong foundation for new operators, ensuring they can effectively meet the needs of their local communities.” Fitzgerald says TruBlue is specifically looking for entrepreneurs who are eager to add a complementary business to their&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/comfort-keepers-franchisee-expands-senior-services-portfolio-with-trublue-2723719#franchisee">existing senior care portfolio</a>. “Our target audiences and referral sources remain consistent, including doctors, discharge nurses and hospitals,” Fitzgerald said. “Our operations are compatible with other senior care operators, whether they are in-home health, medical care, transportation or anything else, allowing us to integrate seamlessly with existing health care teams. This synergy enables us to leverage their sales and marketing efforts, making the addition of TruBlue to their services a natural fit. We anticipate this trend will continue, especially as the industry shifts towards more aging-in-place support into 2024 and beyond.”With a clear vision for the future, TruBlue is poised for unprecedented growth, further solidifying its status as a leader in the home care sector.&nbsp; For more information on franchise opportunities, visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally">https://1851franchise.com/trubluehomeserviceally</a>

TruBlue: Plans for Their Franchise Growth in the Future

1851 Franchise

As TruBlue nears a landmark 100 locations, President Sean Fitzgerald outlines the franchise's ambitious growth goals and strategic vision for the rest of 2024.

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How TruBlue Plans to Expand Home Care Services Across the Country

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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How TruBlue Plans to Expand Home Care Services Across the Country

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